INTRODUCTIONApple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.The companys best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.
VISION“ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
MISSION“the Company is committed to bringing the bestpersonal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, governmentagencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
COMPANY PROFILEEstablished: on April 1, 1976Founders: Steve Jobs, Steve Wozniak, and Ronald WayneIndustry: Computer Hardware computer software consumer electronics digital distributionKey People: Chairman & CEO : Steve Jobs COO & Acting CEO: Tim CookTotal Revenue: US $ 65.23 billion(FY 2010)Profit: US $ 14.01 billion(FY 2010)Employees:49,400No. of Locations: 317 retail stores
MAJOR HARDWARE PRODUCTS Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBookPro, Mini, Pro)
MAJOR SOFTWARE PRODUCTSMac OS XiOS iTunesiWorkQuickTimeSafariiLife
THE BEGINNING. Apple‟s history starts with the story of two young and exceptionalpeople who began building a computer in their garage and launched the microcomputer revolution. It‟s the story of two „Steves‟:- Stephen G Wozniak and Steven P Jobs
THE BEGINNINGApple has been created in 1976by Steve Jobs, Steve Wozniakand Ronald Waynein Cupertino, California . Theyall left ATARI Computers tocreate their own company.Apples first headquarter wasthe Jobs parents garage whereJobs and his friends designtheir first computer kit : theApple I
APPLE I On1976 April 1 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. Later a cassette interface to enable external data storage was added.
APPLE II In 1977, Apple II wasreleased for $1298 Had color graphics – afirst for a personalcomputer Originally used an audiocassette drive for storagebut later it was replaced bya floppy disk drive Supported the BASICprogram Had 64 KB of memory And with a softwarecalled VisiCalc which wasApples "killer application": a spreadsheet program ! 14
OTHER EARLY ENDEAVORSApple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn‟t do well..Apple Lisa Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run
THE INTRO OF THE MACINTOSH Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package(These capitalized on its advanced graphics capabilities) 128 KB memory Motorola‟s 68000 CPU Sold for $2495 16
MACINTOSH PORTABLE Apple‟s first attempt ata “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market. 17
MORE PORTABLE EFFORTS..PowerBook 100 Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers 18
REBIRTH OF APPLE 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would joinMicrosoft to release new versions of Microsoft Officefor the Macintosh 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apples new laptop.
DESKTOP EVOLUTION » The iMac Released in 1998 Released in 20072 USB ports RAM: 4 GB4 GB hard drive 320 GB hard drive256 MB RAMAll in 0ne computer
iPod- THE BLOCKBUSTER On October 23, 2001-the iPod CPU: Samsung ARM and AppleA4 5 GB hard drive that put "1,000songs in pocket” New technology: spintronics Initially , iPod software onlyworked with Mac OS; from 2nd generation onwardsworks with Microsoft Windowsalso Apples iTunes Store wasintroduced, offering online musicdownloads for $0.99 a song andintegration with the iPod.
EXTRA SHOT.. Albert Fert and Peter Gruenberg won the 2007 NobelPrize for physics for work that has allowed hard disks tobe made much smaller for everything from laptops toiPods The prize was awarded for work onmagnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transportinformation instead of the electrical charge, meaningmuch more information could be kept in a smaller spacethan before.
iPhone a convergence of an Internet-enabled smartphone and iPod. iOS, (formerly iPhone OS)-scaled down version of OS X 3.5-inch (89 mm) touch screendisplay, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
STRENGTHS& WEAKNESSES strengths weaknesses Branding High Price Proprietary Innovation SystemDifferentiated Product Ease of Use Niche Market Superior Quality Retail Strategy Marketing and Sales Cannibalization Customer Loyalty Online Sales
WORK CULTURE Apple evokes a loyalty from its workers thatinformation only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
COMPETITORS Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .
CONCLUSIONFor 35 years Apple has been a trend-setter company able to foresee the futureof domestic computer and consumerelectronics. it will probably continueduring the next decades. because theirstrength is the innovation . And theyknow, how to ‘think different’.Apple, go on innovating…..
REFERENCES www.apple.comen.wikipedia.org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times
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