2. What is TOURISM?
• Tourism is the activities of
people traveling to and
staying in places outside
their usual environment for
leisure, business or other
purposes for not more than
one consecutive year.
7. What is SUSTAINABLE TOURISM?
"Tourism that takes full account of its current and
future economic, social and environmental impacts,
addressing the needs of visitors, the industry, the
environment and host communities“ –
UNWTO (United Nations World Tourism Organization)
8. When properly planned and managed, sustainable
tourism can contribute to improved livelihoods,
inclusion, cultural heritage and natural resource
protection, and promote international
understanding.
World Bank Organization – Digital
Platforms and the Future of Tourism
11. Destination development and management
• Tourism master plans
• Accreditation standards
• Green hotels
• Sustainable dining
• Signages
• interpretation
12. • Enhance research and statistical systems
• Use of big data
• Use of applications
• Improved Interconnectivity
13. To fully utilize tourism digital
platforms, partnerships are key,
especially ones that bring businesses
to the table with governments and
international organizations.
14. What should we DO?
• While we need TOURISM for economy, we also need the HEALTHY
EARTH to SUSTAIN ECONOMY
• Let’s REMEMBER one ultimate thing that is more important, We
only have one earth, we should take CARE of it
• SCIENCE and TOURISM plays a very important role today in
preserving and sustaining life for future generation
16. TOURISM IN THE 10 POINT AGENDA
under President Rodrigo Duterte Administration
Invest in human capital development, including health and education systems, and match
skills and training to meet the demand of businesses and the private sector
Increase competitiveness and the ease of doing business
Accelerate annual infrastructure spending to account for 5% of GDP, with
Public-Private Partnerships playing a key role
Promote rural and value chain development toward increasing agricultural and rural
enterprise productivity and rural tourism
Promote science, technology, and the creative arts to enhance innovation and creative
capacity toward self-sustaining, inclusive development
17. SECTION 5
• The Department of Tourism shall be the
primary planning, programming,
coordinating, implementing and
regulatory government agency in the
development and promotion of the
tourism industry, both domestic and
international, in coordination with
attached agencies and other government
instrumentalities.
• It shall instill in the Filipino the industry’s
fundamental importance in the
generation of employment, investment
REPUBLIC ACT 9593
18. SECTION 12
• a.“Prepare a National Tourism Development Plan identifying geographic
areas with potential tourism value and outlining approaches to
developing such areas;
• b.Formulate policies and programs for global competitiveness and
national tourism development;”
SECTION 35
“… the Department, the DILG and LGUs shall integrate and coordinate
local and national plans for tourism development.”
SECTION 36
“…The Department…, shall continuously update the existing national tourism
development plan in view of evolving needs and capabilities of LGUs and the
domestic and global tourism market.
REPUBLIC ACT 9593
19. NATIONAL TOURISM DEVELOPMENT PLAN 2016
- 2022
Develop a highly competitive, environmentally
sustainable and socially responsible tourism industry
that promotes inclusive growth through employment
generation and equitable distribution of income.
TOURISM VISION
20. SUSTAINABLE TOURISM
Conceptual definition
• Sustainable tourism development guidelines and management practices
are applicable to all forms of tourism in all types of destinations, including
mass tourism and the various niche tourism segments.
• Sustainability principles refer to the environmental, economic, and socio-
cultural aspects of tourism development, and a suitable balance must be
established between these three dimensions to guarantee its long-term
sustainability.
22. should:
1) Make optimal use of
environmental resources that
constitute a key element in
tourism development,
maintaining essential
ecological processes and
helping to conserve natural
heritage and biodiversity.
2) Respect the socio-cultural
authenticity of host communities,
conserve their built and living
cultural heritage and traditional
values, and contribute to inter-
cultural understanding and
tolerance.
3) Ensure viable, long-term
economic operations, providing
socio-economic benefits to all
stakeholders that are fairly
distributed, including stable
employment and income-earning
opportunities and social services to
host communities, and contributing
to poverty alleviation.
PROTE
CT
RESPE
CT
PROJE
CT
23. Sustainable tourism development requires the informed
participation of all relevant stakeholders, as well as strong political
leadership to ensure wide participation and consensus building.
