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Highlights of
Concerns for
Sustainable
Tourism
Development
What is TOURISM?
• Tourism is the activities of
people traveling to and
staying in places outside
their usual environment for
leisure, business or other
purposes for not more than
one consecutive year.
12.7%
IN 2018, TOURISM’S
CONTRIBUTION INCREASED TO
OF THE PHILIPPINES’ GDP
5.4m
2018 TOURISM EMPLOYMENT
1.8% HIGHER THAN 5.3M IN 2017
111.4m
2 0 1 8 D O M E S T I C
T O U R I S T S
U P B Y 1 5 . 1 % F R O M
9 6 . 7 M I N 2 0 1 7
SUSTAINABLE
TOURISM
What is SUSTAINABLE TOURISM?
"Tourism that takes full account of its current and
future economic, social and environmental impacts,
addressing the needs of visitors, the industry, the
environment and host communities“ –
UNWTO (United Nations World Tourism Organization)
When properly planned and managed, sustainable
tourism can contribute to improved livelihoods,
inclusion, cultural heritage and natural resource
protection, and promote international
understanding.
World Bank Organization – Digital
Platforms and the Future of Tourism
Lesser carbon footprint
Seamless travel
• Welcome experience
• First impression at ports of
entry
Destination development and management
• Tourism master plans
• Accreditation standards
• Green hotels
• Sustainable dining
• Signages
• interpretation
• Enhance research and statistical systems
• Use of big data
• Use of applications
• Improved Interconnectivity
To fully utilize tourism digital
platforms, partnerships are key,
especially ones that bring businesses
to the table with governments and
international organizations.
What should we DO?
• While we need TOURISM for economy, we also need the HEALTHY
EARTH to SUSTAIN ECONOMY
• Let’s REMEMBER one ultimate thing that is more important, We
only have one earth, we should take CARE of it
• SCIENCE and TOURISM plays a very important role today in
preserving and sustaining life for future generation
Tourism
:
An Instrument of Growth
and a Path Towards Reducing
Poverty and Inequality
TOURISM IN THE 10 POINT AGENDA
under President Rodrigo Duterte Administration
Invest in human capital development, including health and education systems, and match
skills and training to meet the demand of businesses and the private sector
Increase competitiveness and the ease of doing business
Accelerate annual infrastructure spending to account for 5% of GDP, with
Public-Private Partnerships playing a key role
Promote rural and value chain development toward increasing agricultural and rural
enterprise productivity and rural tourism
Promote science, technology, and the creative arts to enhance innovation and creative
capacity toward self-sustaining, inclusive development
SECTION 5
• The Department of Tourism shall be the
primary planning, programming,
coordinating, implementing and
regulatory government agency in the
development and promotion of the
tourism industry, both domestic and
international, in coordination with
attached agencies and other government
instrumentalities.
• It shall instill in the Filipino the industry’s
fundamental importance in the
generation of employment, investment
REPUBLIC ACT 9593
SECTION 12
• a.“Prepare a National Tourism Development Plan identifying geographic
areas with potential tourism value and outlining approaches to
developing such areas;
• b.Formulate policies and programs for global competitiveness and
national tourism development;”
SECTION 35
“… the Department, the DILG and LGUs shall integrate and coordinate
local and national plans for tourism development.”
SECTION 36
“…The Department…, shall continuously update the existing national tourism
development plan in view of evolving needs and capabilities of LGUs and the
domestic and global tourism market.
REPUBLIC ACT 9593
NATIONAL TOURISM DEVELOPMENT PLAN 2016
- 2022
Develop a highly competitive, environmentally
sustainable and socially responsible tourism industry
that promotes inclusive growth through employment
generation and equitable distribution of income.
TOURISM VISION
SUSTAINABLE TOURISM
Conceptual definition
• Sustainable tourism development guidelines and management practices
are applicable to all forms of tourism in all types of destinations, including
mass tourism and the various niche tourism segments.
• Sustainability principles refer to the environmental, economic, and socio-
cultural aspects of tourism development, and a suitable balance must be
established between these three dimensions to guarantee its long-term
sustainability.
SUSTAINABLE TOURISM simply means
PROTECT
RESPECT
PROJECT
should:
1) Make optimal use of
environmental resources that
constitute a key element in
tourism development,
maintaining essential
ecological processes and
helping to conserve natural
heritage and biodiversity.
