Brand-Building is a process that can be engineered, managed, measured and innovated. Millions of branding dollars are directed to an entirely wrong audience. Reward people’s search efforts and put your marketing dollars where they belong. Have you measured your organic growth lately?
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Create your Blue Ocean Through Digital MarketingShankar Kumar
This is a guide on how we can use digital marketing to enhance the our market reach. The talk is over how to create a blue ocean of untapped opportunities using right digital marketing strategies.
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Create your Blue Ocean Through Digital MarketingShankar Kumar
This is a guide on how we can use digital marketing to enhance the our market reach. The talk is over how to create a blue ocean of untapped opportunities using right digital marketing strategies.
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
Digital Marketing - Daniels Executive MBABetsy Chase
Guest lecture presentation.
Overview of Digital Marketing presented to University of Denver, Daniels College of Business Executive Education candidates
Digital Transformation in B2B sales requires a strategic framework that takes into account business model, market, customer and corporate digital vision. The transition is implemented following the requirements of a customized process model.
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
This is the slide deck that I used on the Marketing Online Latin America Summit by Eye for Pharma on March, 2010
to know more about me follow me @gzones1974
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
Digital Marketing - Daniels Executive MBABetsy Chase
Guest lecture presentation.
Overview of Digital Marketing presented to University of Denver, Daniels College of Business Executive Education candidates
Digital Transformation in B2B sales requires a strategic framework that takes into account business model, market, customer and corporate digital vision. The transition is implemented following the requirements of a customized process model.
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
This is the slide deck that I used on the Marketing Online Latin America Summit by Eye for Pharma on March, 2010
to know more about me follow me @gzones1974
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Valtech - Introducing Agile Marketing
@Jump 2013 NYC conference
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, New York City
joacim.jeppesen@valtech.com
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
ArtWaves 2024 - embracing Curves in Modern HomesVellyslav Petrov
Are you looking for a way to transform your living space into a stunning, multi-sensory oasis that is natural, sustainable, and rejuvenating?
Do you want to experience the benefits of #biophilic and #biomimetic #design, which connect you to nature and enhance your #wellbeing? Do you love the elegance, dynamism, and movement of curved elements in #architecture and #furniture?
Welcome to our studio #ArtWaves, where we design and create custom art panels that redefine modern spaces.
ArtWaves combines art, technology, and nature to deliver truly one-of-a-kind living spaces that are tailored to your unique vision and style.
ArtWaves offers a range of products and services, such as:
- Curved glass facades with energy-harvesting PV features and automated climate and privacy controls
- Curved furniture made of glass, wood, and stone with flowing parametric shapes and perfect art-form functionality
- Nature-inspired surfaces with integrated sensors, LED mood lighting, and Hi-Fi Dolby Atmos audio
- Sensory sculptures that provide natural aromas, sounds, and textures
- SPA rooms with water features, plant features, and responsive circadian lighting
ArtWaves has over 30 years of experience in pioneering art panels, using proprietary generative design and production, award-winning smart home integrations, and eco-conscious construction.
ArtWaves is trusted by top architects globally and partnered with top tech providers.
Don’t miss this opportunity to reimagine your space with ArtWaves designs.
Contact them today to schedule a consultation and they will create and deploy your dreamscape.
ArtWaves: Embracing Curves in Modern Homes
Are you looking for a way to transform your living space into a stunning, multi-sensory oasis that is natural, sustainable, and rejuvenating?
Do you want to experience the benefits of biophilic and biomimetic design, which connect you to nature and enhance your wellbeing? Do you love the elegance, dynamism, and movement of curved elements in architecture and furniture?
Welcome to our studio ArtWaves, where we design and create custom art panels that redefine modern spaces.
ArtWaves combines art, technology, and nature to deliver truly one-of-a-kind living spaces that are tailored to your unique vision and style.
ArtWaves offers a range of products and services, such as:
- Curved glass facades with energy-harvesting PV features and automated climate and privacy controls
- Curved furniture made of glass, wood, and stone with flowing parametric shapes and perfect art-form functionality
- Nature-inspired surfaces with integrated sensors, LED mood lighting, and Hi-Fi Dolby Atmos audio
- Sensory sculptures that provide natural aromas, sounds, and textures
- SPA rooms with water features, plant features, and responsive circadian lighting
ArtWaves has over 30 years of experience in pioneering art panels, using proprietary generative design and production, award-winning smart home integrations, and eco-conscious construction.
ArtWaves is trusted by top architects globally and partnered with top tech providers.
Don’t miss this opportunity to reimagine your space with ArtWaves designs.
Contact them today to schedule a consultation and they will create and deploy your dreamscape.
4K QLED 10-touch outdoor digital signage totems iPoint 75Vellyslav Petrov
The first 5G digital signage Sofia MAN (Metropolitan Area Network) with 4K QLED 10-touch digital signage totems iPoint 75 was deployed for Outdoor Network by Brand Touch in front of the main city subway stations with integrated audience analytics and ads optimization systems.
5G touch digital signage solutions by Brand TouchVellyslav Petrov
Delivering adaptive digital signage innovation on 5 continents since 2010 - custom-designed digital totems, touch surfaces, interactive stands, DJ stands
We've caught the winds of value innovation to a new market with no competition, sharing all benefits and competitive advantages with our partners and customers worldwide.
Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.
Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.
Digital content creation and management - trends, strategy, technology and tools - digital signage, interactive totems and retail kiosks at the shopping mall.
