WHY ? This is the world’s ﬁrst revolution conceived,planned, and carried out using the internet (and more speciﬁcally facebook) ﬁve million Egyptians have signed up for facebookaccounts in just a month. Facebook has been a vehicle by which theEgyptian people were able to carry out what wehave been watching unfold over the past fewweeks, and has been a signiﬁcant part of thereason that after 30 years Mubarak left. Facebook has made real difference in people’s lives!
How many people on Facebookin South Africa? Soccer City’s full 3,7MILLION 3854
What are people doing on Facebook? 3,7MILLION This is where people live their lives --- its not just another marketing channel People on Facebook aredriven by a common goal:Tto share – to be part ofwhat is happening, even ifthat means just lurking
You are in your community’s eco systemwhere they can react if they choose to, where you can be their friend, so talk with your community, rather than being a billboard andinterrupting people. You get one chance to get it right
But only sometimes!Bigger is not better Engagement matters
Just add water Not an instant short term solution
I will always love you! Acquisition vs Retention
It’s about Sharing It’s a space where people create relationships, chasebrands, ﬁnd stuff out, meet each other.They learn,organise, create, they share, they change the world -their world.
WHY NOT? How consumers, brands and communities engage and shareon Facebook, how they revolutionise the world they live inand the inﬂuence they have on their friends, the question really is, why aren’t you there!?
Cherylann Smith I am a passionate, innovative big picture thinkerwho can connect digital and social to all otheraspects of the client business to drive growthopportunities @mylifescape Thank you