As a team of 3 designers, we were tasked by BRIC’s marketing team to create a website redesign that would engage their diverse user base and showcase their vast content.

1. 1
BRIC WEBSITE REDESIGN
Presentation
February 18TH 2015
VIVEK BALIGA, SYLVIA ROYALL, MELANIE WIDER

2. 2
RESEARCH
SURVEY
COMPETITIVE &
COMPARATIVE
ANALYSIS
BRIC WEB
ANALYSIS
USER
INTERVIEWS
STAKEHOLDERS
INTERVIEWS
TECHNICAL
RESEARCH
PERSONAS
USER
FLOWS
PROTOTYPE
USER TESTING
ITERATIONS
WIREFRAMES
SITE MAP
MINIMUM
VIABLE
PRODUCT
FEATURE
PRIORITIZATION
DESIGN VALIDATE FINAL
DESIGN
OUR PROCESS

3. 3
PROBLEM
Current website structure represents
BRIC as three separate silos, and does
not allow BRIC to effectively share
its multidisciplinary offerings to the
community at large.

4. 4
RESEARCH
BRIC WEBSITE ANALYSIS
1.
2.
3.
4.
5.
Heuristics of the site
Additional principles
Findable -- NO
Learnable -- YES
Please keep in mind that these principles are applied to the site through the lens of our perception of the various users intended for
the site. Admittedly, the evaluation is done through the harshest lens possible—meaning we viewed all of the criteria as a user would
knowing we have the ability as a user to go elsewhere. Understanding the user can and will go elsewhere to retrieve the information is
imperative to improving the site for the user.
Accessible -- YES
Clear -- NO
Communicative -- NO
Useful -- NO
Credible -- YES
Controllable -- NO
Valuable -- Maybe
Delightful -- NO
3.
3.
4.
1.
5.
1.

5. 5
RESEARCH
COMPETITIVE ANALYSIS

6. 6
1700 PX
1850 PX
Page
Fold
KEYS
4800 PX
13800 PX
FEATURED CONTENT
CALENDAR
BRANDING
ORIGINAL CONTENT
ACCOUNT
SOCIAL MEDIA
SEARCH
GLOBAL NAV
FOOTER
SECONDARY NAV
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
Highlight original content
More visuals and better descriptions for calendar
Website length allows for more content
Prominent and powerful search
Sticky naviguation

7. 7
RESEARCH
WHO BRIC SERVES
The Local Community
Artists
Curators
Non-Profits
Youth
FamilIies
Media Producers
Educators
Concert Goers

8. 8
RESEARCH
PERSONAS
PAIN POINTS
GOALS
HOW WE CAN
SERVE
AGE: 35 YEARS OLD
LOCATION: CROWN HEIGHTS, BROOKYLN
OCCUPATION: SOCIAL WORKER/COMMUNITY
PRODUCTER
BRIC MEMBER: YES, FOR 3 MONTHS
TECH EMPATHY: DOESN’T OWN A COMPUTER
USES BRIC & LIBRARY COMPUTERS
INTERESTS: LOCAL TV SHOWS, NON-PROFITS, CLASSES,
FAMILY FRIENDLY EVENTS
AGE: 55 YEARS OLD
LOCATION: FORT GREEN, BROOKYLN
OCCUPATION: ART EDUCATOR
BRIC MEMBER: NO
TECH EMPATHY: iPAD, iPHONE, LAPTOP
INTERESTS: EXHIBITIONS, CLASSES, CONCERTS
AGE: 22 YEARS OLD
LOCATION: LOWER EAST SIDE, MANHATTAN
OCCUPATION: STUDENT AT NYU
BRIC MEMBER: NO
TECH EMPATHY: iPAD, iPHONE, LAPTOP
INTERESTS: EXHIBITIONS, CONCERTS,
VOLUNTERING
ANGELA | MOTHER OF 2 & COMMUNITY ACTIVIST DAVE | LIFE LONG ARTIST & LEARNERBRITTANY | CONCERT GOER
“BRIC is a creative safe haven for people to be artistic.” “BRIC is almost like your local Y.”“I just love the concerts that Celebrate
Brooklyn puts on.”
• Difficult to find forms to take out equipment
• Can’t remember where to find classes
• Dislikes looking at content heavy sites on her phone
• Unable to see her show after it airs
• Difficult to direct viewers to find her show online
• Find the current vernacular unclear
• Too many clicks to get to what he is interested in
• Hard to find the most relevant information about
classes (certified/location/time/date/soldout)
• Search engine is not precise
• Sometimes misses out on big name concerts
• Has difficulty noticing when concerts sell out
• Has difficulty buying tickets
• Attend the best concerts
• Tweet great pictures from the event
• Make new friends
• Impress her friends with great event finds.
• Greater call to action to join newsletter to stay
updated on important events
• Greater prominence of events that will likely sell out
• Enable share buttons with greater prominence
• Very interested in continuing education
• As a freelance artist, always looking for artist
residency program/grants
• Want opportunities to work with kids
• Make residency programs for artists more prominent
• Clarify the various sections and highlight them
on the homepage
• Feature the educational programs/partnership
with local schools
• Register for media classes
• Find events that are appropriate for her children
• Learn how to edit video content
• Get inspiration from other creative people
• Make class listings & forms easier to find
• Enable her to promote and share her show online
• Make it easier for her to find kid-friendly events
• Enable her to navigate the BRIC site to discover
content from fellow artists and community producers

