WeChat Coupons have been widely used in China digital marketing. Making a huge leap in its O2O service strength, Tencent is growing to beat major web companies and startups. Do you know how it works to divert traffic to e-commerce?
Jasmine, Managing Partner at Cruiso Digital Solutions Limited, attended HKAIM Social Media Conference 2015 - Social Media Strategies for Travel Industry on 15 July 2015.
In Jasmine’s speech, she talked about the consumption visits of inbound travelers from mainland China and gave a better understanding of consumer aspirations and preferences by looking into hot topics discussed among them on social media.
Details about the conference: http://www.hkaim.org/socialmedia2015/
Social media has progressively become an essential tool to communicate with the public. So is your company social media-centric at all levels?
Start evaluate by using the 5Cs approach!
A playful stop motion video was created for VitaVitasoy Facebook timeline game, along with the utilization of KOL’s influence, Vitasoy’s special pack marketing campaign gained impressive awareness.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
Audience Insights - Awareness and Perception CMRS Group
One of the main parts for Audience Insight is to track the Awareness & Perception about your brand and industry. We have evaluated the essential elements of a monitoring tool and compared the functions of various tools to track audience awareness. So which tools are the best performers meeting different needs of marketers?
China's New Advertising Law and Impact on Digital MarketingCMRS Group
New Advertising Law(中國新廣告法) is enforced on 1 Sep 2015. This is the first update of the advertising law in the last 20 years in China.
Here are some highlights of the changes and things advertisers should be aware of.
Jasmine, Managing Partner at Cruiso Digital Solutions Limited, attended HKAIM Social Media Conference 2015 - Social Media Strategies for Travel Industry on 15 July 2015.
In Jasmine’s speech, she talked about the consumption visits of inbound travelers from mainland China and gave a better understanding of consumer aspirations and preferences by looking into hot topics discussed among them on social media.
Details about the conference: http://www.hkaim.org/socialmedia2015/
Social media has progressively become an essential tool to communicate with the public. So is your company social media-centric at all levels?
Start evaluate by using the 5Cs approach!
A playful stop motion video was created for VitaVitasoy Facebook timeline game, along with the utilization of KOL’s influence, Vitasoy’s special pack marketing campaign gained impressive awareness.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
Audience Insights - Awareness and Perception CMRS Group
One of the main parts for Audience Insight is to track the Awareness & Perception about your brand and industry. We have evaluated the essential elements of a monitoring tool and compared the functions of various tools to track audience awareness. So which tools are the best performers meeting different needs of marketers?
China's New Advertising Law and Impact on Digital MarketingCMRS Group
New Advertising Law(中國新廣告法) is enforced on 1 Sep 2015. This is the first update of the advertising law in the last 20 years in China.
Here are some highlights of the changes and things advertisers should be aware of.
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
LOYALTY PROGRAM FOR RETAIL CHAIN: from discounts to bonusesYuriy Chayka
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Offline coupon tracking without the sweatvoucherifyio
Brick and mortar coupon redemption, mobile (iOS and Android) coupon software, offline coupon tracking, calculating coupon return on investment, coupon management system
This digital product is quite new on the market and has been showing awesome results so far. Learn how exactly the extension for mobile browser can increase your metrics, save you plenty of time and money.
Email: sales@besttoolbars.net
CouponBank, a new tech startup in the retail and hospitality sector, is launching a new subscription-based Coupon and Loyalty platform to reduce retailers marketing costs and increase customer engagement.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Charity browser button with smart coupons assistant BestToolBars
This product was carefully designed for those who are willing to grow donations with every single order. It doesn’t matter where the user’s shopping journey started from, the final destination will always be the store page. The Browser Button will gently remind your user of the opportunity to donate to his/her favorite charities. Learn more on how this product helps to increase consumer loyalty and affiliate commission approval rate up to 13%.
