Family on the Farm and the Farm in the Family Business Model of ATDC & ADTB

1. AGRI / AGRO TOURISM
Family on the Farm and the Farm in the Family

2.  It is defined most broadly, involves any
agriculturally based operation or activity that brings
visitors to a farm
 Agri Tourism is however not all about staying in a
village and relishing the food, this is an opportunity
to be close to where the 75% of Indians live.
 Our idea is to make tourists live life like a
rural/farm, right from milking the cow, ploughing
the field, bathing in a well to climbing a tree and
plucking fruits, know the farmer daily routine and
enjoy rural games.
AGRI TOURISM

3. Meet and interact Farmers
Get an opportunity to know the Food Processing Unit.
Make Tourist to Switch to Green and choose Organic.
Make a another Source of Income to Farm Land and other
related categories.
Get out of the daily routine trafficked life.
Fill a Gap between Rural and Urban Life.
Build a care nature with Live Farm Animals.
Educating about Eco System and Sustainable Form
Why Agri – Tourism….?

4. Have something for visitors to do
Have Something for Visitors to see
Have Something visitors to Buy
Principles

5. An inexpensive gateway:
Curiosity about the farming industry and life style:-
family oriented recreational activities
Health consciousness
Being Eco Friendly
Desire for peace and tranquility
Interest in natural environment
Nostalgia for their roots on the farm
Rural recreation
SCOPE

6. Factors
╠ Farmer
╠ Village
╠ Agriculture

7. T
Y
P
O
L
O
G
Y

8. BENEFITS OF AGRI TOURISM
Benefits for Farmers Benefits for Tourism
Operators
Benefits for
Communities

9. Report On Baramati..!!
• ADTB – “Agricultural Development Trust Baramati”
• Theme – Agri and Eco Tourism
• Organization – KVK Trust, Semi Government
• Project Developed – Started in 2003 as an pilot
project on 110 Acers of Land
• Turn Over 26 cr
• ATDC – “Agri Tourism Development Corporation”
• Theme – Agri Tourism
• Organization – Private
• Project Developed – Started in 2004 as an pilot
project on 20 Acers of Land
• Turn over – 18 cr

10. Business Model of
ATDC & ADTB

11. ADTB – “Agricultural Development Trust Baramati” Market
Overview as per my understanding and facts and figures
collected orally by the officials Lists below are :
Agriculture – 40%
Agro Tourism – 20%
Eco Tourism – 20%
Educational – 20%
ATDC – “Agri Tourism Development Corporation” Market
overview as per my understanding and facts and figures
collected orally by officials lists below are :
Agriculture – 30%
Agro Tourism – 40%
Eco Tourism – 10%
Educational – 20%
Semi - Government Private

12. NATIONAL PLAYERS - AGRI TOURISM
╠ Agri Tourism Development Corporation Ltd.
╠ Agri and Eco Tourism Baramati
╠ Parshar Agri Tourism – Maharashtra
╠ Ruia Agro Farm - Kerala
╠ Alurkar agri tourism resorts - Goa
╠ Krishivan Agro Tourism – Alibag
╠ Upcoming Projects in Andra pradesh, Haryana, Punjab,
Uttar Pradesh,
INTERNATIONAL PLAYERS - AGRI TOURISM
╠ Villa Socorro Agri Eco Farm Resort – Philippines
╠ Juker Farm – Switzerland
╠ Cedar House Yurts – USA
╠ Gold Coast Hinterland – Australia
╠ Colle da Vinci – Italy (Tuscany)
╠ La Mandroita – Europe
╠ Upcoming projects in South Africa ,Israel, Malaysia
Scotland

13. As Time Changes need to use
resources differently!!
And
Agri tourism Visitors are looking for
many alternatives. You need to
give them choices to keep them
coming!!

14. HOW WE CAN START
- Requirements -
• Agricultural Land more than 10 Acers in Landscape
mode with hill cliffs or mountain or plain table land
else with backwaters or natural pond
• Water Facility for Farming and Daily using
• Electricity – When switched eco usage is of
renewable energy.
• Basic estimation of Project - 1cr
• Time Period – 1year approx.
- Theme -
Agri Tourism + Farm Tourism
Eco Tourism + Sustainable Tourism
Rural Tourism + Cultural Tourism
MICE Tourism + Educational Tourism
Accessible Tourism

15. Keeping the family on the farm and the farm in the family
A I M

16. Inviting the public onto your farm or ranch
A set of activities that occur when people link travel with the products, services and
experiences of agriculture
Agri tourism is selling the Agricultural Experience
A life on Farm/Life on Fields