How to decide between outsourcing and internal, presented by Adam Brown

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In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.

He shares 10 important things to think about when it comes to outsourcing your social media efforts.

Published in: Marketing, Business, Education
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How to decide between outsourcing and internal, presented by Adam Brown

  1. 1. How to decide between outsourcing and internal ADAM BROWN SALESFORCE.COM DECEMBER 9–11, 2013 ORLANDO SOCIALMEDIA.ORG/SUMMIT
  2. 2. How to Decide Between Outsourcing & Internal Adam Brown Executive Strategist adam.brown@salesforce.com @adamcb in/adamcb
  3. 3. 20 10
  4. 4. 1 What’s your philosophy on engagement?
  5. 5. 2 Writing social media content vs. publishing content? Which does your agency do?
  6. 6. 3 Do your social media management tools allow agency/internal collaboration and content queuing?
  7. 7. 4 Is your agency authentic to your brand?
  8. 8. 5 Budget vs Headcount – which do you have more of?
  9. 9. 6 How important is measurement and ROI? Do your agency folks measure success in the same way as you?
  10. 10. 7 What does your approval queue look like for content? How fast can you engage within the constraints of your process?
  11. 11. 8 How involved is your agency in other nonsocial activities? Can you leverage their other work with other teams?
  12. 12. 9 Is yours a control-freak brand?
  13. 13. 10 If your agency went away, would you be totally screwed?
  14. 14. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Engagement Writing vs. Publishing Publishing tools allow for collaboration Brand authenticity Budget vs. Headcount Measurement & ROI Approval queues Agency’s other responsibilities Control freak brand Contingency plans
  15. 15. Adam Brown Executive Strategist adam.brown@salesforce.com @adamcb in/adamcb
  16. 16. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS DECEMBER 9–11, 2013 ORLANDO SOCIALMEDIA.ORG/SUMMIT

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