2) Respect the socio-cultural
authenticity of host communities,
conserve their built and living
cultural heritage and traditional
values, and contribute to inter-
cultural understanding and
tolerance.
3) Ensure viable, long-term
economic operations, providing
socio-economic benefits to all
stakeholders that are fairly
distributed, including stable
employment and income-earning
opportunities and social services to
host communities, and contributing
to poverty alleviation.
PROTE
CT
RESPE
CT
PROJE
CT
Sustainable tourism development requires the informed
participation of all relevant stakeholders, as well as strong political
leadership to ensure wide participation and consensus building.
Achieving sustainable tourism is a continuous process and it
requires constant monitoring of impacts, introducing the necessary
preventive and/or corrective measures whenever necessary.
• Sustainable tourism should also maintain a high
level of tourist satisfaction and ensure a meaningful
experience to the tourists, raising their awareness
about sustainability issues and promoting
sustainable tourism practices amongst them.
Reference:
Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005, p.11-12
GROWING CONCERNS IN SUSTAINABLE
TOURISM
• Sustainable tourism controls tourism activities.
• Bloating Mass Tourism. Massive use of resources
• Growing pressure from stakeholders vs local policies supporting
environment
• Eco Technology is expensive for local SMEs
• Low Appreciation on sustainable tourism practices
• Market demand for luxury comfort over raw and authentic tourism
experiences
• Sustainable tourism is just a principle to tourism industry but not to
other sectors of the government, NGOs and GOCCs
POSITIVE MOVEMENT AND
OPPORTUNITIES
• Marketing Plan targeting the right market and positioning of tourism
products and service. For whom, why, what, where and how
• Partnership by Government and Non-Government Organizations
and Key Players in the Sustainable Tourism Practice
• Local Communities participation through awareness, appreciation
building and networking with relevant institutions i.e. DENR, Bantay
Kalikasan, NCIP, NCCA , and many more
• ENFORCEMENT that is ideal, non-flexible, straightforward, pro-
community and willful by local chief executives
GOOD NEWS
FROM DOT
Tourism that takes full
account of its current and
future economic, social and
environmental impacts,
addressing the needs of
visitors, the industry, the
environment and host
communities (UNWTO)
DOT THRUSTS PRIORITIES
Sustainable Tourism
 It is typical of tourism activity that takes
place in a rural setting, whether in small
towns (less than 2,000 inhabitants) or in
areas close to cities but far from its center.
 This tourism serves to get away from
hectic and stressful life in the big city
where you can enjoy a vacation.
 Provides peace, relaxation and absolute
rest what is the traffic, noise and pollution.
 This tourism diversifies the economy and
regional employment
DOT THRUSTS
PRIORITIES
Rural Tourism
RURAL REGION
- Forests
- Mountains
- Rivers
- Lakes
- Nature
RURAL HERITAGE
- Traditional Values
- Local Values
- Historical Values
RURAL LIFE
- Handicrafts
- Local Food
- Local Activities
- Agritourism
- Traditional Music
RURAL ACTIVITIES
- Hiking
- Water Sports
- Cycling
- Fishing
- Horse Riding
RURAL
TOURISM
SOCIETY
DOT THRUSTS PRIORITIES
Farm Tourism
REPUBLIC ACT NO. 10816
FARM TOURISM DEVELOPMENT ACT OF 2016
 Recognize the importance of agriculture to sustain and enhance
human life, and in providing livelihood to a major portion of the
population
 Recognize that tourism, coupled with agriculture extension services,
can disseminate the value of agriculture in the economic and cultural
development of the country, serve as a catalyst for the development
of agriculture and fishery communities, and provide additional
income for farmers, farmworkers, and fisher folk
 Promote environment-friendly, efficient and sustainable farm
practices; provide alternative recreation facilities and farm tourism
activities for families, students and other clientele; and promote
health and wellness with high-quality farm-produced food
Provides the policy and enabling environment for the
encouragement, development and promotion of farm tourism in the
country
Travel facilitation, Airports,
route development, air
seats
Tourism Roads
DOT THRUSTS PRIORITIES
Access,Connectivity,
Infrastructure
Boracay Rehabilitation
&Reopening
national and local environmental laws
are enforced
green infrastructure projects initiated
tourism business stakeholders and
communities reoriented toward
sustainable business and livelihood
concepts
rebranding is implemented
DOTs current thrusts in enforcing Sustainable
Tourism Development
• No Compliance , No Permit. Enforcement and reiteration
of policies
• Accreditation of Tourism Facilities. Compliance to
Tourism Standards
• Carrying-capacity i.e. maximum no. of visitors per tourism
attraction
• Sustainable Practices , Water Conservation, Solid
Waste Management. Environemental Support Initiatives
i.e. STP, Clean Air Act, Waste Segregation, Reduce-Reuse-
Recycle principle
Refreshed and renewed Its More Fun in the Philippines campaign
and engaged more advertising firm and media buyer
Big brands committed support by marrying our campaign to their
own.
