What are the 3 Pillars to Social Real Estate Marketing?

1. Social Real Estate

2. about me:
• 8 years as a Mortgage Broker

3. about me:
• 8 years as a Mortgage Broker
• I went to the dark side

4. about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®

5. about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®
• Teaching and Speaking for 4 years
• Video Marketing
• Digital Marketing
• Consulting

6. Technology will never
replace Agents…
But Agents using
technology will!
!6

7. 3 Pillars Social Real Estate
Social
Local
Mobile

8. 3 Pillars Social Real Estate
!
!
Social

9. 3 Pillars Social Real Estate
!
!
Local

10. 3 Pillars Online Real Estate Marketing
!
!
!
Mobile

11. Social

12. Social

13. Social

14. !14

15. !15

16. 1. Cover Image!
2. Profile Picture!
3. Timeline!
4. About Section!
5. Apps!
6. Highlights!
7. Composer!
8. Pinned Post!
9. Friend Activity

17. COVER IMAGE

18. !18

19. !19

20. !20

21. hootsuite
!21

22. hootsuite
!22

23. 6 Keys to a Successful Social
1. Goals
2. Research
3. Content
4. Involvement
5. Face 2 Face
6. Rinse-Lather-Repeat
!23

24. Social
create an experience that converts
“likes” and “followers” into LEADS.

25. Social
some best practices

26. Social
some best practices
Curate & Diversify
!

27. Social
some best practices
Curate
•
be FUN

28. Social
some best practices
Curate
be FUN
•be ENGAGING
•

29. Social
some best practices
Curate
be FUN
•be ENGAGING
•be INFORMATIVE
•

30. Social
some best practices
Curate

31. Social
Curate & Diversify
Diversify

32. Said No One Ever!!!
!32

33. Local
Location
Location
Location
!
!
!

34. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a month
!

35. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a month
• 90% of home buyers start online (all location based)
!
!

36. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6billion searches a month
• 90% of home buyers start online (all location based)
• Less than 20% of all business have claimed their local
listing
!
!
!
!

37. Local
Where to start?

38. Local
Where to start?

39. Local
Where to start?

40. Mobile

41. Mobile

42. Mobile
mobile internet use has surpassed desktop use.

43. Mobile
80% of Americans don’t leave home without it

44. Mobile
90% have it within reach 100% of the time…
!44

45. Mobile
75% use their mobile device….

46. Mobile
72% + check and updated their status….

47. Mobile
72% + check and updated their status…

48. Mobile

49. Mobile

50. Mobile
89 million people watch 1.2 billion videos a
day

51. Mobile
89 million people watch 1.2 billion videos a
day
!
50% of all MOBILE traffic
!

52. Mobile
89 million people watch 1.2 billion videos a
day
!
50% of all MOBILE traffic
!
92% of mobile videos are shared.
!

53. Mobile
Video Ideas:
• FAQ and Questions they should be asking
• Community and home tours
• tips and tricks
• include your affinity partners
!
!

55. For more….
!
Visit:
DaveWoodson.com
YouTube: Dave Woodson
Twitter: @DaveWoodson
!