9. 9
RESEARCH
MINIMUM VIABLE PRODUCT
BRIC USERS
• Cross-Market BRIC 3 audiences
• Reflect diversity
• Emphasis on community outreach
• Bring the voices of the community
• Make BRIC a destination both online and
offline
• Make educational offerings more
prominent
• Easy access to class listings
• Ability to discover by interest
• Understanding the breadth of BRIC’s
offerings
• Quick access to video content
• More streamlined information
• Better hierarchy of naviguation and information
• Feature all disciplines equally
• Make content search customizable and interactive

10. 10
0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
Low Effort
High Priority
High Effort
High Priority
Low Effort
High Priority
High Effort
Low Priority
More Visible Social Media IntegrationA
Visual Calendar Accessible from HomepageB
Highlight Education and ClassesC
Better Search FunctionalityD
Centralized Ticket Purchasing ✻E
Improve Ticket Purchasing Call to ActionF
Better Suggestions Feature / “You Might Also Like" ✻G
Better Categorization and Filter for Events and ClassesH
More Flexible Visual TemplateI
Easier/Simplified NavigationJ
Interactivity for Desktop and TabletK
Website Log-In Available for Members ✻M
Dynamic Media / TV Program Guide That Links to Videos ✻N
L Sub-Brand Social Media Distinction
Make Celebrate Brooklyn More VisibleO
Build Microsites for Specialized Content ✻P
Option to Translate Site Content ✻Q
More prominent Share ButtonsR
Highlight Call to Action for SupportS
More Easily accessible Pre-recorded Content ✻T
Clearer Newsletter Signup Call to ActionU
✻ Additional technical research needed
0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
ffort
iority
High Effort
High Priority
ffort
iority
High Effort
Low Priority
ble Social Media Integration
lendar accessible from Homepage
Education and Classes
arch Functionality
Better Categorization and Filter for Events and ClassesH
More Flexible Visual TemplateI
Easier/Simplified NavigationJ
Interactivity for desktop and tabletK
Celebrate Brooklyn MoreO
Build Microsites for specP
Translate text on site ✻Q
More prominent Share BuR
0 10
10
0
A / U C / H / J D
EF
G
I
K
L
M
N
O / R
P / Q
S
T
High Priority
Low Effort High Effort
Low Priority
B
Low Effort
High Priority
High Effort
High Priority
Low Effort
High Priority
High Effort
Low Priority
More Visible Social Media IntegrationA
Visual Calendar Accessible from HomepageB
Highlight Education and ClassesC
Better Search FunctionalityD
Centralized Ticket Purchasing ✻E
Improve Ticket Purchasing Call to ActionF
Better Categorization and Filter for Events and ClassesH
More Flexible Visual TemplateI
Easier/Simplified NavigationJ
Interactivity for Desktop and TabletK
Website Log-In Available for Members ✻M
L Sub-Brand Social Media Distinction
Make Celebrate Brooklyn More VisibleO
Build Microsites for Specialized Content ✻P
Option to Translate Site Content ✻Q
More prominent Share ButtonsR
Highlight Call to Action for SupportS
More Easily accessible Pre-recorded ContentT
RESEARCH
FEATURE PRIORITIZATION

