The Rihanna website homepage uses a slideshow to promote her new album, tour, and merchandise. The slides automatically change between photos of Rihanna and advertisements. This is designed to excite fans and drive them to purchase tickets or items. The color scheme matches her album, using black, white, and her red hair as a theme. The navigation menu at top allows fans to access news, live shows, music, videos, press, and shop sections to stay updated on Rihanna's career and purchases her products. The constantly changing images on the homepage mimic Rihanna's unpredictable style and keep fans engaged with new information.

1. ANALYSING RIHANNA WEBSITE

2. WHAT THE VIEWER FIRST SEE’S
-Before you enter the sight there are a few slides that appear that would
interest her fans:
1. Date that her new album comes out and a countdown to get the fans
excited
2. Rihanna Merchandise for her new album/song
3. Advertisement for her 7 countries 7 days 7 shows tour that her fans would
be interested in going to see. You can click on the image and it takes you to
a link where you can buy tickets.
So everything a viewer would see at the beginning would be put there on purpose
to get the fans excited and want to continue to the rest of the site.
The display is a simple white background with the slideshow of information on
the left and a picture of Rihanna with words written on top of her in large on the
right which highlights that she is the artist.

3. WHAT THE VIEWER FIRST SEE’S

4. HOW COMPARABLE THE CD IS TO
THE WEBSITE
In comparison to the CD the colour scheme is mostly the same and they stick
to black and white contrasting colours.
The Rated R letter shape that was used in the album is
used on the website too which shows repetition so that
when her fans see this symbol they straight away know
that it links to Rihanna's album.
Additionally in most of the pictures that the website
shows of Rihanna she is mostly dressed In black and white so there is a theme
for the whole album. This Theme also brings out her red hair which could
highlight that there is not only darkness in this album.

5. WHAT THE WEBPAGE INCLUDES
• Now: Site news, Facebook, Twitter
• Live: Shows all her recent shows coming up with a link to where you can buy
tickets and it shows live news of what Rihanna has been up to.
• Music: Discography- which shows all her albums and singles and Lyrics where
it shows every single song she has brought out and the official lyrics for them
• See: You can look a music videos, behind the scenes, and photo galleries.
• Press: Shows important red carpet events and recent magazine covers that
Rihanna has appeared on.
• Me: Is a biography which explains Rihanna’s musical career from 2005 till now.
• Shop: Where everyone can buy Rihanna merchandise.

6. ONCE YOU HAVE ENTERED THE
SITE.
You see the ‘R’ logo on the side with the menu at the top ad then a slide show of
pictures of Rihanna in different clothing and places which all have a certain
theme. The pictures automatically change and then have a few images on top of
them with a title underneath showing different advertisements of places Rihanna
has been or tour dates and you can hover over the image and it pops up and if you
want to see more you click on it.
It is a really clever website with lots of movement. It is not simple and boring
which is good because Rihanna is not simple and boring so it would show a wrong
impression.
How different slides keep popping up and there is lots to do symbolises Rihanna
and how she is very busy and crazy and always changing her hair like how the
images keep changing with different things popping up, you do not know what to
expect from Rihanna.

7. ONCE YOU GET ON THE WEBSITE NEW IMAGES KEEP CHANGING
AUTOMATICALLY AND YOU CAN HOVER OVER DIFFERENT INFORMATION
THAT IS RECENT AND DISPLAYED