All-in-one innovative platform to collect and merge consumers data, built consistent communication and offers in all touchpoints, run deep-personalised promos and loyalty, use bidgata predictions to drive sales and customers satisfaction
Cashback browser button with smart coupons assistant BestToolBars
Today's consumers want to feel as if they have spent their money in the smartest way possible. This is exactly what our team has developed - the perfect tool which helps to eliminate scenarios of losing users as well as brings the ability to track the effectiveness of coupons auto- apply functionality. Discover more details: sales@besttoolbars.net
The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
Microgifting service that makes possible to send gift certificates instantly in real time via sms, email or push and exchange them in online or offline store on real goods.
We propose 3 solutions for business:
- for merchants: widget on web-site and mobile app with integrated payment tool, where users can buy and send gift cards.
- for manufactures, banks and retailers: reward's service with instant mass-sending gifts to any number of customers, it’s fast, simple and inexpensive. Possibility to make promo campaign on web-site with automatic sending gifts via API.
- for end users: integrated mobile wallet solution in mobile app, where users can easily send each other different gifts like coffee or pizza instead of "smiles" to say "Good morning", "Thank you" or "Sorry". Platform allows to pay in one click, choose a recipient from the phone book, keep gift certificates in wallet etc.
BRANDED & INTEGRATED
Fully branded to your specifications, so the customer experience is custom and seamless. Design your own gift cards and brand your purchase engine.
DESKTOP OR MOBILE
Your customers can purchase mGift Cards on their phone or through a branded purchase engine embedded on your website.
PROMOTIONAL GIFTING
Send promotional gift cards directly to your customers’ phones through our merchant dashboard.
TRACK GIFTS
Track all aspects of your program. When gifts were sent, when they were redeemed, who sent gifts, etc.
WIDGET FOR WEBSITE AND MOBILE APP
B2C REWARD PRODUCT
www.walletfactory.eu
www.mgift.pro
Fidelizoo store - Customer Loyalty PlatformNacho Vilalta
Fidelizoo is a SaaS platform that allows small busines and franchises to create customer friendly loyalty programs, increasing revenue and customer loyalty.
Increase number of visits to your business. Bring your customers back.
Mindbox product presentation: do marketing, not integrations
Your customers deserve personal, friendly communication.
“Personal” means not only calling your customer by their name in e-mail, but also choosing the best channel and time; the right offer in terms of pricing, product recommendations, relevant promotions, bonus points or other benefits; and seamless, consistent communication across all touch-points.
To build this, marketers are using the integrated marketing cloud from Mindbox:
- our cross-channel, cross-device customer data consolidation module (CRM) unifies your customer data and makes it useful;
- our multichannel campaigns let you communicate offers to your customers via e-mail, SMS, push, Viber, in-app or custom channels;
- our loyalty and promotions engine helps you to create tailor-made offers for each specific customer in retail stores, mobile apps and e-commerce.
Mindbox is a bootstrapped Russian company that was started in 2006.
We now have 75 employees, more than 150 customers from the CIS and EU, and are moving rapidly toward our goal: helping marketers to talk with people personally, instead of just “converting traffic”.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
LOYALTY PROGRAM FOR RETAIL CHAIN: from discounts to bonusesYuriy Chayka
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Offline coupon tracking without the sweatvoucherifyio
Brick and mortar coupon redemption, mobile (iOS and Android) coupon software, offline coupon tracking, calculating coupon return on investment, coupon management system
This digital product is quite new on the market and has been showing awesome results so far. Learn how exactly the extension for mobile browser can increase your metrics, save you plenty of time and money.
Email: sales@besttoolbars.net
CouponBank, a new tech startup in the retail and hospitality sector, is launching a new subscription-based Coupon and Loyalty platform to reduce retailers marketing costs and increase customer engagement.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Charity browser button with smart coupons assistant BestToolBars
This product was carefully designed for those who are willing to grow donations with every single order. It doesn’t matter where the user’s shopping journey started from, the final destination will always be the store page. The Browser Button will gently remind your user of the opportunity to donate to his/her favorite charities. Learn more on how this product helps to increase consumer loyalty and affiliate commission approval rate up to 13%.