Achieving sustainable tourism is a continuous process and it
requires constant monitoring of impacts, introducing the necessary
preventive and/or corrective measures whenever necessary.
24. • Sustainable tourism should also maintain a high
level of tourist satisfaction and ensure a meaningful
experience to the tourists, raising their awareness
about sustainability issues and promoting
sustainable tourism practices amongst them.
Reference:
Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005, p.11-12
25. GROWING CONCERNS IN SUSTAINABLE
TOURISM
• Sustainable tourism controls tourism activities.
• Bloating Mass Tourism. Massive use of resources
• Growing pressure from stakeholders vs local policies supporting
environment
• Eco Technology is expensive for local SMEs
• Low Appreciation on sustainable tourism practices
• Market demand for luxury comfort over raw and authentic tourism
experiences
• Sustainable tourism is just a principle to tourism industry but not to
other sectors of the government, NGOs and GOCCs
26. POSITIVE MOVEMENT AND
OPPORTUNITIES
• Marketing Plan targeting the right market and positioning of tourism
products and service. For whom, why, what, where and how
• Partnership by Government and Non-Government Organizations
and Key Players in the Sustainable Tourism Practice
• Local Communities participation through awareness, appreciation
building and networking with relevant institutions i.e. DENR, Bantay
Kalikasan, NCIP, NCCA , and many more
• ENFORCEMENT that is ideal, non-flexible, straightforward, pro-
community and willful by local chief executives
28. Tourism that takes full
account of its current and
future economic, social and
environmental impacts,
addressing the needs of
visitors, the industry, the
environment and host
communities (UNWTO)
DOT THRUSTS PRIORITIES
Sustainable Tourism
29. It is typical of tourism activity that takes
place in a rural setting, whether in small
towns (less than 2,000 inhabitants) or in
areas close to cities but far from its center.
This tourism serves to get away from
hectic and stressful life in the big city
where you can enjoy a vacation.
Provides peace, relaxation and absolute
rest what is the traffic, noise and pollution.
This tourism diversifies the economy and
regional employment
DOT THRUSTS
PRIORITIES
Rural Tourism
RURAL REGION
- Forests
- Mountains
- Rivers
- Lakes
- Nature
RURAL HERITAGE
- Traditional Values
- Local Values
- Historical Values
RURAL LIFE
- Handicrafts
- Local Food
- Local Activities
- Agritourism
- Traditional Music
RURAL ACTIVITIES
- Hiking
- Water Sports
- Cycling
- Fishing
- Horse Riding
RURAL
TOURISM
SOCIETY
30. DOT THRUSTS PRIORITIES
Farm Tourism
REPUBLIC ACT NO. 10816
FARM TOURISM DEVELOPMENT ACT OF 2016
Recognize the importance of agriculture to sustain and enhance
human life, and in providing livelihood to a major portion of the
population
Recognize that tourism, coupled with agriculture extension services,
can disseminate the value of agriculture in the economic and cultural
development of the country, serve as a catalyst for the development
of agriculture and fishery communities, and provide additional
income for farmers, farmworkers, and fisher folk
Promote environment-friendly, efficient and sustainable farm
practices; provide alternative recreation facilities and farm tourism
activities for families, students and other clientele; and promote
health and wellness with high-quality farm-produced food
Provides the policy and enabling environment for the
encouragement, development and promotion of farm tourism in the
country
32. Boracay Rehabilitation
&Reopening
national and local environmental laws
are enforced
green infrastructure projects initiated
tourism business stakeholders and
communities reoriented toward
sustainable business and livelihood
concepts
rebranding is implemented
33. DOTs current thrusts in enforcing Sustainable
Tourism Development
• No Compliance , No Permit. Enforcement and reiteration
of policies
• Accreditation of Tourism Facilities. Compliance to
Tourism Standards
• Carrying-capacity i.e. maximum no. of visitors per tourism
attraction
• Sustainable Practices , Water Conservation, Solid
Waste Management. Environemental Support Initiatives
i.e. STP, Clean Air Act, Waste Segregation, Reduce-Reuse-
Recycle principle
34. Refreshed and renewed Its More Fun in the Philippines campaign
and engaged more advertising firm and media buyer
Big brands committed support by marrying our campaign to their
own.
