The document discusses strategies for developing a creative economy and class. It analyzes factors that contribute to creativity like talent, technology, and tolerance. Austin, Texas is used as a case study of a successful creative city due to its large university, cultural activities, tech industry, and young population. The document outlines Austin's transition from industries like semiconductors to newer areas like nanotechnology and outlines goals to further strengthen Austin's techno-cultural vitality through community engagement, leveraging data and emerging technologies, and expanding creative initiatives.

1. Derek Woodgate

2. Recrea.ng the Crea.ve Class
Beyond economic contribu/on
3Cs 5Cs
• Outcomes of crea/vity
Talent • Structural/ins/tu/onal
capital
Technology • Human capital
Tolerance • Social capital
• Cultural capital

3. The Global Crea.vity Index
Malaysia is in 33rd place

4. The crea.ve economy
 36% of US working popula/on in Crea/ve class
 Restructuring of workplace, by 2020 – only 35% employees
 New professions driven by nano‐bio, transmedia,
 Add another 6.8 million crea.ve new jobs in US, with
employment in arts, design, and media rising by 12
percent
 The global compe..on for talent
 Malaysia: big opportuni/es in
crea/vity economy, currently only 6%

5. Aus.n: Best, Livable and successful
•
• Metropolitan Popula/on: 1.6 million
• Youngest city): average age 28.5
• Large University
• 2nd Crea/ve City in the USA
• Cultural ac/vity: major economic driver
($4 billion)
• Silicon Hills
• Home to the world’s largest super
computer
• “Live music capital of the world”
• 40% of adults with higher educa/on

6. Aus.n Megaregion Revolu.on
2000‐2010 2011‐2020
Semiconductors Nanotechnology
Convergence AI and Robo.cs
Technologies Advanced sensor
Medical Devices/ Neuro‐compu.ng
Biosciences Immersive &VR
Healthcare and Life Fiber op.cs
Sciences Wireless Self‐healing &
Crea.ve Media Metamaterials
Green Industries Holographic
Digital Media Amorphous metals
Clean Energy E‐tex.les

7. Where there is love, there’s a way
Digital
Aus/n 2020/
Convergence
Liveable city
Ini/a/ve
Leadership
Create Austin
Aus/n

8. Guiding Values
 Built environments reflect the
inspira.onal crea.ve spirit
• Inclusion
 Crea.ve vitality is a priority
• Collabora/on  Leverage convergence of techno‐
crea.ve competencies, companies
• Innova/on and applica.ons
Through community engagement and
civic leadership Aus/n will strengthen its
techno‐cultural vitality and become
known for its crea/vity

9.  Coolness score (lifestyle, night life and cultural
ameni.es, bustling street scene, talent‐a_rac.veness,
authen.city and uniqueness, (imagina.ve hedonism),
bohemia, enlightened areas , tolerance, popula.on or
visitors aged 22‐29) – POV magazine
“An/cipa/on is more important
than the actual consump/on of
experiences” – (Pines and Gilmore)

10. Branding, spirit and iden.ty

11. The City as Data
 Sensor playgrounds ‐ simula.on
 Leveraging real‐.me data to u.lize
emerging behaviors in space
 Responsive, kine.c architecture – CO2
detec.on
 Open source streets & annotated
environments
• Media architecture
• Interac.ve facades
• Buildings as city ligh.ng

12. Bringing crea.vity to the public
 SXSW

13. London’s Silicon Roundabout—or
Tech City
 Old Street, Shoreditch and Hackney neighborhoods
 The new Covent Garden.

14. Create the future
 The Crea.ve Alliance
 Unified Economic Development Budget
 Crea/ve Industry Loan Program and support
 Hybridiza/on ‐ converge with emerging industries
 Harmonize with the built environment
 Expand beyond the obvious
 Involve the community
 Think like a DJ