Co-Presentation with Dr. Stephanie Blackmon at AECT18: This presentation reports on a multi-year e-learning module development project targeting local government officials tasked with making decisions on land use and regulations. These modules were developed using the Target Accomplishment Past Prototype Artifact (TAPPA) Process (Moore, 2016) and incorporate concepts from Clark and Mayer (2016) principles of effective e-learning development. To date, 16 modules have been completed and evaluated for learning effectiveness, and this presentation will outline the modules’ design and evaluation process.

1. WELCOME TO NORMALTON:
Exploring the Design and Development of a
Land Use E-learning Module Library
Rob Moore, Ph.D. and Stephanie Blackmon, Ph.D.

2. Resources &
Presenter Information
RESOURCES
TAPPA PROCESS:
http://bit.ly/tappa-process
Design Case (under review
at International Journal of
Designs for Learning)
PRESENTER INFORMATION
Rob Moore, Ph.D.
Postdoctoral Fellow, University of
North Carolina Charlotte
rob.moore@uncc.edu
http://www.twitter.com/robmoore3
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3. Background
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As the largest university-based
local government training,
advisory, and research
organization in the US, the
UNC-Chapel Hill School of
Government (SOG) serves more
than 12,000 public officials
each year.

4. Problem
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5. Difficult
Decisions
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6. Faculty
Limits
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7. Solution:
E-Learning Modules
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Module development ran from
2013 – 2017 and a total of 16
modules were created covering
various aspects of land use and
regulation

8. Design Process
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9. Instructional
Design Process
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10. Applying TAPPA
Process
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TAPPA Phase Project Application
Target Selection of Adobe Presenter
Development of PowerPoint theme
Accomplishment Incorporation of quizzing within modules
Summative survey
Past Use of PowerPoint theme
Prototype SMEs able to view module as a learner would
Artifact SMEs communicate concepts with graphics and
animations

11. Applying TAPPA
Process
11
TAPPA Phase Project Application
Target Selection of Adobe Presenter
Development of PowerPoint theme
Accomplishment Incorporation of quizzing within modules
Summative survey
Past Use of PowerPoint theme
Prototype SMEs able to view module as a learner would
Artifact SMEs communicate concepts with graphics and
animations

12. Applying TAPPA
Process
12
TAPPA Phase Project Application
Target Selection of Adobe Presenter
Development of PowerPoint theme
Accomplishment Incorporation of quizzing within modules
Summative survey
Past Use of PowerPoint theme
Prototype SMEs able to view module as a learner would
Artifact SMEs communicate concepts with graphics and
animations

13. Applying TAPPA
Process
13
TAPPA Phase Project Application
Target Selection of Adobe Presenter
Development of PowerPoint theme
Accomplishment Incorporation of quizzing within modules
Summative survey
Past Use of PowerPoint theme
Prototype SMEs able to view module as a learner would
Artifact SMEs communicate concepts with graphics and
animations

14. Applying TAPPA
Process
14
TAPPA Phase Project Application
Target Selection of Adobe Presenter
Development of PowerPoint theme
Accomplishment Incorporation of quizzing within modules
Summative survey
Past Use of PowerPoint theme
Prototype SMEs able to view module as a learner would
Artifact SMEs communicate concepts with graphics and
animations

15. Design Principles
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16. Design Principles
Clark and Mayer (2016):
1. Avoid sensory overload
2. Focus on the important concepts
3. Generate new knowledge
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17. Coherence
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Avoid sensory
overload

18. Contiguity
Avoid sensory
overload
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19. Redundancy
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Avoid sensory
overload

20. Segmentation
and Pretraining
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Focus on
important
concepts

21. Personalization
and
Embodiment
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Generate new
knowledge

22. Multimedia
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Generate new
knowledge

23. Engagement
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Generate new
knowledge

24. Viewership
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Since January 2017, the
modules have been viewed by
over 3,000 local government
officials

25. Increase in level of
understanding
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Respondents indicating a strong
level of understanding
increased from 27% to 61%

26. Preparation to make
land use decisions
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75% felt either very or
extremely well prepared to
make land use decisions after
viewing modules

27. Overall Satisfaction
with Modules
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92% felt satisfied with the
modules

28. Thanks for attending!
Email or Tweet Me:
rob.moore@uncc.edu
@robmoore3
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