P&G is an American consumer goods company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio. The document discusses P&G's objectives to focus on product development, marketing strategies, and innovation. It outlines P&G's commitment to consumers through advertising, endorsements, sponsorship, and digital/social media marketing. P&G strives to improve customers' lives through continuous innovation and new product acquisition or joint ventures.

2. P&G is an
American
multinational
consumer goods
company
headquartered in
downtown
Cincinnati,Ohio,US
What is P&G

3. Founder
P&G was founded by
William Procter & James
Gamble

6. Objectives
• To know about design and implementation about product
development and marketing strategies
• Find primary and unique communication strategies
• Innovation & Acquisition

7. Major Issues

8. Issue 1
•Growth of P&G’s core brands and categories
with a focus on innovation.

9. •Mission : Improve the lives of customers through
continuous innovation.
•Approach : Acquisition or joint venture on a small
scale and learn the formula for success before a major
commitment.

10. ISSUE 2
•Striking business with unserved and underserved
consumers through digital and direct
neuromarketing and interactive community
promotion.

12. STRATEGY
• Commitment to consumer
• Advertising
• Endorsements
• Sponsorship
• Digital Marketing
• Social Media

13. Commitment to Consumer
• Innovative approach in consumer research resulted in better
products.
• Word of mouth advertising was given special focus.

15. • Products were sold directly through dramas, TV
commercials and operas.
• Media Neutral advertised in different and relevant
local languages.
• Advertising was design and innovation driven.

17. • Sponsored US Olympic team in 2010, 2012 Winter
Games and 2016 Summer Games, Brazil.
• Fitness campaign through NFL sponsorship and
“Thank You Mom” campaign were touching.

19. • Endorsements of celebrities for products like Cover
Girl and Pantene shampoo.
• Advertisements of Gillette and Head & Shoulders
featured prominent sportsperson and were advertised
through TV, Youtube and other online media.

21. • “My Black Is Beautiful” products : Two web series were made
to increase the awareness of these products.
• Old Spice TV commercial “The Man Your Man Could Smell
Like” was a huge hit.
• Niche experimentation through online serial and Youtube
channels for specific products.

23. • Acquired Facebook friends and used it as a marketing
supplement.
• Launched Capessa for women on Yahoo.
• Used social media as a way to speak to audience
virtually.

25. •P&G has always focused on extensive market
research and continuous innovation in it’s
product and that is why it is such a successful
brand.