11. 11
RESEARCH
EXISTING SITE NAVIGATION
Twitter icon
Calendar
All Events
Contemporary Art
Performing Arts
Community Media
Page
Page
Pages
Contemporary Art
Exhibitions
2014 BRIC Gala
Artist Registry
Artist Opportunities
Education
Performance Art
Spring Season
Artist in Residence
Multidisciplinary
Programs
Celebrate Brooklyn
Community Media
Watch BK Public
Network
Media Education
BK Free Speech TV
BK Indie Media
Media Center
Services
Hover / Drop Down Hover / Drop Down Hover / Drop Down
Contemporary Art Performance Art Community Media
Spring Season
Watch BK Public
Network
Exhibitions
2014 BRIC Gala
Artist Registry
Youth Education
Artist Opportunities
Page
Page
Pages
Media Education
BK Free Speech TV
BK Indie Media
BK Bulletin Board
BRIC House
Archives
Multidisciplinary
Programs
Artist in Residence
Celebrate Brooklyn
Page
Page
Pages
Page
Page
Pages
Media Share
Program
Main Navigation
Home
About BRIC
Internships
Our History
BRIC House
Staff
Page
Page
Pages
Board & Advisory
Councils
Jobs & Internships
Press
Contact Us
Special Events
Corporate
Sponsorship
Supporters
Membership
Support BRIC
Volunteer
Page
Page
Pages
Blog About BRICSpring Season BRIC House Support BRIC
Secondary Navigation
Performing Arts Community MediaContemporary Art Social MediaSupport BRIC Connect
Exhibitions
Artist Registry
Education
Artist
Opportunities
Celebrate
Brooklyn
BRIClab Artist
Residencies
Multidisciplinary
Programs
Performing Arts
Residencies
Facebook
Twitter
YouTube
RSS Feed
BK Public
Network
BK Free Speech
TV
BK Indie Media
Media Education
Donate
Membership
Sponsorship
Events
Join Email List
Press Inquiries
About BRIC
Footer Navigation
Global Nav Page Specific Page Nav
Duplicate Nav
LEGEND
Social Media Search BRIC
RSS icon
Facebook icon
Envelope icon
Search Calendar
Links to External
Site
In Concert Media Share BRIC Membership
This is YOUR
Brooklyn
Mapping Brooklyn B Free Awards
External Sites
BK Creative Arts Lab,
BRIC Youth Media Fest, etc.

12. 12
About Us
Our Mission
Our History
Our Disciplines
Our Staff
Board & Advisory
Councils
Click / Drop Down
About Us
About Us
Sections
Page Jumps
Global Nav Individual Page Specific Page Nav
LEGEND
Links to External
Site
Page Content
Header & Footer
Nav
Main Navigation
Our Programs
Artists & Curators
Non-Profits
Youth
Media Education
Educators
Community Outreach
Celebrate Brooklyn
Page
Page
Program Pages
Our Programs
Click / Drop Down
Page Jumps
Visit Us
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Hours
Location
Visit Us
Visit Us
Sections
Click / Drop Down
Join Our
Newsletter
Search
Secondary Navigation
TV & Video ClassesAbout Us Visit UsEvents Our Programs
Our Mission
Our History
Our Disciplines
Our Staff
BK Public TV
Network
Vimeo Channels
YouTube Channels
BRIC House
Hungry Ghost
Cafe
Art Gallery
Space Rentals
Artists & Curators
Non-Profits
Youth
Footer Navigation
Board & Advisory
Councils
Hours
Media Education
Educators
Community
Outreach
Celebrate
BrooklynJoin Our
Newsletter
Social Media
Icons
Facebook
YouTube
Twitter
RSS
Flickr
Instagram
Press
Support
FAQs
Jobs & internships
Forms
Blog
Home
Flexible
Customizable
Content
Photo
Video
Text
Events Calendar
Widget
TV & Video
Brooklyn Public TV
Network
Vimeo Channels
YouTube Channels
Click / Drop Down
TV & Video
TV Program
Schedule
BK Indie Media
BK Free Speech TV
BK Bulletin Board
YouTube Channels
Vimeo Channels
Classes
Classes
Filters
Search Classes
Page
Page
Class Pages
Events
Events
Filters
Search Events
Page
Page
Events Pages
RESEARCH
PROPOSED NAVIGATION

13. 13
DESIGN

14. 14
DESIGN
DESIGN STUDIO: EARLY SKETCHES

15. 15
CLICK TO
SEE PROTOTYPE

16. 16
VALIDATE

17. 17
VALIDATE
ITERATIONS 1 & 2
HOMEPAGE 1 HOMEPAGE 2
1.
1.
2.
3.
4.
5.
6.
7.
2.
3.
4.
5.
Not enough space in the top
nav to tap icons and sec.
Indicate dropdown menu
Button does not stand out
Calendar is too small + add
popup window for selected
Clarify newsletter call out
When playing video, user wants
to remain on page
Strategically add colors
6.
7.

