A step-by-step guide on how to use Mailman's Chinese social media management tool, KAWO. Learn how to post, edit, and analyze your content from FB, Twitter, and Instagram to Chinese social media.

1. Product Overview

2. Welcome!

3. KAWO is a social media management tool that
makes it easy to pull and repurpose your existing
content on Facebook, Twitter, and Instagram
onto Chinese social media.
© COPYRIGHT 2014 KAWO

4. Logging into your KAWO account takes you to
your central dashboard.
© COPYRIGHT 2014 KAWO

5. The statuses of posts
are labeled.
posts have been successfully published on
Chinese social media.
PUBLISHED
means a post is going viral, andHOT
posts have just been pulled into the platform.NEW
means you should check your post again for
sensitive words.
FLAGGED
© COPYRIGHT 2014 KAWO

6. If you have more
than 1 account,
click on your
brand name
to switch.
Switch easily
from one account
to the other.
© COPYRIGHT 2014 KAWO

7. To invite team members to manage the KAWO backend,
click the edit button.
Here you can edit your name, logo, social media accounts attached, and users who can edit.
© COPYRIGHT 2014 KAWO

8. Clicking “New Post”
lets you create a post
directly on KAWO.
• Edit in English or Chinese
• Upload an image or add an emoji
• Choose to post on Sina Weibo,
Tencent, or both
• Post now or schedule a time
© COPYRIGHT 2014 KAWO

9. To see how a published post
looks on Weibo, click the arrow
and “View on Sina Weibo” on
the dropdown menu.
A new window will open
with the post on Sina.
This tells you where a post was made -
directly from Sina or
via the KAWO platform
© COPYRIGHT 2014 KAWO

10. Hover your
mouse above a
post and click the
magnifying glass
to enlarge
an image.
The status of
each post is on
the upper right
hand corner.
indicates a
popular post.
HOT
© COPYRIGHT 2014 KAWO

11. Clicking “edit post” allows
you to edit the English or
Chinese of a post, as well
as the source of a post.
Posts can be edited or
deleted before
publication by clicking
the arrow.
© COPYRIGHT 2014 KAWO

12. Clicking “Analytics” shows you insights about
your engagement and followers over time.
© COPYRIGHT 2014 KAWO

13. Hover your
mouse above
the engagement
chart to see more
information on a
specific date.
© COPYRIGHT 2014 KAWO

14. Hover your mouse above the fan growth
chart to see more on your fan demographics.
© COPYRIGHT 2014 KAWO

15. Thanks
for watching!
For more information, please contact
karen@kawo.com