The document proposes a music video idea about a girl who has had her heart broken and visits places she went to with her ex-boyfriend to help move on from the relationship. The video would feature the girl at various summer locations in black and white that transition to color. It discusses themes of summer, love, and independence as well as production elements like costumes, lighting, and special effects to convey the story and emotions.

1. Welcome To Our
Pitch
With Jade and Callum

2. Our Idea
• Girl has recently had her heart broken by a boy. She is
visiting the places they once went to and letting him go,
proving she is better off ALONE.
• Different locations: Chinatown, Durdle Door, Blackpool,
Buckingham Palace, A wood, Music Festival??? V Fest?
• Black and white – fade in colour.

3. Themes throughout the video
Hyperlapse
Smoke Bombs:
Chinese Laterns:
SUMMER
LOVE

4. Mise en scene
Costume – Normal relaxed summer clothing
Lighting - Low key when with the boy, High key lighting
Actors – Will be sad and happy dependent on the situation
Make up – Normal make up to make the audience relate to
the girl.
Props – Smoke bombs, pennyboard
Setting – Multiple locations, all to do with light in some way

5. Target Audience
• Mainstream Audiences – our genre (electronic/dance) is
mainstream at the moment. Dominating the charts.
• Mainly targeted towards a teenage audience.

6. Codes
• Action – a lot of transitions to accentuate the fact that her
life is more exciting without him.
• Semic – Chinese lanterns symbolise her letting him go

7. Thanks for watching!

Any Questions?