18. 18
OUR
BRIC
100%4 : 2 1 P M
bricartsmedia.org
WHAT ARE YOU LOOKING FOR TODAY?PPORT | CONTACT US
OUT US WATCH CLASSES CALENDAR PROGRAMS
OUR
VISIT US
PRODUCTION
ere.
nch twee chia pug Helvetica Brooklyn selvage literally pop-
itan. Four dollar toast occupy Austin, cronut four loko
ings PBR&B, McSweeney's brunch twee chia pug Helvetica
swag flexitarian migas retro seitan. Four dollar toast occupy
UP
UP
nch twee chia pug Helvetica Brooklyn selvage literally pop-up.
Four dollar toast occupy Austin, cronut four loko readymade
nch twee chia pug Helvetica Brooklyn selvage literally pop-up.
Four dollar toast occupy Austin, cronut four loko readymade
nch twee chia pug Helvetica Brooklyn selvage literally pop-up.
Four dollar toast occupy Austin, cronut four loko readymade
nch twee chia pug Helvetica Brooklyn selvage literally pop-up.
Four dollar toast occupy Austin, cronut four loko readymade
ou will receive the tools to start your
cer. If you are an existing producer, you
our other certification classes.
CLASSES
CERTIFICATION CLASSES
FREE CLASSES
CLASSES FOR NON-PROFITS
ALL CLASSES
CALENDAR
FOLLOW US
OUR PROGRAMS
ARTIST & CURATOR PROGRAMS
NON-PROFITS PROGRAMS
YOUTH PROGRAMS
MEDIA TRAINING PROGRAMS
EDUCATOR PROGRAMS
COMMUNITY OUTREACH PROGRAMS
VISIT US
THE BRIC HOUSE
HUNGRY GHOST CAFE
ART GALLERY
SPACE RENTALS
VISITING HOURS
LOCATION
JOINKEEP IN TOUCH ENTER YOUR EMAIL ADDRESS HERE
FEBRUARY 22
FEBRUARY 21 -
Regular
BRIC Members
Classroom 1
10 am - 3 pm
$20
FREE
Not yet a member?
JOIN BRIC
Location
BRIC House
647 Fulton St, Brooklyn, NY
REGISTER
ALL CLASSES CERTIFICATION
CLASSES
CLASSES FOR
NON-PROFITS
FREE CLASSES
CLASSES
BRIC MEDIA EDUCATION
Kitsch meggings PBR&B, McSweeney's brunch twee chia pug Helvetica Brooklyn selvage
literally pop-up. Actually swag flexitarian migas retro seitan. Four dollar toast occupy
Austin, cronut four loko readymade health goth hella Vice dreamcatcher tattooed try-
hard ethical Banksy gentrify. Before they sold out iPhone meditation, lo-fi small batch
drinking vinegar Bushwick literally. Gastropub ugh organic next level literally, tofu pour-
over tote bag selfies Kickstarter meh pop-up iPhone Williamsburg chia. Photo booth
fashion axe Brooklyn, literally kogi DIY deep v disrupt. Forage bitters food truck
biodiesel shabby chic. Learn More
SIGN UP
Mini-Studio Production
BRIC House
647 Fulton St, Brooklyn NY
February
21 -
February
22 CERTIFICATION COURSE
SIGN UP
Mini-Studio Production
BRIC House
647 Fulton St, Brooklyn NY
February
28-
March
1 CERTIFICATION COURSE
SIGN UP
DSLR Programming
BRIC House
647 Fulton St, Brooklyn NY
February
28-
March
1
DSLR Programming
BRIC House
647 Fulton St, Brooklyn NY
February
21 -
February
22 SOLD OUT
JOIN OUR
NEWSLETTER
JOIN
BRIC
100%4 : 2 1 P MiPad
bricartsmedia.org
WHAT ARE YOU LOOKING FOR TODAY?DONATE NOW | SIGN UP | BLOG | SUPPORT | CONTACT US
ABOUT US WATCH CLASSES CALENDAR PROGRAMS
OUR
VISIT US
ABOUT US
OUR MISSION
OUR HISTORY
OUR DISCIPLINES
OUR DISCIPLINES
OUR STAFF
BOARD & ADVISORY COUNCIL
WATCH
BROOKLYN PUBLIC TV NETWORK
VIMEO CHANNELS
YOUTUBE CHANNELS
CLASSES
CERTIFICATION CLASSES
FREE CLASSES
CLASSES FOR NON-PROFITS
ALL CLASSES
CALENDAR
FOLLOW US
OUR PROGRAMS
ARTIST & CURATOR PROGRAMS
NON-PROFITS PROGRAMS
YOUTH PROGRAMS
MEDIA TRAINING PROGRAMS
EDUCATOR PROGRAMS
COMMUNITY OUTREACH PROGRAMS
VISIT US
THE BRIC HOUSE
HUNGRY GHOST CAFE
ART GALLERY
SPACE RENTALS
VISITING HOURS
LOCATION
JOINKEEP IN TOUCH ENTER YOUR EMAIL ADDRESS HERE
1.
2.
3.
4.
CLASSES PAGE 1 CLASSES PAGE 2
VALIDATE
ITERATIONS 1 & 2
Remove the class tab bar
Better call to action for the
newsletter
Add visuals to demonstrate
class content
Add class description
Better call out for filter
option
Filter option drop down too
low (user did not see their
selection before the fold)
1.
2.
3.
4.
5.
5.
6.
6.

