it is to learn about Media & information language

1. Media & Information
Language
Rported by Judy Adrie &
Diana Data

3. At the end of the lesson the student will be able to
A. Identify the meaning of codes and convention
B. Evaluate every day media information with regard
to codes and convention
C. To create an example shot using mobile phone
OBJECTIVES:

4. Agenda
CODES
1
CONVENTION
2
MESSAGE
3

5. CODES
Codes refer to the systems of signs and symbols used to
convey meaning within a particular medium. These can
include visual, auditory, and textual elements such as
colors, images, sounds, and language. For example, in
film,lighting, camera angles, and editing techniques serve as
codes that convey mood, tone, and narrative structure.
Similarly, in written communication, typography, layout, and
formatting are codes that influence how information is perceived
and interpreted.

6. SEMIOTICS
Semiotics in media and information language refers to the study of signs,
symbols, and their meanings within communication processes. It explores how
signs and symbols convey messages, create meaning, and influence
interpretations within various contexts. Semiotics examines the relationship
between signifiers (the physical form of signs) and signifieds (the concepts or
meanings associated with signs) to understand how communication functions
and how meaning is constructed.

7. CONVENTIONS
Conventions are the established norms, rules, and practices
within a specific medium or genre. These conventions help
guide both creators and audiences in understanding and
interpreting content. For instance, in journalism, the inverted
pyramid structure and adherence to factual accuracy are
conventional practices that shape news reporting. In visual
media, genres like horror or romantic comedy have their own
set of conventions regarding plot, characterization, and visual
aesthetics.

8. TECHNICAL CODES
Technical codes include sound, camera angles,types of shots
and lighting. They may include, for example, ominous music to
communicate danger in a feature film, or high-angle camera shot
s to create a feeling of power in a photograph.

9. SYMBOLIC CODES
Symbolic codes include the language, dress or action of
characters, or iconic symbols that are easily understood.
For example, a red rose may be used symbolicalle
convey romance, or a clenched fist may be used to com
municated anger.

10. WRITTEN CODES
Written codes use language style and textual layout (
headlines, captions, speech bubbles, language style,
etc.)

11. MESSAGE
The message is the central idea or meaning conveyed
through media and information. It represents the intended
communication or the takeaway for the audience.
Effective messaging relies on clear and concise
expression alignment with audience expectations, and
consideration of contextual factors. Whether it's informing,
persuading, entertaining, or expressing a point of view,
the message is what ultimately resonates with audiences
and influences their perceptions and behaviors.

12. In summary, codes, conventions, and messaging form the foundati
onal elements of media and information language, shaping how
content is created, interpreted, and understood. By understanding
and utilizing these elements effectively, communicators can
enhance the impact and effectiveness of their messages across
various mediums and audiences.

13. AUDIENCE
1
PRODUCERS
2
OTHER STAKEHOLDERS
3
Agenda

14. AUDIENCE
The audience refers to the recipients of information or the
consumers of media. There are two general types of media
audience, the mass, and the niche. The audience's role is
an integral part of the media or performance. Media
producers define and categorize their audience through
demographic profiles. These profiles define groups based on
factors like age, gender, income, education.

15. PRODUCERS
Media producers play a key role in creating the content for film
, television, radio, and online channels. Media producers often
possess a wide range of talents that cover all phases of
creating media. Media production is an excellent career
choice for creative individuals who enjoy seeing projects
through from concept to completion.

16. OTHER STAKEHOLDERS
A stakeholder is a party that has an interest in a company and
can either affect or be affected by the business. In the context
of media and information languages, stakeholders could
include anyone who has an interest in the media content. This
could be the audience, the producers, the advertisers, the gov
ernment, and so on.

17. THE “GRAMMAR” OF
THE CAMERA

18. EXTREM LONG SHOT
Shot of, e.g., a large crowd scene or a
view of scenery as far as the horizon

19. LONG SHOT
A view of a situation or setting
from a distancde

20. MEDIUM LONG SHOT
Showns a group pf people in interaction with each
other,e.g., a fight scene, with part of their surrounding
in the picture.

21. FULL SHOT
A view of a figure’s
entire body in order
to show action and/
or a constellation
group of characters.

22. MEDIUM SHOT, MID SHOT, AND
MEDIUM CLOSE SHOT
Show a subject down to his or her chest or waist

23. ZOOM
The stationary camera approaches a subject by ‘ zooming in’;
or moves farther away by ‘zooming out’

24. Performance Task :
GROUP ACTIVITY !!!

25. Thank you
Insert the title of your subtitle Here