Marketing „Artifact‟Bryan MooneyResearch for Music Industry StudiesOctober 14, 2011
Sound Recording Pre- ReleaseRecord EPPromote on: Crescent City Radio Blogs, Newspapers, Magazine Websites Facebook Myspace
Sound Recording Post- ReleaseEP will be downloadable on: Bandcamp Vibedeck Itunes, Spotify, Napster, etc. through a digital aggregator like CDBaby
Sound Recording- StreamingThe EP will be able to be streamed onthe artist’s: Myspace Purevolume Soundcloud (Soundcloud )
Live Show PromotionBand T-shirtsBand StickersCrescent City RadioBlogsLocal newspapers/magazines
CDBaby on Live Show Promotion “If you scheduled a releaseparty, plug it again by contacting anylocal media and telling them you‟lladd them to your guest list” (qtd.CdBaby). (CDBaby)
Live Show Promotion Cont.Marketing EUFliers: Forum Danna Center Residential Halls Under dorm room doors
WebsitesOfficial artist WordpressFacebookMyspaceSoundcloudPurevolumeVibedeck (Facebook HomeBandcamp Page)
Music VideoReleased before the EP and live showas promotionThe video will be available on: Youtube Vimeo The artist’s websites (see slide 8)
MerchandiseTo be sold at Live Show: Physical copies of the EP Vouchers to download EP on Bandcamp T-Shirts Band stickers (additionally used as promotion) Autographed photographs
Possible Merchandise WithEstimated Quantity & Price Product: Quantity: Price ($): Physical EP 30 5 EP Voucher for 200 3 Digital Download T-Shirt 30 15 Stickers 200 3 for $1 or 1 for $.50Small Autographed 15 4 PhotographLarge Autographed 15 10 Photograph
CDBaby on Selling Merch at Live Shows“Don’t be stubborn with price. Ifyou‟re charging $10 for a disc and a fanonly has $8, don‟t let that comebetween you and the sale. The $2 youlose that night will come back to youwhen that fan tells their friends aboutyour music and how generous you werefor budging on the price when theirwallet was light”(qtd. CdBaby).
Bibliography“Album Release Countdown: 1 Month Until Release.” The DIY Musician. CDBaby. 21 January 2010. Web. 17 October 2011.“CDBaby.” CDBaby. N.p., n.d. Web. 18 Oct. 2011. <http://www.cdbaby.com>.“CDBaby Tip: Selling More Merch At Your Shows” The DIY Musician. CdBaby. 21 January 2010. Web. 18October 2011.Facebook Home Page. Facebook. N.P., 2011. Web. 18Oct. 2011. <http://www.facebook.com>.“Soundcloud.” Soundcloud. N.p., 2011. Web. 18 Oct.2011. <http://www.soundcloud.com>.
Bryan MooneyGroup 3 Production Company, MIS Loyola University, New Orleans email@example.com (301) 300-4243