The document outlines plans for a music video for the song "Take It All Away" by Owl City. It discusses using flashbacks to show the couple's happy memories as the girl walks away after a breakup. Auditions will be held for the male lead role. Inspiration will be drawn from other music videos that use techniques like time lapse, black and white imagery, and split screening. Filming locations will include Southbank and Victoria Park in London. The target audience is ages 16-27, especially females, who will relate to the themes of a relationship ending. The video will be distributed on streaming and social media platforms.

1. Our video
Sayed, stephanie& yasmeen

2. Owl city- Take it all away
• The song is about a relationship after it has ended
• The male lead expressing his love for his ex-partner
• He is reminiscing about their happiness , when they were
together
• However now he feels pain

3. Our ideas
• In the beginning, the first scene we chose was of
the couple splitting up. We will use various
camera shots to show the expressions of the
characters faces.
• As the girl walks away we go into another scene
where we show flashbacks of the couples happy
memories together.
• The 2 narratives :One is the past- shows good
times and the other in the present- shows the
after effects of the break up( reality)

4. Inspirations
• We deliberated many hours on what genre our
mv would be based on. We decided to go with
generic pop.
• Songs that relates close to our idea include Gym
class heroes- cupid chokehold & Lawson- when
she was mine.
• Ideas we took from these videos include:
time lapse
black and white imagery
split screening

5. Casting
• We have one male lead and one minor female role
• We decided to choose one person from our group to feature
in the video and the other two will be crew members.
• For the male role, we will hold auditions
• All individuals involved in the film will sign release forms.

6. Props and location
• 2 sets of clothing's Southbank
• Pictures Namco: photo booth
• Lighter/match sticks
Victoria park
West end

7. Audiences
• Our niche audience will be 16-27 as they can relate to the
song.
• Most listeners of generic pop are from this age range
• Are target audiences are females as they are most likely to
understand the song and video .

8. Channels of distribution
• Spotify
• YouTube
• Myspace
• Tumblr
• Facebook
• Mtv
• 4Music
chart show tv
Vevo