With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. Learn what it takes (which isn’t much) to have your website redesigned in six, simple steps. Your customers search online for products and services before making any purchases, therefore it’s vital that your website has an established online presence. This slideshare covers the ease and importance of the process surrounding website redesign. If you would like to learn more about the six step process, check out our ebook, http://engage.synecoretech.com/website-redesign-in-six-simple-steps

1. In Six Simple Steps
WEBSITE REDESIGN
http://engage.synecoretech.com/website-redesign-in-six-simple-steps

3. Set Your Goals
Why do you want a redesign and what are
you hoping to achieve with a new site?
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4. Every redesign starts with a vision and an attempt to solve a problem.
It’s important to be clear about why you’re doing the redesign,
and to tie that motivation to measurable results. Examples of good,
quantifiable goals include decreasing bounce rate, increasing
traffic/visits, and increasing number of qualified leads.
Content and Images

5. The best way to determine the direction you’d like to proceed with your own
website redesign is to research what others are doing within your industry. Consider the
things your competitors are doing well, and try to understand why they are working for them.
Research

6. Map Out Your Needs
Creating a detailed site map allows you to see exactly
how a user might navigate through your website.
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7. Being specific about your desired website functionality
from the beginning is a key part of the planning phase.
Developing a clearly laid out site map and outlining detailed content and
design specifications can greatly reduce the likelihood of mid-project hiccups.
Map Out Your Needs

8. Content
Your brand messaging and value should be
written so visitors can immediately understand
who you are and what you do.
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9. Since you already have a website, you have the advantage
of being able to use your existing content as a jumping-off point.
Take the opportunity to improve and update it to reflect your newly defined goals.

10. SEOSEO
If you want to succeed in the world of organic search, you need to first write
website content that addresses the wants and needs of your target audience.
Search Engine Optimization

11. Viewers are 85 percent more likely to purchase
a product after seeing a video about it.
Source: http://www.invodo.com/resources/statistics/

12. Design
Each stage of the design process will allow you
to explore different styles, layouts, colors and fonts
to see which combination provides the
best overall experience for your user.
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13. Every photo, document, video and, graphic should be
designed to fit within the overall look and feel of your website.
Content Photos Videos
Content and Images

14. Responsive Web Design
Responsive web design allows designers to
create one website that works on any size of device.

15. Mobile devices have rapidly become one
of the most common tools to access websites.
Approximately 67% of users say that
they are more likely to purchase a product
or service from a site that is mobile friendly.
Source: http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About

16. Functionality
When you feel that your website is almost ready
for for public viewing, it’s time for beta testing.
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17. Test in all target web browsers such as
Chrome, Internet Explorer, Firefox and Safari.
Ensure all forms submit and output the
correct data.

18. Look for broken links to internal and external
pages.
Check for grammar and spelling errors;
ensure that all placeholder text has been
replaced.

19. Promote Your New Site
When promoting your new website, focus on
the site’s benefits and upgrades. Let your old,
new and potential customers know that
you designed the site with them in mind.
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20. Now that you have a new website, you have a great excuse to reach out to
your network and let people know about your company’s fresh, new look.
Here are a few ways to let the world know about your redesign:
Company Newsletter Email Blast Press Release Company Blog
Test Your Site

21. Nearly 87 percent of small and medium sized
businesses say their website is the most important
form of marketing they have.
http://www.emarketer.com/Article/Responsive-Design-Aims-Solve-Multiscreen-Dilemma/1009904

22. SYNECORE
Want to Learn More on our Six Step
Website Redesign Process?
Check out our FREE eBook!

23. SYNECORE