This document discusses effective methods for communicating data to audiences. It emphasizes that data should be presented visually whenever possible, as images can convey information more clearly than walls of text. The key is understanding the business problem, measuring impact, and determining the most meaningful way to present only the most essential data, in order to prevent overwhelming audiences rather than empowering them. Managers can be empowered through data-driven decisions when it is communicated effectively using clear visualizations and interpretations, rather than raw statistics and technical jargon that most will not understand.