The company Temptations was started in 2014 by Iram and Ayesha who studied together. They underwent training under international chefs and started as a bakery focused on cakes, pizzas, burgers and drinks. It now has 7 partners. The manager Jazib Ali makes decisions due to limited information processing capabilities. The company seeks to attract customers through low prices, relaxing environment, and high quality products made with correct certifications. Culture is currently weak with values limited to top management. Motivation strategies include incentives for employees and promotions to attract children.