Digital Signage 2.0 - interactive kiosks and digital signage totems by BrandT...Vellyslav Petrov
Interactive digital signage totems and self-service touch kiosks are in the top3 advertising trends of 2011. See you at Kiosk and Digital Signage Expo Europe 2011.
Himalayan Spring - Nepal & Everest region trekkingVellyslav Petrov
A story about the highest, poorest and most beautiful land of our Planet. A journey in colors, images, video and original music, which I brought from my last month's visit to Nepal and the Himalayas. Once upon a time on the long way to the top of the world.
We are going again, ten years later, welcome to our
22 days NEPAL, BHUTAN and TIBET motorbike riding tour 2019, hosted by BrandMover Inc.
https://www.facebook.com/events/734472720344988
Financial or Ecological crisis?
If we don't return Sustainability in 20 years, we will need the resources of 2 planets to keep our current lifestyles. Fortunately, the tide is turning.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
5. webspace > enormous growth
1.2 trillion indexed web pages online
1.7 billion internet users online
340 million social media users
210 million blogs online
source: Miniwatts marketing
16. brandbuild builds
Research the market
|
Invent the brand promise
|
Build a perfect brand architecture
|
Implement, manage, measure and grow
17. brandbuild manages
Find the target
|
Win leads, customers
|
Retain repeated business
|
Grow market, minds and web share
|
Get highest sales, margins, authority, flexibility
18. brandbuild measures
Niche & Trends Research
|
Local, Global & Mobile Presence
|
SEO, Social media & top3 Positioning
|
CRM & Online Reputation Management
|
Web analytics, BI, Audits, Tuning & Improvement
20. your brand magnified by the cloud
search trends traffic customers niche social networks
blogs relationships search engines SEO SaaS emotions AJAX SERP
love sharing music photos profiles podcasts wiki SOAP
googlism twitter facebook tagging
chats RSS networking blogging
mash-ups
21. brandbuild digital strategy
Brochureware > Top5 in sales
One of a million > The top one
Generic company > Great Brand
Transactions > Relationships
How you look > Who you are
22. brandbuild cutting-edge tools
Outbound ads > Inbound branding
Cold calls > Hot Search
Direct mail > Social media
Emails > Blogs & RSS
Spam campaigns > CRM & leads warming
23. brandbuild real-time success
Campaign monologue > Brand dialogue
Awareness > Differentiation
Push strategies > Pull strategies
Bizplan drives the firm > Brand drives the firm
Marketing owns the brand > Customers own the brand
The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
How important is innovation in products, services, process and business models on your organization’s strategic agenda”?
The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
Social web grows x3 faster than internet and x4 faster than other digital media penetration. If Facebook was a country, it will be the fourth by population after China, India & USA. Facebook will outpace Google by the end of 2009. Google is feeding a giant that will soon out grow them.
“ He, who rejects change is the architect of decay” (Harold Wilson) It’s always better to get a rough answers to the right questions than a detailed answer of the wrong ones. Show up at the right place, at the right time, in front of the right people. Do the right things right.
Globalism removed barriers, but we created Tribes. Intimate worlds, they can understand and participate in. Brands are tribal gods, each ruling a different space, with ability to strike a connection from the very first click of the mouse. Ensure that your product will find and stimulate the customer’s emotional G-spot. Are you still searching the magic button?
Don’t put the cart in front of the horse. In the beginning of the brandbuild process and marketing strategy stays THE SEARCH. Smart marketers use the Search at the start of a project, not as an afterthought.
It's not about what you think people need and want. It's about what they Search.
What goes online, stays online. You define quarterly campaigns, which lead nowhere. People seek, process and share your brand in seconds. 1.7 billions of them. SEARCH has fundamentally changed the way we build and manage brands. Become #1 or 2, redefine your space or move to a different tribe.
It's not about what you are saying about yourself It's about what they are saying about you when you are not online. Viral growth can be engineered as all other distribution strategies. Innovation means building and optimizing your viral loop and funnel.
Millions of branding dollars are directed to an entirely wrong audience. It’s not about black-box magic. It’s about brand-building. Reward people’s search efforts and put your marketing dollars where they belong.
Without a communication and search strategy, your brand won’t reach the destination. When it reaches, 60% of the people will stay less than 6 seconds before hopping of somewhere else. You can’t imagine how fast we will build a huge and hard-earned web traffic, but it has to be used & converted.
It takes Focus, Strategy, Creativity, Logic and Magic to Build a great Brand. Which tribe you want to join today?
Brand-building is a process that can be studied, engineered, analyzed, learned, taught, replicated, innovated and managed .
Web analytics, brandmetrics, buzzmetrics, usability biometrics. Have you measured your organic growth lately?
What enters the cloud stays there. Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy. YOU CAN’T buy this kind of brand exposure offline and position your brand in a way that transcends functional benefits.
We will give you a real market insights and new niche ideas in less than 5 days. Using a roster of worldwide research databases, you will never skew or loose the focus.
Don’t look for tiny improvements of yesterday’s. Go for the huge worldwide trend of tomorrow.
Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy.
The efficiency of the funnel is the percentage of users who make it all the way through. One of fundamental equations of viral growth is k=ecdot I where “e” is the efficiency of your loop and “i” is the average steps ahead. k is the average number of additional customers each new user brings in. If k > 1 you get viral growth .
The winners are those who have a clear and efficient strategy , the ability to capitalize new market opportunities as its environment evolves and have prepared for the changing times ahead . Don’t fail to take advantage of one of the most seismic changes ever to affect your industry .