All-in-one innovative platform to collect and merge consumers data, built consistent communication and offers in all touchpoints, run deep-personalised promos and loyalty, use bidgata predictions to drive sales and customers satisfaction
Cashback browser button with smart coupons assistant BestToolBars
Today's consumers want to feel as if they have spent their money in the smartest way possible. This is exactly what our team has developed - the perfect tool which helps to eliminate scenarios of losing users as well as brings the ability to track the effectiveness of coupons auto- apply functionality. Discover more details: sales@besttoolbars.net
The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
Microgifting service that makes possible to send gift certificates instantly in real time via sms, email or push and exchange them in online or offline store on real goods.
We propose 3 solutions for business:
- for merchants: widget on web-site and mobile app with integrated payment tool, where users can buy and send gift cards.
- for manufactures, banks and retailers: reward's service with instant mass-sending gifts to any number of customers, it’s fast, simple and inexpensive. Possibility to make promo campaign on web-site with automatic sending gifts via API.
- for end users: integrated mobile wallet solution in mobile app, where users can easily send each other different gifts like coffee or pizza instead of "smiles" to say "Good morning", "Thank you" or "Sorry". Platform allows to pay in one click, choose a recipient from the phone book, keep gift certificates in wallet etc.
BRANDED & INTEGRATED
Fully branded to your specifications, so the customer experience is custom and seamless. Design your own gift cards and brand your purchase engine.
DESKTOP OR MOBILE
Your customers can purchase mGift Cards on their phone or through a branded purchase engine embedded on your website.
PROMOTIONAL GIFTING
Send promotional gift cards directly to your customers’ phones through our merchant dashboard.
TRACK GIFTS
Track all aspects of your program. When gifts were sent, when they were redeemed, who sent gifts, etc.
WIDGET FOR WEBSITE AND MOBILE APP
B2C REWARD PRODUCT
www.walletfactory.eu
www.mgift.pro
Fidelizoo store - Customer Loyalty PlatformNacho Vilalta
Fidelizoo is a SaaS platform that allows small busines and franchises to create customer friendly loyalty programs, increasing revenue and customer loyalty.
Increase number of visits to your business. Bring your customers back.
Mindbox product presentation: do marketing, not integrations
Your customers deserve personal, friendly communication.
“Personal” means not only calling your customer by their name in e-mail, but also choosing the best channel and time; the right offer in terms of pricing, product recommendations, relevant promotions, bonus points or other benefits; and seamless, consistent communication across all touch-points.
To build this, marketers are using the integrated marketing cloud from Mindbox:
- our cross-channel, cross-device customer data consolidation module (CRM) unifies your customer data and makes it useful;
- our multichannel campaigns let you communicate offers to your customers via e-mail, SMS, push, Viber, in-app or custom channels;
- our loyalty and promotions engine helps you to create tailor-made offers for each specific customer in retail stores, mobile apps and e-commerce.
Mindbox is a bootstrapped Russian company that was started in 2006.
We now have 75 employees, more than 150 customers from the CIS and EU, and are moving rapidly toward our goal: helping marketers to talk with people personally, instead of just “converting traffic”.
Similar to CruiSo Flash Feb - A Guide to Use WeChat Coupons (20)
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
3. Two formats of WeChat Coupons (优惠券)
3
Standard format: 普通优惠券 Advanced format: 朋友的券
4. Overall structure of WeChat coupon
5
Standard format:
普通优惠券
Discount coupon
折扣券
Cash coupon
代金券*
Gift coupon
礼品券*
Group coupon
团购券
Customized
coupon
优惠券
Advanced format:
朋友的券
Cash coupon
代金券*
Gift coupon
礼品券*
5. How WeChat coupons work?
6
After receiving the
coupon, it will be saved
in your pocket
Coupon page Unique code for offline
redemption
Click 适用门店 (shop
list) for available/
nearby stores for
coupon
Coupon recipient can
be diverted to join the
account
Mechanism of standard WeChat coupon
6. 朋友的券 (Friends’ coupon) – to viral the promotions
7
优惠券 (coupon wallet)
The coupon your friends
shared will be listed here
Customized visual on the
coupon
Show redemption code
for offline purchase
After redemption, same
coupon is pop-up immediately
Mechanism of advanced WeChat coupon
7. Customized message in your WeChat coupon
8
Coupons could be shared in HTML5
campaign as incentives
Customized visual and content for
the coupon production
10. 7 ways to deliver the WeChat coupons to users
11
WeChat Blast Message
(Blast out directly/
Through message)
Insert in menu bar/
Auto reply
Nearby Offline scan
11. 7 ways to deliver the WeChat coupons to users
12
Through HTML5
12. 7 ways to deliver the WeChat coupons to users
13
Through Apps
13. 7 ways to deliver the WeChat coupons to users
14
全场买满2000减
500现金券
俏江南 全单8折折
扣券
Hot wind 买就送
开年礼物一件
1670 – 4620 – 7110
恒基名人购物中心
全场买满2000元即可减
免500元
请在付款时出示此优惠券
Offline set iBeacon Shake WeChat Click to WeChat coupons page Coupon page detail
14. How WeChat coupon to be viral on social
• Standard WeChat coupon (普通优惠券) can be
sent to friends as a gift.
• Advanced WeChat coupon(朋友的券) can be found in
“Nearby” as a social story. It can be immediately
received once user clicks, and keeps on viral on users’
social network
15
15. It can be promoted through WeChat ads
• With the promotion ads, WeChat coupons can drive business to e-commerce and
also increase the followers of WeChat OA.
16
WeChat banner ads WeChat coupon page Get the coupons Follow WeChat OA page
17. Values of WeChat coupons
18
Drive O2O
Divert traffic to
e-commerce
ROI analysis
18. Induce online users to offline visitation
19
Show redemption code Confirm redemptionOffline redemption
19. Divert traffic to e-commerce
20
WeChat coupon redemption code For online purchase
20. Know your ROI via stores integration
• Binding your offline stores with WeChat OA in order to know the amount of
redemption of each store.
• It offers data support for better analysis your consumers preferences for further
promotions
21
WeChat back end for address
integration
22. Requirements
1. Setup:
• Must be a verified public account (service accounts and subscription accounts are
both fine)
2. Redemption:
23
Offline POS machine redeem Online/ WeChat redeem
23. Redeem by WeChat function:卡券商户助手 (Scan QR code)
24
Scan QR code Get notification Confirm redemption Complete
Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption
24. Redeem by WeChat function:卡券商户助手 (Type code)
25
Type redeem code Search for coupon detail Confirm redemption Complete
Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption
25. WeChat Payment redemption 快速买单
26
Click 快速买单 Search available stores Confirm purchase Complete
• Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption.
• WeChat OA payment function should be activated for redemption
26. Summary
• j
27
普通优惠券 Standard coupon 朋友的券 (Friend’s coupon)
Types
优惠券类型
Cash coupon (代金券) 、Discount coupon (折扣券)、
Gift coupon (礼品券)、Group coupon (团购)、General (优惠券)
Cash coupon (代金券) 、Gift coupon (礼品券)
Available
优惠券适用门店
Online and offline Only for offline stores
Customized setting
优惠券使用门槛
Conditions for coupon usage could be customized, such as time period/
minimum consumption
Cannot set any condition
Requirement of coupon
优惠券详情
Copy is required, visual is optional Customized visual and copy are required
Redeem code
(兑换code)
Support both customized redemption code and WeChat backend redemption
code
Only support WeChat backend redemption code
Coupon production
(制券方式)
Support both WeChat basic production and advanced development (e.g. h5)
Cash coupon support both WeChat basic production and advanced
development (e.g. h5)
Gift coupon only supports advanced development (e.g. h5)
Delivery channels
(投放方式)
- Online: including WeChat group blast coupon( 群发卡券)/ WeChat message
(嵌入多图文)/ Nearby (使用微信“附近”功能)
- Offline: including but not limited to QR code/ WeChat shake nearby (微信摇
周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)
- Offline: including but not limited to QR code/ WeChat shake nearby (微
信摇周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)
Redeem
(核销方式)
Support 4 ways of redemption
API redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、Web
redeem (网页核销)、WeChat Payment(快速买单功能)
Support 4 ways of redemption
API redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、
Web redeem (网页核销)、WeChat Payment(快速买单功能)