DOT THRUSTS PRIORITIES
Global Advertising & Promotions
We commit to do all things
possible to make tourism count
as a major catalyst for economic
growth, nation-building, and
inclusive growth.
SEC. BERNADETTE ROMULO – PUYAT
Department of Tourism – Philippines
“
”
TOURISM is
EVERYBODY’S BUSINESS
Mabuhay!

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Highlights of concerns for sustainable tourism development

  • 2. What is TOURISM? • Tourism is the activities of people traveling to and staying in places outside their usual environment for leisure, business or other purposes for not more than one consecutive year.
  • 3. 12.7% IN 2018, TOURISM’S CONTRIBUTION INCREASED TO OF THE PHILIPPINES’ GDP
  • 4. 5.4m 2018 TOURISM EMPLOYMENT 1.8% HIGHER THAN 5.3M IN 2017
  • 5. 111.4m 2 0 1 8 D O M E S T I C T O U R I S T S U P B Y 1 5 . 1 % F R O M 9 6 . 7 M I N 2 0 1 7
  • 7. What is SUSTAINABLE TOURISM? "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities“ – UNWTO (United Nations World Tourism Organization)
  • 8. When properly planned and managed, sustainable tourism can contribute to improved livelihoods, inclusion, cultural heritage and natural resource protection, and promote international understanding. World Bank Organization – Digital Platforms and the Future of Tourism
  • 10. • Welcome experience • First impression at ports of entry
  • 11. Destination development and management • Tourism master plans • Accreditation standards • Green hotels • Sustainable dining • Signages • interpretation
  • 12. • Enhance research and statistical systems • Use of big data • Use of applications • Improved Interconnectivity
  • 13. To fully utilize tourism digital platforms, partnerships are key, especially ones that bring businesses to the table with governments and international organizations.
  • 14. What should we DO? • While we need TOURISM for economy, we also need the HEALTHY EARTH to SUSTAIN ECONOMY • Let’s REMEMBER one ultimate thing that is more important, We only have one earth, we should take CARE of it • SCIENCE and TOURISM plays a very important role today in preserving and sustaining life for future generation
  • 15. Tourism : An Instrument of Growth and a Path Towards Reducing Poverty and Inequality
  • 16. TOURISM IN THE 10 POINT AGENDA under President Rodrigo Duterte Administration Invest in human capital development, including health and education systems, and match skills and training to meet the demand of businesses and the private sector Increase competitiveness and the ease of doing business Accelerate annual infrastructure spending to account for 5% of GDP, with Public-Private Partnerships playing a key role Promote rural and value chain development toward increasing agricultural and rural enterprise productivity and rural tourism Promote science, technology, and the creative arts to enhance innovation and creative capacity toward self-sustaining, inclusive development
  • 17. SECTION 5 • The Department of Tourism shall be the primary planning, programming, coordinating, implementing and regulatory government agency in the development and promotion of the tourism industry, both domestic and international, in coordination with attached agencies and other government instrumentalities. • It shall instill in the Filipino the industry’s fundamental importance in the generation of employment, investment REPUBLIC ACT 9593
  • 18. SECTION 12 • a.“Prepare a National Tourism Development Plan identifying geographic areas with potential tourism value and outlining approaches to developing such areas; • b.Formulate policies and programs for global competitiveness and national tourism development;” SECTION 35 “… the Department, the DILG and LGUs shall integrate and coordinate local and national plans for tourism development.” SECTION 36 “…The Department…, shall continuously update the existing national tourism development plan in view of evolving needs and capabilities of LGUs and the domestic and global tourism market. REPUBLIC ACT 9593
  • 19. NATIONAL TOURISM DEVELOPMENT PLAN 2016 - 2022 Develop a highly competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income. TOURISM VISION
  • 20. SUSTAINABLE TOURISM Conceptual definition • Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. • Sustainability principles refer to the environmental, economic, and socio- cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.
