Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wtf Is Gamification

903 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Wtf Is Gamification

  1. 1. @keizng | @gamemaki! What the fun isgamification! & why it is the newSocial Media?
  2. 2. @keizng | @gamemaki!who the fun is me?
!-  co-founder of Gametize, 
a gamification startup in SF & SG!!-  claim to ʻfameʼ: successfully pitched for$200,000 on Angelʼs Gate, a TV show!-  nuts about how gamification + social mediaimpact the world in a beautiful way!!
  3. 3. GameMaki: The worldʼs first white-label platform tocreate marketing campaigns with real world challenges.!
  4. 4. @keizng | @gamemaki! 
so what the fun is gamification?!
  5. 5. @keizng | @gamemaki!
  6. 6. @keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming!•  edugaming!•  serious gaming!•  social gaming!•  farmville!
  7. 7. @keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming! ✗  •  edugaming!•  serious gaming!•  social gaming!•  farmville (lame..)!
  8. 8. @keizng | @gamemaki!gamification = !a strategy to add fun,engagement, and gamedesign to boring activities. !it should also be social.! 
 " who plays alone!??
  9. 9. @keizng | @gamemaki!gamifcation isnʼt that new!
  10. 10. @keizng | @gamemaki! there is a player in all of us!just like how we want to be social  
  11. 11. @keizng | @gamemaki! sounds cool! !why is it the new social media?
 
 why should I care?" !
  12. 12. @keizng | @gamemaki! !“i haz 100,000 likes. now what?”
 !
  13. 13. @keizng | @gamemaki!$3 billion spent yearly on social media marketing! Yet, 60% of consumers donʼt care about thesecampaigns, while customer acquisition remains costly
 - TNS Global (WPP), 2011 Nov"
  14. 14. @keizng | @gamemaki!gamification canʼt solve 
 the problem either. 
 
but it can bridge the gapbetween marketers and consumers by ……! !
  15. 15. #1   @keizng | @gamemaki!Amplifying the intrinsic & extrinsic rewards! !
  16. 16. #2   @keizng | @gamemaki!Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring. 
how about a pic of the cutest waiter for a discount?!
  17. 17. #3   @keizng | @gamemaki!Getting everyone to have fun with their friends!
  18. 18. @keizng | @gamemaki!more fun facts-  spend on gamification: $2.8 billion by 2016
(M2 Research)!-  53% of Facebook users play games 
(Burson-Martellar)
!-  gamification focused startups have close to$100 million of investments over the past 4years (Badgeville, Bunchball, BigDoor)!
  19. 19. @keizng ||@gamemaki! @keizng    bit.ly/ask_keith   gamification will not replace social media
 
but it will redefine social media outreach!
  20. 20. @keizng | @gamemaki!gamification is 
 not magic 
 
it is a strategy !
  21. 21. @keizng | @gamemaki!which like many others, must be well 
 designed & planned!
  22. 22. @keizng ||@gamemaki! @keizng    bit.ly/ask_keith  otherwise it will backfire!
  23. 23. @keizng | @gamemaki! credits  to  @eliaveris   Insites  Consul@ng  
  24. 24. @keizng | @gamemaki!✗  
  25. 25. @keizng | @gamemaki! You just unlocked the“I also know gamification” badge!
  26. 26. @keizng | @gamemaki!you also just broke the rock spell. Time to kick some ass!
  27. 27. @keizng | @gamemaki!http://challenged.at/partnershiphttp://facebook.com/keizng - keith@gamemaki.com!

×