K Shop is a business event focused on omni-channel marketing solutions for the retail industry. In 2015, it featured 100 exhibitors and attracted 12,000 visitors from major retailers in Korea and Asia. The event highlighted products, solutions and services for integrating offline, online and mobile shopping channels. Conference sessions provided answers for responding to evolving customer behaviors across all available shopping channels.

1. www.kshop.org
K Shop is a tailored business platform for the latest products, solutions, services in the ever-
changing retail environment. The main focus of the show is omni-channel marketing, an
organic integration of offline-online-mobile shops. Major retailers in Korea and neighboring
Asian countries have visited the show and given favorable reviews in 2015.
Show Overview
Title
Period
Venue
Size
Categories
Event Highlights
Organizers
Supporting Organizations
K Shop 2015
Sep 2-4, 2015
Hall 2, KINTEX 1
100 exhibitors, 12,000 visitors
Shop technology, Shop design
Exhibition, Conference, Showrooms
KINTEX, e-Sang Networks
Ministry of Science, ICT and Future Planning,
Ministry of Trade, Industry and Energy,
Gyeonggi Province, Goyang City
INTRO
POST-SHOW REPORT
Offline Shop
Online Mall
Mobile Shop
TV Shopping
SNS Terminal
Kiosks
Internet
Electronic Tag
Catalog Shopping
※ Omni-Channel
Omni-Channel represents an evolution in multi-channel retailing and is concentrated on a seamless approach to consumer
experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, catalogs
and so on. It becomes easier for customers to switch to other channels and for retailers to track customers across all channels.
Under the theme 'Winning Strategies for Online/Offline Shops in an
Omni-Channel Retail Environment', K Shop provided a meaningful
opportunity to review products, solutions, and services to operate
and market different types of shops in the most efficient way.
K Shop 2015 Keyword:
Omni-Channel

2. Exhibition Categories
EXHIBITORS
Shop Technology
• i-Retail
Retail solutions, payment, customer
management, location-based services, electronic
tags, digital coupons/stamps, e-shopping mall
production, online / mobile advertising
• Retail Devices
POS, price and labeling machines, barcode
scanners, paging systems, industrial terminals,
standby systems, speakers
• Digital Display
Digital signage, electronic menu boards, electronic
price displays, transparent LCD refrigerators
• Security
CCTV, loss-prevention, access-control systems
Shop Design
• Interior
Shop interior, furniture, lighting, décor, landscaping
• Store Equipment
Shop fittings, display cases, showcases, mirrors,
display stands, gondolas, carts
• Visual Merchandising
Mannequins, show window display, POP displays,
signage, lighting boxes
• Marketing
Promotion materials, pop-up stores, food trucks,
store music, scent marketing, retail marketing
agencies
www.kshop.org
EXHIBITION
100 exhibitors
POST-SHOW REPORT
NHN Entertainment
One-stop solution for shopping and
promotion, mobile payment service
Payco
Arneg Korea
Customized showcases, refrigeration
system, gondola system
Microsoft
Retail solutions for mobile cloud
environment, Smart Store
Honeywell
Barcode scanner, barcode printer,
industrial PDA, RFID
ADT Security
Anti-theft antenna, tag, label, RFID
inventory management system
Gunnebo Korea
Security solutions for cash management
and protection
Ava Vision
Digital signage solution, smart media
touch table
OKPOS
POS hardware and software for various
retail environment
Zebra Technologies Korea
Mobile computer, scanner, printers, RFID