  • 21. SUSTAINABLE TOURISM simply means PROTECT RESPECT PROJECT
  • 22. should: 1) Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. 2) Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter- cultural understanding and tolerance. 3) Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation. PROTE CT RESPE CT PROJE CT
  • 23. Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary.
  • 24. • Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them. Reference: Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005, p.11-12
  • 25. GROWING CONCERNS IN SUSTAINABLE TOURISM • Sustainable tourism controls tourism activities. • Bloating Mass Tourism. Massive use of resources • Growing pressure from stakeholders vs local policies supporting environment • Eco Technology is expensive for local SMEs • Low Appreciation on sustainable tourism practices • Market demand for luxury comfort over raw and authentic tourism experiences • Sustainable tourism is just a principle to tourism industry but not to other sectors of the government, NGOs and GOCCs
  • 26. POSITIVE MOVEMENT AND OPPORTUNITIES • Marketing Plan targeting the right market and positioning of tourism products and service. For whom, why, what, where and how • Partnership by Government and Non-Government Organizations and Key Players in the Sustainable Tourism Practice • Local Communities participation through awareness, appreciation building and networking with relevant institutions i.e. DENR, Bantay Kalikasan, NCIP, NCCA , and many more • ENFORCEMENT that is ideal, non-flexible, straightforward, pro- community and willful by local chief executives
  • 28. Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities (UNWTO) DOT THRUSTS PRIORITIES Sustainable Tourism
  • 29.  It is typical of tourism activity that takes place in a rural setting, whether in small towns (less than 2,000 inhabitants) or in areas close to cities but far from its center.  This tourism serves to get away from hectic and stressful life in the big city where you can enjoy a vacation.  Provides peace, relaxation and absolute rest what is the traffic, noise and pollution.  This tourism diversifies the economy and regional employment DOT THRUSTS PRIORITIES Rural Tourism RURAL REGION - Forests - Mountains - Rivers - Lakes - Nature RURAL HERITAGE - Traditional Values - Local Values - Historical Values RURAL LIFE - Handicrafts - Local Food - Local Activities - Agritourism - Traditional Music RURAL ACTIVITIES - Hiking - Water Sports - Cycling - Fishing - Horse Riding RURAL TOURISM SOCIETY
  • 30. DOT THRUSTS PRIORITIES Farm Tourism REPUBLIC ACT NO. 10816 FARM TOURISM DEVELOPMENT ACT OF 2016  Recognize the importance of agriculture to sustain and enhance human life, and in providing livelihood to a major portion of the population  Recognize that tourism, coupled with agriculture extension services, can disseminate the value of agriculture in the economic and cultural development of the country, serve as a catalyst for the development of agriculture and fishery communities, and provide additional income for farmers, farmworkers, and fisher folk  Promote environment-friendly, efficient and sustainable farm practices; provide alternative recreation facilities and farm tourism activities for families, students and other clientele; and promote health and wellness with high-quality farm-produced food Provides the policy and enabling environment for the encouragement, development and promotion of farm tourism in the country
  • 31. Travel facilitation, Airports, route development, air seats Tourism Roads DOT THRUSTS PRIORITIES Access,Connectivity, Infrastructure
  • 32. Boracay Rehabilitation &Reopening national and local environmental laws are enforced green infrastructure projects initiated tourism business stakeholders and communities reoriented toward sustainable business and livelihood concepts rebranding is implemented
  • 33. DOTs current thrusts in enforcing Sustainable Tourism Development • No Compliance , No Permit. Enforcement and reiteration of policies • Accreditation of Tourism Facilities. Compliance to Tourism Standards • Carrying-capacity i.e. maximum no. of visitors per tourism attraction • Sustainable Practices , Water Conservation, Solid Waste Management. Environemental Support Initiatives i.e. STP, Clean Air Act, Waste Segregation, Reduce-Reuse- Recycle principle
  • 34. Refreshed and renewed Its More Fun in the Philippines campaign and engaged more advertising firm and media buyer Big brands committed support by marrying our campaign to their own. DOT THRUSTS PRIORITIES Global Advertising & Promotions
  • 35. We commit to do all things possible to make tourism count as a major catalyst for economic growth, nation-building, and inclusive growth. SEC. BERNADETTE ROMULO – PUYAT Department of Tourism – Philippines “ ”

Editor's Notes

  1. According to the Philippine Statistics Authority (PSA), the tourism sector contributed 12.7 percent to the country’s Gross Domestic Product (GDP) in 2018, 0.5 percent higher than its 12.2 percent share in 2017. 
