Marketing Mix of Apple iPhone

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Marketing Mix of Apple iPhone

  1. 1. MARKETING MANAGEMENT II
  2. 2. Study of Marketing Mix of “APPLE iPhone” in Solapur Submitted to:Miss Rajni Kshirsagar Presentation By:1. 2. 3. 4. Name Mr. Akshay Karwa Mr. Anshul Raka Mr. Pratik Shah Mr. Ankit Sharma Roll No. 2019 2037 2041 2042
  3. 3. About Apple… Started on April 1, 1976 Incorporated - Apple Computer, Inc. January 3, 1977.  Renamed - Apple Inc. January 9, 2007 Headquartered Cupertino, California
  4. 4. Founder of Apple Co. RONALD WAYNE STEVE JOBS (Former CEO) STEVE WOZNIAK
  5. 5. Key Points: Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries. Area served worldwide with 406 retail stores. Great employee support of 80000 employees. Own website - www.apple.com
  6. 6. Timothy Cook CEO Arthur Levinson Chairman
  7. 7. History of Apple Logo… 1976-1998 1998-2000 2001-2007 Tag Line:- Think Different Present Logo
  8. 8. Products of Apple Mac- Mac Book, Mac Laptop
  9. 9. iPod- Nano, Shuffel, Touch
  10. 10. iPad- iPad 2, iPad 3,iPad mini
  11. 11. •iPhone - iPhone 5s, 5c, 4s
  12. 12. Major Competitors Samsung BlackBerry Nokia Sony
  13. 13. Elements of Marketing Mix with reference to “Apple iPhone” in Solapur
  14. 14. Product Mix Product Form Product Quality Product Style Product Packaging Warranty and Guaranty
  15. 15. Products:- iPhone 4s iPhone 5s iPhone 5c
  16. 16. Product Form:Size:iPhone 4s iPhone 5s & 5C - 4.54 x 2.31 x 0.37 inch - 4.90 x 2.33 x 0.35 inch Shape:- Rectangular Bar Shaped External Appearance:Product Mix
  17. 17. Colour:iPhone 5S iPhone 5c Product Mix iPhone 4s
  18. 18. Product Quality:Material Quality Product Mix
  19. 19. Product Style:- Product Mix
  20. 20. Product Packaging iPhone 5c iPhone 4s, 5s Product Mix
  21. 21. Warranty and Guaranty:12 months warranty. Terms and Condition applied* Product Mix
  22. 22. S P E C I F I C A T I O N
  23. 23. Price Mix Cost Discount Pricing Method Pricing Strategy Price Mix
  24. 24. Cost:- Price Mix
  25. 25. Discounts:- Price Mix
  26. 26. Pricing Method:Demand Based Method Pricing Strategy:Skimming Pricing Finger Print Scnnar iSight iTunes iCloud iMessenger Price Mix
  27. 27. Place Mix Wholesaling & Retailing Order processing Warehousing Inventory management Transportation Place Mix
  28. 28. Wholesaling & Retailing:- Place Mix
  29. 29. Apple Assembly House CNF Apple iWorld Stockiest Distributer Retailer Place Mix
  30. 30. Apple Assembly House Super Market Apple Web Store Middle Man Wholesaler Third Party Place Mix
  31. 31. Order processing:- Place Mix
  32. 32. Warehousing:-
  33. 33. Inventory management:-
  34. 34. Inventory management:- Place Mix
  35. 35. Transportation:- Place Mix
  36. 36. Promotion Mix Generates Awareness and Convey Benefits Promotion Mix
  37. 37. Advertising:Medias:Print Media
  38. 38. Electronic Media:- 1) Television
  39. 39. 2) Internet
  40. 40. Sales Promotion:Encouraging purchase for the product
  41. 41. Exchange Offers Modified Payment Plans
  42. 42. Cutting Down The Prices Of Previous
  43. 43. Tie in promotion
  44. 44. Point of Purchase
  45. 45. Personal selling:-
  46. 46. Public Relation:Magazine
  47. 47. Events
  48. 48. Spokesperson:-
  49. 49. Direct marketing:-

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