3. www.kshop.org
CONFERENCE
340 attendees for
3 days, 26 sessions
Date Topic Speaker
Day 1
Sep 2
Online
Marketing
Communicate with Customers through Omni-channel Ho Jin, Director, Omni-channel Team, Lotte Department Store
IoT Browser :
Smart Indoor Map Technology Supporting Multiple LOD Styles
Jinwon Choi, CEO, Virtual Builders
Measuring Mobile Consumer Behavior in Omni-channel Era Yewon Kang, Director, OpenSurvey
Shoppable Video:
How Global Brands & Shopping Channels Use Online Video for
Marketing
Sung Hyuk Park, Principal Technical Consultant,
Bright Cove
Omni-channel Strategies of Major Retail Companies in Korea and Abroad Hyung Taek Kim, CEO, Marketcast
Omni-channel Strategies Based on Microsoft Big Data Analysis Eun Ha Hwang, Director, Microsoft Korea
Mobile Payment Ecosystem and Its Future Sung Hyuk Park, CEO, PAG & Partners
Answers for Korean Omni-channel Eung Hwan Lee, CEO, GIGO Communications
Online Personal Data Protection – Policies & Applications Seung Kyu Lee, Deputy Director, Order
Day 2
Sep 3
Onsite
Digital
Marketing
Logistics Strategies for On/Offline Commerce Companies Kwang-Il Jeon, Director, 11st
O2O Strategies and NFC & Beacon Applications for Shops/Café/
Galleries
Jungho Cheon, Executive Director, Benple
Analyzing Retail Big Data to Increase Sales Jaehong Kim, Vice President, ZOYI Corporation
O2O Strategies for Premium Brand and Boutique Shops Donghyun Song, CEO, Wiredlab
MPACT Platform for Customized Mobile Marketing Hyun Park, Director, Zebra Technologies Korea
RFID Application and ROI Analysis in Retail Environment
Atul Ghaisas, Business Development Manager,
Tyco Retail Solutions
Commercial Value of Applying Digital Signage to Shops Jae Joon Park, CEO, Ava Vision
Evolution of Wi-Fi – from Customer Service to Connective Media Hee Won Kim, CMO, Lee & Company
Revolution of Delivery System through IoT Platform Ye Ryong Na, CEO, Smartbox
Day 3
Sep 4
Design/VM
Strategies
Global Retail Trend and Korean Companies Expanding Abroad Esther Kim, Representative, JHP Korea
VM Strategies to Establish First Impression of Fashion Stores
Wook Hwan Jung, Professor, Hansung University
(previously VM Director at Louis Quatorze)
Importance of Store Development in Retail Marketing Chan Lee, Manager, CJ CGV
VM Effects for Fashion Shops in Department Store Sunhee Hwang, VM Director, Hyundai Department Store
Concepts & Success Strategies for Pop-up Stores Jae Yeon Park, CEO, Francosy
VM Cases for Customer Behavior Analysis in Retail Shops Yoon Jung Lee, Deputy Director, LF
Space Branding to Expand Brand Experience Youn Jin Chung, Executive Director, Urbantainer
Tasty Design for Stylish Brand – Adding Design to Taste Jong Seok Lee, CEO, Lois Design Lab
“Winning strategies for online and offline shops in omni-channel retail environment”
K Shop conference sessions provided solutions for offline, online, and mobile shopping channel marketing,
as well as answers for how to respond to evolving customer behaviors.
POST-SHOW REPORT

4. www.kshop.org
Café & Fashion
SHOW
ROOM
Presenting vision for
future shops through
innovative solutions
and products of
exhibitors
Exhibitor Product Exhibitor Product
ScentOn Scent diffuser, air freshener Arneg Korea Bakery showcase
OKPOS POS hardware and software Supermate Air mannequin
Giken Trastem People counting solution
Zebra
Technologies
Mobile computer, scanner,
printing solution
FX Gear Virtual fitting solution MU Solvers Lucid speakers
Daejoo ENT Vertical showcase TNT Solution LG signage
Omnibus | customized dress, menswear, sports outdoor brand shop, barbershop |
Exhibitor Product
FX Gear Virtual fitting solution
MU Solvers Lucid speakers
Ava Vision Smart media touch table
POST-SHOW REPORT

5. www.kshop.org
BUYER
12,000 retail
professionals
and others
Buyer Analysis
Visitors
Sep 2(Wed) Sep 3(Thurs) Sep 4(Fri) Total
4,197 4,815 3,335 12,347
• Purpose of visit
37%
23%
37%
15%
11%
6%
5%
2% 1%
Purchasing(or consulting)
products and services
Seeking partner firms
Seeking new business relations
Collecting new information
Inviting partner firms
Entrepreneurial activities
General visit
Others
Purpose of
visit
• Intention to visit again
Strongly positive
Positive
Neutral
Negative
Intention to
visit again
45%
33%
17%
5%
• Job Classification
Classification
No. of
Respondent
Percentage
Mart 2,111 17.1%
Franchise 1,951 15.8%
Department store 1,766 14.3%
Shopping mall 1,284 10.4%
Convenience store 1,198 9.7%
Fashion brand 1,062 8.6%
Beauty brand 901 7.3%
Shop owner 877 7.1%
Online mall 468 3.8%
Home shopping 309 2.5%
Academia 185 1.5%
Others 235 1.9%
Total 12,347 100.0%
POST-SHOW REPORT
Online mall
Academia
OthersHome shopping
Job
Classification
Mart
Franchise
Department
storeShopping
mall
Convenience
store
Fashion
brand
Beauty
brand
Shop
owner