19. 19
EVENT PAGE 1 EVENT PAGE 2
VALIDATE
ITERATIONS 1 & 2
Move search bar up
Change to reset filters and
reposition accordingly
Separate events and classes
Add more description
Remove “free” button
Call out filters feature
Drop-down filters
1.
1.
1.
2.
2.
3.
3.
4.
4.
5.
6.
7.
7.
6.
5.

20. 20
FINAL DESIGN

21. 21
Twitter icon
Calendar
All Events
Contemporary Art
Performing Arts
Community Media
Page
Page
Pages
Contemporary Art
Exhibitions
2014 BRIC Gala
Artist Registry
Artist Opportunities
Education
Performance Art
Spring Season
Artist in Residence
Multidisciplinary
Programs
Celebrate Brooklyn
Community Media
Watch BK Public
Network
Media Education
BK Free Speech TV
BK Indie Media
Media Center
Services
Hover / Drop Down Hover / Drop Down Hover / Drop Down
Contemporary Art Performance Art Community Media
Spring Season
Watch BK Public
Network
Exhibitions
2014 BRIC Gala
Artist Registry
Youth Education
Artist Opportunities
Page
Page
Pages
Media Education
BK Free Speech TV
BK Indie Media
BK Bulletin Board
BRIC House
Archives
Multidisciplinary
Programs
Artist in Residence
Celebrate Brooklyn
Page
Page
Pages
Page
Page
Pages
Media Share
Program
Main Navigation
Home
About BRIC
Internships
Our History
BRIC House
Staff
Page
Page
Pages
Board & Advisory
Councils
Jobs & Internships
Press
Contact Us
Special Events
Corporate
Sponsorship
Supporters
Membership
Support BRIC
Volunteer
Page
Page
Pages
Blog About BRICSpring Season BRIC House Support BRIC
Secondary Navigation
Performing Arts Community MediaContemporary Art Social MediaSupport BRIC Connect
Exhibitions
Artist Registry
Education
Artist
Opportunities
Celebrate
Brooklyn
BRIClab Artist
Residencies
Multidisciplinary
Programs
Performing Arts
Residencies
Facebook
Twitter
YouTube
RSS Feed
BK Public
Network
BK Free Speech
TV
BK Indie Media
Media Education
Donate
Membership
Sponsorship
Events
Join Email List
Press Inquiries
About BRIC
Footer Navigation
Global Nav Page Specific Page Nav
Duplicate Nav
LEGEND
Social Media Search BRIC
RSS icon
Facebook icon
Envelope icon
Search Calendar
Links to External
Site
In Concert Media Share BRIC Membership
This is YOUR
Brooklyn
Mapping Brooklyn B Free Awards
External Sites
BK Creative Arts Lab,
BRIC Youth Media Fest, etc.
FINAL DESIGN
EXISTING SITE NAVIGATION

