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PSST: Seamless Data Solutions

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This presentation was made on PSST's approach to building the company at Techfest Louisville 2017, hosted by the Technology Association of Louisville Kentucky.

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PSST: Seamless Data Solutions

  1. 1. Tracking Employee Healthcare: An IT Development Story at PSST Presented by Carl L. Williams, Sr. Chief Operations Officer PSST, LLC
  2. 2. 2012
  3. 3. 2012 “Avengers” “Top Grossing Movie” $623.2 Million
  4. 4. 2012 Michael Phelps “Most decorated Olympian in the world.”
  5. 5. 2012 “Curiosity” Lands on Mars after nine-month journey in space.
  6. 6. 2012 “World Series Champions” Over the Detroit Tigers 4 - 0
  7. 7. 2012?
  8. 8. Founded in 1990 Data Integration & Compliance Solutions
  9. 9. 2012
  10. 10. BusinessVerticals K12 2 Munis™ 150 CLIENTS 15 STATES 11 EMPLOYEES 2012
  11. 11. “Can you help us with the Affordable Care Act for employer compliance and reporting?” - K12 District “We’re on it!” - PSST 2012
  12. 12. Applicable Large Employers (ALEs) – Employers with 50+ Employees • Track employee hours (full- and part-time) • Make health insurance offers to all eligible employees • Keep records of waivers • Generate and distribute 1095 forms for all employees • File 1094 Forms with IRS • Retrieve ACA employee data - IRS audit • And more 2012
  13. 13. K12 Market A LOT!!
  14. 14. “Can you help us with the Affordable Care Act for employer compliance and reporting?” - Benefits Broker, TPA “We’re on it!” - PSST 2014
  15. 15. Commercial Market PLENTY!!
  16. 16. 2017 BusinessVerticals K12 30 + FMS, HRIS Payroll 700 CLIENTS 36 STATES 29 EMPLOYEES
  17. 17. ?
  18. 18. Affordable Care Act • Leverage an emerging market need by creating a solution for the market need • Move that solution quickly to the market • Manage the challenges that come with rapid growth and increasing competition
  19. 19. Our Approach • Vision to be the most comprehensive ACA solution in the market – Brand Positioning – Product Development – Client Service & Support – Commitment to Security – Go-To-Market Strategies – Innovations Center
  20. 20. Brand Strategy Positioning a new brand in a new market space vs. PSST brand.
  21. 21. Brand Strategy
  22. 22. Brand Strategy
  23. 23. Product Development
  24. 24. Product Development • Latest development technologies and techniques • Enhanced user experience • Training and professional development for PSST developers
  25. 25. Client Service & Support (AKA Client Success) • Experts on ACA rules & regulations as well as our solution software: • Insurance • HR • Legal professionals • Consultants and advocates
  26. 26. Client Service & Support (AKA Client Success) • Follow our successful in-place model for Client Success: • dedicated account manager for each client • live person answering the phone • call back within 24 hours
  27. 27. Client Service & Support (AKA Client Success) • Informational ACA webinars • Comprehensive product training • Quick and seamless installation
  28. 28. Commitment to Security SOC Compliance • Independent Audit conducted by Dean Dorton • Dedicated internal team • Process began in May 2015 • Team addressed 400 gaps • Completed April 2017
  29. 29. Go to Market Strategies • Engaged with Gartner, a leading research and advisory firm • Refined PSST Value story • Shaped messaging • Clear brand differentiation
  30. 30. Innovations Center • Process for getting new products to market quicker • Create avenue for professional development for staff • Bring new technologies to PSST solutions
  31. 31. Innovations Center • Move to AWS Cloud Environment – Flexible; can scale up and down as needed – Easy to maintain (no servers to patch) – Modern and secure infrastructure – Resilient with multiple geographic regions and availability zones – Pay for what you use (no CapEx) – Global leader
  32. 32. Innovations Center  APIs - Core API - .Net Core WebAPI running under AWS Lambda, behind AWS API Gateway, with Swagger.io for API documentation - ConnectStream API - .Net Core WebAPI running in load balanced, auto-scaling AWS Elastic Beanstalk environment - Employee Portal API - .Net Core WebAPI running in load balanced, auto-scaling AWS Elastic Beanstalk environment
  33. 33. Innovations Center • UIs (Employee Portal and ConnectStream) – AngularJS javascript framework – Bootstrap CSS framework – Stored in AWS S3 and pushed out to national edge locations via the AWS Cloudfront content delivery network
  34. 34. Innovations Center  Batch Processing - AWS Step Functions to manage batch processes - AWS Lambda functions written in .Net Core to do the work - AWS SQS to provide decoupled queue of work to be processed  Data Storage - AWS DynamoDB for document-based data objects - SQL Server in AWS RDS for relation data storage - AWS S3 for file-based storage  Logging - AWS Cloudwatch for centralized logging
  35. 35. Then Now
  36. 36. Trends and Take-Aways • User expectations are evolving rapidly and expectations for ease and intuitive design are much higher today than they were five or even two years ago; and • Positive user experience leads to greater product satisfaction, which leads to longer and expanded client relationships.
  37. 37. In Conclusion • Based on our experience at PSST, I am confident if you adopt “I am not the user” as your new development mantra and seek professional input into the user experience, the results will be: –More user-friendly products for your clients –Enduring and expanded client relationships.

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