The hype around big data. How companies need to use the little data they have and understand the data along all rungs of management

1. YOU MAY NOT
NEED BIG DATA

3. Hello!
I am Rohit Kar
I am an Electrical Engineering Student
You can find me at rohit.kar96@gmail.com

4. WHAT IS THE BIG DATA
HYPE?

5. PROBLEM WITH BIG DATA
◆ Companies are making huge investments in in
data scientists, data warehouses, data
analytics software
◆ Companies expect big data to deliver more than
it can
◆ But not enough results
◆ It is possible they never will

6. “
Quotations are commonly printed as a
means of inspiration and to invoke
philosophical thoughts from the reader.

7. DATA UNDERSTANDING
Managers don’t understand the data they already have. They fail to
analyse the already existing data and make investments in big
data. They cannot gain insights magically just by investing in big
data sources. They need to learn how to use the data they already
have.

8. ACQUIRE DATA FROM A SINGLE SOURCE
◆ Collect data from a single authorized source
◆ Define data that everyone would use to measure performance
◆ The data will be flawed initially
◆ But the data will soon become accurate
◆ People will start focusing on the important aspects of the data
◆ Management will get a better understanding of costs and
profitability

9. Companies don’t know how to
use the information they
already have. Big data will fail
to advance their business if
they do not know how to use
the information they already
have
Two Key Insights
Arm employees with the
information to make
decisions. Companies should
empower employees

10. HOW ARE
THESE
HELPFUL TO
A MANAGER

11. Want big impact? Use big image.

12. EMPOWER EMPLOYEES
● Arm employees with the data and information to make good
decisions
● Educate employees on how to make use of “little data” to make good
decisions
● Employees interact directly with the customer
● Can gauge the customer needs best
● Provide them with the data and let them make the decisions
● Make decisions based on evidence

13. SINGLE SOURCE OF DATA
● Mandate a single source of data
● Appoint an executive to oversee the management of the data
● Keep a lid on the data
● Helps everyone focus on the most important informations
● Management gets a better understanding of costs and profitability

14. CLOSING OFF
Much of the hype around big data is getting more information and
getting more people to analyze it. But the information is best exploited
by getting all people to use the data more effectively. It may seem like
a risky and expensive endeavour but it is the most powerful and
efficient use of all the big and little data at disposal.

15. Thanks!
Any questions?