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โ€œThe problem with technology is that people love to hate
them and also hate to love themโ€
Apoorva Billore
๏ฝ What is
technoculture ?
Computer+ Mobile= Internet
COMMUNICATION
WITH WORLD
science and technology
traditional theoretical frameworks
Meaning Change
attitudes to work, art, space,
language and the human
body.
HISTORY OF CONCEPT
Termed coined by Torstein Veblen in 1920s
Belief that technology โ€“ โ€œYou canโ€™t stop progressโ€
Linked to the idea of progress and became a common sense attitude
during 19C
Technology defines its uses through its production
Christian moral theology
emerging in Technoculture
CURRENT STATUS
CULTURE
Texts, Politics, Image Practice, Professions, Age, Ritual, Identity,
Class ,Nationality , Sexuality , Gender , Institutions
TECHNOLOGY
Tools, Machines, Materials, Processes, inputs, Outputs, art,
Techniques
TRENDS
music, performance, literature, media arts and the visual, arts, science and
technology. Emphasizing the "culture" in technoculture,
Everyday life Shopping to Education depends heavily on technology.
multiple technical skills + creative thinkers + problem solvers.
CASE STUDY
๏ƒ˜ More advanced computing ability
and connectivity
๏ƒ˜ Revolutionized the digital era into a
new phase in a price sensitive country
like India
What research and survey saysโ€ฆ?
๏ƒ˜40 Million Indians access the internet through mobile phones
๏ƒ˜30 Million mobile apps downloads in every week
๏ƒ˜Most users are between the age group 18 and 29
๏ƒ˜3G services has become an add on advantages for users
๏ƒ˜The smart phones sales in India has increased 87 percent at 11.2 million
๏ƒ˜The total number of mobile internet users will grow to 237 million
๏ƒ˜The most usage of mobile apps are social networking, movie
downloader, games, utility services and job portals
Smartphone revolution is benefitted toโ€ฆ?
๏ƒ˜Job Portals
๏ƒ˜Travel Portals
๏ƒ˜Social Networking
๏ƒ˜Film Industry
๏ƒ˜Advertising Consultancies
๏ƒ˜E-commerce Firms
๏ƒ˜Government
๏ƒ˜Telecom sectors and Banks
Benefits of Smartphone revolution
๏ƒ˜Untapped Market (Rural Market)
๏ƒ˜Reach out to mass consumer through advertisement
๏ƒ˜Tapping multi segments
๏ƒ˜Connect with customers with mass usage of social networking
๏ƒ˜Customers feedback through social networking
THANK YOU

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Welcome to technoculture apoorva billore

  • 1. โ€œThe problem with technology is that people love to hate them and also hate to love themโ€ Apoorva Billore
  • 2. ๏ฝ What is technoculture ? Computer+ Mobile= Internet COMMUNICATION WITH WORLD science and technology traditional theoretical frameworks Meaning Change attitudes to work, art, space, language and the human body.
  • 3. HISTORY OF CONCEPT Termed coined by Torstein Veblen in 1920s Belief that technology โ€“ โ€œYou canโ€™t stop progressโ€ Linked to the idea of progress and became a common sense attitude during 19C Technology defines its uses through its production
  • 5. CURRENT STATUS CULTURE Texts, Politics, Image Practice, Professions, Age, Ritual, Identity, Class ,Nationality , Sexuality , Gender , Institutions TECHNOLOGY Tools, Machines, Materials, Processes, inputs, Outputs, art, Techniques
  • 6. TRENDS music, performance, literature, media arts and the visual, arts, science and technology. Emphasizing the "culture" in technoculture, Everyday life Shopping to Education depends heavily on technology. multiple technical skills + creative thinkers + problem solvers.
  • 7. CASE STUDY ๏ƒ˜ More advanced computing ability and connectivity ๏ƒ˜ Revolutionized the digital era into a new phase in a price sensitive country like India What research and survey saysโ€ฆ? ๏ƒ˜40 Million Indians access the internet through mobile phones ๏ƒ˜30 Million mobile apps downloads in every week ๏ƒ˜Most users are between the age group 18 and 29 ๏ƒ˜3G services has become an add on advantages for users ๏ƒ˜The smart phones sales in India has increased 87 percent at 11.2 million ๏ƒ˜The total number of mobile internet users will grow to 237 million ๏ƒ˜The most usage of mobile apps are social networking, movie downloader, games, utility services and job portals
  • 8. Smartphone revolution is benefitted toโ€ฆ? ๏ƒ˜Job Portals ๏ƒ˜Travel Portals ๏ƒ˜Social Networking ๏ƒ˜Film Industry ๏ƒ˜Advertising Consultancies ๏ƒ˜E-commerce Firms ๏ƒ˜Government ๏ƒ˜Telecom sectors and Banks Benefits of Smartphone revolution ๏ƒ˜Untapped Market (Rural Market) ๏ƒ˜Reach out to mass consumer through advertisement ๏ƒ˜Tapping multi segments ๏ƒ˜Connect with customers with mass usage of social networking ๏ƒ˜Customers feedback through social networking