OKC Economic Round Table Presentation
•Download as PPTX, PDF•
0 likes•197 views
A presentation to answer "Why we should use social media?" - Usually presented to Social Media Skeptics
Recommended
More Related Content
Similar to OKC Economic Round Table Presentation
Similar to OKC Economic Round Table Presentation (20)
Recently uploaded
Recently uploaded (20)
OKC Economic Round Table Presentation
- 1. Follow Along On Your Smartphone! Just Scan This QR Code @ShawneeEDF does Social Media #onaShoeString Marketing More with Less in Shawnee, Oklahoma OKC Economic Round Table November 2, 2011
- 2. How Comfortable Are YOU w/SM? • 1 – Not Aware of Social Media Not Comfortable At All • 3 –Aware Of Social Media Not Actively Using Social Media • 5 – I have Social Media Accounts I Use Social Media Actively
- 4. So Why Is Social Media Important?? • Personal Usage vs. Professional Usage
- 5. This is YOUR current workforce. This is how he gets his news.
- 6. This is his replacement.
- 7. In Other Words…. They DON’T See Your Help Wanted Ad. So Where Do They Get Their News Or Hear About Job Opportunities??
- 8. Through Electronic Medias Like These
- 10. Those Crazy Young’uns… • They RESEARCH • They Look At You BEFORE They Talk To You • They Compare Your Website To Your COMPETITORS • They WANT To Work For Tech-Savvy, Modern Companies Who Want To INTERACT With Them
- 11. Hide and Seek – An Online Presence • www.SEDF.biz • Monday Memo • Google Analytics • Facebook.com/ShawneeEDF • Twitter - @ShawneeEDF • Goals are to: ▫ Drive visitors to sedf.biz ▫ Reach the broadest audience possible ▫ Reach audience as fast as possible ▫ Create commUNITY
- 12. Why Integrate Social Media? • SEO – Search Engine Optimization • High Volume of Small Business Usage • Real Time Information Source ▫ Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s own Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information. • Tools ▫ Wall ▫ Blanket Message to Fan Base (272+) ▫ Analytics on Posts ▫ Events Tab
- 13. Old School + New School = !!!
- 14. “Take Me To Your Leader Website”
- 15. Alternative Non-Paid Media #FREE • Journal Record Coverage • Square Feet (JR) • Shawnee Outlook Coverage • Report Card • Mom & Pop Data • National Retailer Data
- 17. The Actual Shoe String Electronic Media Costs Website Hosting @ $89/Quarter $356.00 Monday Memo Service @ $55/MO $660.00 1 Yr Online Dir. Listing in Trade & Industry Dev. $250.00 Print Media Costs Business Cards $161.00 Site Selector Piece $66.00 Yellow Pages $175.77 CVB Vistor's Guide $400.00 Local Paper Ads (Xmas, MF) $118.50 Regional Paper Coverage $49.07 TOTAL REOCCURING MARKETING COSTS $2,236.34
- 18. Connect to Rachael’s LinkedIn Profile Questions? Comments? Rachael K. Geiger Social Media Consultant 405.556.1167 Twitter - @RKBGeiger SlideShare.net/RKBGeiger Email and Google+ Handle - rgeiger2010@gmail.com