The document outlines the various types of codes in media, including technical, written, audio, and symbolic codes, each defined by their distinct functions and examples. It discusses the roles of media producers and stakeholders, emphasizing the responsibilities involved in creating and distributing media content. Additionally, it touches upon information literacy as a crucial competency for effectively evaluating and using information in various contexts.

1. Media and Information Languages:
Codes, Conventions, Producers,
Audience, and Stakeholders

2. TYPES OF CODES IN MEDIA
Technical
Codes
Written
Codes
Audio Codes
Symbolic
Codes

3. Technical Codes
Technical Codes - These include techniques and met
hods like camera angle, shot type, and lighting.
Examples: camera techniques, framing, depth of field,
lighting, exposure, and juxtaposition.

6. Written Codes
Written Codes - Some examples of written codes are
headlines. captions, titles, and writing styles. Example:
headlines, captions, speech bubbles, language style.

7. HEADLINE TITLE OF STORY IN LARGE TYPE
TITLES NAME OF THE BOOK OR FILM
CAPTION APPEAR BELOW OR AN IMAGE
SPEECHE BUBBLES USED IN COMICS OR CARTOONS

8. Audio Codes
Audio Codes - These include codes related to sound.
Background music, sound effects, and voiceovers are
under this category. Example: dialogue
(Speech/Word, Accent , Tone), Music(Pace/Tone,
Instruments, Lyrics), Sound Effects

9. Symbolic Codes
Symbolic Codes - These are codes that are used to
convey a symbolic –rather
than a literal – meaning. Example: object s, set ting,
body language, clothing, and color. Another one
example is the way a character’s emotions are implied
in a scene.

10. SYMBOLIC CODES DESCRIPTION EXAMPLE
OBJECTS CONVEYS MEANING BADGE, SPORTS CAR, GUN
(GUN MEANS DANGER, DEATH
OR VIOLENCE)
SETTING SHOWS TIME AND PLACE DESERT, FOREST, JANUARY
23, 2023
COLOR SUGGESST A MOOD RED, BLACK, WHITE ETC
(COLORS HAVE
CONNOTATIONS, FOR EX.
BLACKS MEANS EVIL OR
DARK SIDE
COSUTME SHOWS CLOTHING, HAIR &
MAKE UP
SUITS,COLLAR AND TIE. THIS
EXAMPLE MEANS BUSINESS
LIKE.
BODY LANGUAGE DEPICTS EMOTION AND
MOVEMENT
FACIAL EXPRESSION,
MOVEMENTS, POSTURE

11. Language - pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select and use to
communicate ideas, information and knowledge.
Media Languages - codes, conventions, formats, symbols and narrative structures
that indicate the
meaning of media messages to an audience.
Convention - In the media context, refers to a standard or norm that acts as a rule
governing behavior.
Messages - the information sent from a source to a receiver
• Audience - the group of consumers for whom a media message was constructed as
well as anyone else who is exposed to the message.

12. Producers - people engaged in the process of creating and putting
together media content to make a finished media product.
Media Producers’ job comes with a large amount of responsibility and in
fields such as:
▪ Broadcasting
▪ Film
▪ Television
▪ Commercials
They’ll be tasked with: ▪ finding funding for projects,
▪ along with developing ideas,
▪ writing, and
▪ locating suitable people to fill the various roles.

13. Stakeholders - Libraries, archives, museums, internet and other
relevant information providers.
Examples of Media stakeholders:
• Government
• Employees
• Customers
• Suppliers

14. LEAD A DISCUSSION USING THE FOLLOWING
GUIDE QUESTIONS AND PROMPTS
• How do you acquire and
store information?

15. LEAD A DISCUSSION USING THE FOLLOWING
GUIDE QUESTIONS AND PROMPTS
• How will you determine the
quality and accuracy of the
information that you have?

16. Information Literacy
• a set of individual
competencies needed to
identify, evaluate and use
information in the most
ethical, efficient and
effective way across all
domains, occupations and
professions.

17. Information Literacy

18. ➯ Developmental Activity: As we can see we finish the
discussion about information literacy: definition and value. Now,
choose a social media or app below that you think can help you
in your daily life by answering the questions of WHO, WHAT,
WHERE, WHEN, WHY, and HOW to get information. Write your
answer in your modules.
ACTIVITY TIME