DOT THRUSTS PRIORITIES
Global Advertising & Promotions
35. We commit to do all things
possible to make tourism count
as a major catalyst for economic
growth, nation-building, and
inclusive growth.
SEC. BERNADETTE ROMULO – PUYAT
Department of Tourism – Philippines
“
”
According to the Philippine Statistics Authority (PSA), the tourism sector contributed 12.7 percent to the country’s Gross Domestic Product (GDP) in 2018, 0.5 percent higher than its 12.2 percent share in 2017.
Approximately 5.4 million jobs were generated in 2018, contributing 13 percent of the total employment in the country. This is also up by 1.8 percent than the 5.3 million jobs in 2017.
Put simply, tourism has grown to become a major economic driver that if developed more carefully and sustainably, can become a prime industry like those of successful tourism destinations in developed countries such as the United States, China, Germany, Japan, United Kingdom and France, to name a few.
As one of its trickle-down social effects, the tourism industry boom has also encouraged more people to travel consistently.
In fact, the same PTSA report shows that domestic tourism has increased significantly in the last year, growing by 15.1 percent. In 2018, the number of Filipinos traveling domestically reached more than 111 million (111,350,293) compared to more than 96 million (96,720,627) in 2017.
We all wish for tourism to be a major economic activity in the regions, but we ought to proceed with utmost caution to avoid the ill effects of unplanned and hasty development. We should look at the Boracay rehabilitation experience as a case study for sustainable tourism.
Right now, the world is looking at our efforts at rehabilitating the island. It is also following our strides in other areas such as El Nido, Coron, Panglao and soon Siargao. And all tourism destinations are asked to review their respective tourism development plans or for without any, to start preparing. The DOT has been going around the regions capacitating the LGUs on how to write their own tourism development plans.
And it is incumbent on the LGUs to provide the enabling environment to make businesses grow, laws and enforcement to protect the environment and to regulate the establishments and, mechanisms to provide safe, secure and pleasant travels around.
During last year’s World Tourism Day, the World Bank had a presentation about the Digital Platforms and the Future of Tourism. I would like to share a part of their statement which is very apt for this activity. It goes – When properly planned and managed, sustainable tourism can contribute to improved livelihoods, inclusion, cultural heritage and natural resource protection and promote international understanding.
And digitalization is one way to hasten this development.
Since 98 percent of our visitors enter our country by air, we are looking at science to mitigate the aviation industry’s impact on climate change.
Again, with the world’s concern about sustainability, tourists may, in the future, weigh their options on how to travel or where to with the least carbon footprint.
While the Build, Build, Build program serves to promote seamless travel, innovation is needed to develop fuel efficient transport systems for air, land and sea mobility.
Facilitation of entry through visa reforms, biometrics, machine readable passports, modern scanners and other electronic systems contribute to the first impression at the ports of entry.
In terms of destination development and management, very key is the preparation of tourism master plans which are likewise anchored on the comprehensive land use plans. Our sustainable tourism agenda can be fast tracked through the cooperation of local governments, industry and communities by taking our accreditation standards seriously,
In line with the ASEAN standards, we are also pushing for the green intitiatives for participating entities to be nominated at the regional level.
Sustainable dining takes into consideration sustainable production and consumption practices at the firm level.
Not only do we need multi-language signages, we also need devices or QR codes to do translation and interpretation at the attractions.
Technology is also important in enhancing our research and statistical systems. Imagine how convenient it is for us to plan if the data is easily and readily available. Today, we are no longer overwhelmed by big data. That is because we now have proper tools.
The use of mobile applications attracts the young generation, the millennials, the generation Z who are growing fast to be a force to reckon with.
Interconnectivity is key especially in accommodation establishments. Free internet is now more important than say, having a bathtub or hot water. In other words, we welcome more service providers to improve the quality and even lower the cost of these systems.
Finally, we reach out to everybody to take advantage of technology to promote sustainable tourism. For us to work individually, or together – towards making true our more fun promise.
Tourism is everybody’s business. Together, we will reap the benefits from the seeds that we have sown today, leaving a better and brighter tourism industry for the generations to come.
Thank you for your participation. Mabuhay sa inyong lahat!