22. 22
FINAL DESIGN
PROPOSED NAVIGATION
About Us
Our Mission
Our History
Our Disciplines
Our Staff
Board & Advisory
Councils
Click / Drop Down
About Us
About Us
Sections
Page Jumps
Global Nav Individual Page Specific Page Nav
LEGEND
Links to External
Site
Page Content
Header & Footer
Nav
Main Navigation
Our Programs
Artists & Curators
Non-Profits
Youth
Media Education
Educators
Community Outreach
Celebrate Brooklyn
Page
Page
Program Pages
Our Programs
Click / Drop Down
Page Jumps
Visit Us
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Hours
Location
Visit Us
Visit Us
Sections
Click / Drop Down
Join Our
Newsletter
Search
Secondary Navigation
TV & Video ClassesAbout Us Visit UsEvents Our Programs
Our Mission
Our History
Our Disciplines
Our Staff
BK Public TV
Network
Vimeo Channels
YouTube Channels
BRIC House
Hungry Ghost
Cafe
Art Gallery
Space Rentals
Artists & Curators
Non-Profits
Youth
Footer Navigation
Board & Advisory
Councils
Hours
Media Education
Educators
Community
Outreach
Celebrate
BrooklynJoin Our
Newsletter
Social Media
Icons
Facebook
YouTube
Twitter
RSS
Flickr
Instagram
Press
Support
FAQs
Jobs & internships
Forms
Blog
Home
Flexible
Customizable
Content
Photo
Video
Text
Events Calendar
Widget
TV & Video
Brooklyn Public TV
Network
Vimeo Channels
YouTube Channels
Click / Drop Down
TV & Video
TV Program
Schedule
BK Indie Media
BK Free Speech TV
BK Bulletin Board
YouTube Channels
Vimeo Channels
Classes
Classes
Filters
Search Classes
Page
Page
Class Pages
Events
Events
Filters
Search Events
Page
Page
Events Pages

23. 23
FINAL DESIGN
SUGGESTED INFORMATION
ARCHITECTURE
ABOUT US
Our Mission
Our History
Our Disciplines
Contemporary Art
Performing Art
Community Media
Our Staff
Board & Advisory Councils
EVENTS
CLASSES
TV & VIDEO
Brooklyn Public TV Network
TV Program Schedule
Brooklyn Independent Media
Brooklyn Free Speech TV
Brooklyn Bulletin Board
Vimeo Channels
YouTube Channels
VISIT US
BRIC House
Hungry Ghost Cafe
Art Gallery
Space Rentals
Hours
Location
OUR PROGRAMS
Artist & Curator Programs
Exhibitions
Contemporary Artist Registry
Artist Residencies
Media Arts Fellowship
Emerging Curator Fellowship
Non-Profits Programs
Brooklyn Bulletin Board
Media Share
Youth Programs
Student Showcases & Youth Media Festival
BRIC House School Tours & Family Activities
Brooklyn Creative Arts Lab Summer Camp
Internship Program
Media Education Programs
Become a Community Producer
Resources for Community Producers
Community Producer Registry
Community Media Center
Media Arts Fellowship
Educator Programs
In-School Residencies
After School Residencies
Teacher Professional Development
Community Outreach Programs
Celebrate Brooklyn

24. 24
FINAL DESIGN
HOMEPAGE ANNOTATIONS
Simplified primary navigation/drop-downs
Newsletter button
Featured content highlighted for all disciplines
Unobstructed view of carousel images
Watch videos without leaving home page
Easy access to forms and FAQs
Recognizable social media icons
Reiteration of primary navigation
Highlight BRIC’s mission
Interactive calendar
Call to action to donate
1.
1.
2.
2.
3.
3.
4.
4.
8.
9.
10.
11.
10.
11.
9.
5.
5.
7.7.
6.
6.

25. 25
FINAL DESIGN
CLASSES PAGES ANNOTATIONS
CLASSES PAGE CLASSES PAGE DETAIL
Call out BRIC membership benefits and call
to action to become a member
More prominent sharing options
Feature location
Call out upcoming sessions
1.
1.
2.2.
3.
3.
4.4.

26. 26
FINAL DESIGN
EVENTS PAGES ANNOTATION
EVENTS PAGE EVENTS PAGE DETAIL

27. 27
FINAL DESIGN
• Increase number of pages visited
• Increase time on site
• Reduce bounce rates
• Increase class sign up/ticket purchase
• Increase email conversions
• Increase social sharing
• Increase number of likes/retweets
• Increase artist registry signups
KPIs

28. Further research technical requirements of proposed solutions
Full site content audit and establish guidelines
Mockup full site (iPad, desktop)
Explore mobile options
Continue usability testing
Make editing the website easier for stakeholders
Improve and integrate CMS systems (ticketing, log in)
Consider microsites for special programs and events
Integrate all external sites
Archive older content
Translate option for full site
Dynamic TV program guide
NEXT STEPS