  2. Approximately 5.4 million jobs were generated in 2018, contributing 13 percent of the total employment in the country. This is also up by 1.8 percent than the 5.3 million jobs in 2017.   Put simply, tourism has grown to become a major economic driver that if developed more carefully and sustainably, can become a prime industry like those of successful tourism destinations in developed countries such as the United States, China, Germany, Japan, United Kingdom and France, to name a few.
  3. As one of its trickle-down social effects, the tourism industry boom has also encouraged more people to travel consistently.    In fact, the same PTSA report shows that domestic tourism has increased significantly in the last year, growing by 15.1 percent. In 2018, the number of Filipinos traveling domestically reached more than 111 million (111,350,293) compared to more than 96 million (96,720,627) in 2017. 
  4. We all wish for tourism to be a major economic activity in the regions, but we ought to proceed with utmost caution to avoid the ill effects of unplanned and hasty development. We should look at the Boracay rehabilitation experience as a case study for sustainable tourism. Right now, the world is looking at our efforts at rehabilitating the island. It is also following our strides in other areas such as El Nido, Coron, Panglao and soon Siargao. And all tourism destinations are asked to review their respective tourism development plans or for without any, to start preparing. The DOT has been going around the regions capacitating the LGUs on how to write their own tourism development plans. And it is incumbent on the LGUs to provide the enabling environment to make businesses grow, laws and enforcement to protect the environment and to regulate the establishments and, mechanisms to provide safe, secure and pleasant travels around.
  5. During last year’s World Tourism Day, the World Bank had a presentation about the Digital Platforms and the Future of Tourism. I would like to share a part of their statement which is very apt for this activity. It goes – When properly planned and managed, sustainable tourism can contribute to improved livelihoods, inclusion, cultural heritage and natural resource protection and promote international understanding. And digitalization is one way to hasten this development.
  6. Since 98 percent of our visitors enter our country by air, we are looking at science to mitigate the aviation industry’s impact on climate change. Again, with the world’s concern about sustainability, tourists may, in the future, weigh their options on how to travel or where to with the least carbon footprint. While the Build, Build, Build program serves to promote seamless travel, innovation is needed to develop fuel efficient transport systems for air, land and sea mobility.
  7. Facilitation of entry through visa reforms, biometrics, machine readable passports, modern scanners and other electronic systems contribute to the first impression at the ports of entry.
  8. In terms of destination development and management, very key is the preparation of tourism master plans which are likewise anchored on the comprehensive land use plans. Our sustainable tourism agenda can be fast tracked through the cooperation of local governments, industry and communities by taking our accreditation standards seriously, In line with the ASEAN standards, we are also pushing for the green intitiatives for participating entities to be nominated at the regional level. Sustainable dining takes into consideration sustainable production and consumption practices at the firm level. Not only do we need multi-language signages, we also need devices or QR codes to do translation and interpretation at the attractions.
  9. Technology is also important in enhancing our research and statistical systems. Imagine how convenient it is for us to plan if the data is easily and readily available. Today, we are no longer overwhelmed by big data. That is because we now have proper tools. The use of mobile applications attracts the young generation, the millennials, the generation Z who are growing fast to be a force to reckon with. Interconnectivity is key especially in accommodation establishments. Free internet is now more important than say, having a bathtub or hot water. In other words, we welcome more service providers to improve the quality and even lower the cost of these systems.
  10. Finally, we reach out to everybody to take advantage of technology to promote sustainable tourism. For us to work individually, or together – towards making true our more fun promise.
  11. Tourism is everybody’s business. Together, we will reap the benefits from the seeds that we have sown today, leaving a better and brighter tourism industry for the generations to come.  
  12. Thank you for your participation. Mabuhay sa inyong lahat!