1. Marketing Strategy: Showing that Trader Joe’s is Not Your
Average Joe

2.  Company Ethics: Great Food + Great Price = Value
 Challenges: Grow business while keeping the ‘ma and
pop’ feel
 Marketing Goal:
 Increase awareness of Trader Joe’s
 Increase sales and client base

3.  Bringing the neighborhood feel online
 Create a virtual community
 Trader Joe’s, along with customers, sharing recipes and
tips online
 Allow comments
 Links to other sites

4.  Trader Joe’s website
 Let customers get involved
 Share their recipes
 Post comments
 Twitter
 Post new products
 Share recipes
 News
 Facebook
 Bring a more active voice online

5.  Blogs
 Important in the food world
 Link what bloggers and other websites are saying on
Trader Joe’s website
 Helpful for future and current customers!
 Great for sharing products, reviews and recipes

6.  Sales
 Overall sales difference once strategy is applied
 Products
 Products shared online  Increase of that product sold
 What is being talked about the most?
 Listen to the customers
 Hits
 Track the number of hits site gets
 Links to blogs where Trader Joe’s is mentioned
 Increased number of hits?

7.  Online = cheap marketing
 Twitter/Facebook is free
 Website changes
 Internal costs for company (employees)
 Website designer
 Total around $700,000

8.  Holiday's are over
 New recipes for “New Year’s Resolution”
 Complete by the New Year
 New Year, New Start

9.  Update Twitter/ Facebook images with seasons
 Cooking is very seasonal
 New recipes/products for different seasons
 Share information on site about current demand in
market

10.  Through Trader Joe’s website and Social Media:
 Inform new and current customers
 Be more active
 Directly communicate with customers
 Keep company values as business grows
 ‘Ma and Pop’ feel is appealing