1. DESIGN IDEA 1:

2. COVER:
NAME OF ARTISTTop left- first thing the audience
reads
The will.i.am official font allows
the audience to familiarise
themselves with the artist
ALBUM TITLEEyes are naturally drawn to
the bold, large font
PARENTAL ADVISORYWarns of explicit content
STICKERGives information on content
ROSE DESIGN WITH CONFETTIThe rose is a representation of love, however the confetti
foreshadows the dangers featured in the music video

3. SPINE AND BACK:
TEXTSimple and
bold to
catch the
eye
LOGOAudience familiarise themselves with the artist
SOURCE CODEFor accessibility
Offers both versions of the song
RECORD LABELSInterscope
Will.I.Am official
Advertises the company and
further artists the may support
BARCODE
Offers online access via the official website and twitterAdvertises the artist on further platforms
COPYRIGHT INFORMATIONEmphasises the authenticity of the album

4. OUTSIDE PANE ONE:
LEAD SINGERFocus on artist
LIPSTICK PRINT DESIGNFeatures throughout the digipak
for voyeuristic purposes
COLOURSBlack and red is used
as a reflection of the
old era and the
dangers of the song
WINKHints at the playfulness of the album
TRIANGLE DESIGNFeatures in many contemporary
music videos and album
covers, particularly Will.I.Am’s own
work
THEMESDesign hints at the old
theme with a modern twist

5. INSIDE PANE ONE:
Inside panes give an
alternative look to the
digipak
Spilt glass as seen in the
music videoAdvertises the video
through the digpak
Lyric page

6. INSIDE PANE TWO:
Dead boyTaken from the
music video
Thanks and creditsProducers
Fans
Video shoot cast and
cameramen
SCANBehind the scenes at the
photoshoot and deleted
scenes
Offers the audience an
incentive to buy a hard copy
rather than download at a
cheaper price

7. INSIDE PANE THREE:
Disk impressionTo hold the CD
Confetti designTaken from the
music video

8. DESIGN IDEA 2:

9. COVER:
Will.I.Am logo
Gatsby theme design
Bold, large font
Will.I.Am official font
Offers exclusive contentMarketing tool gives the buyer an
incentive to purchase the hard
copy

10. SPINE AND BACK:
2 song versions
COLOURSBlack and gold colour theme
Gun sillouettes
Website and twitter
Centered title
RECORD LABELS
SCANFor free Gatsby
soundtrack
download
COPYRIGHT INFORMATION

11. INSIDE PANE:
Musical instrument design
Symmetrical gun design
Comical ‘bang’

12. INSIDE PANE TWO:
Sillouette of artist
1920s sillouette design
Digipak will come with an additional lyric booklet including photographs and thanks and
dedications pages and a free poster