Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

1. Digital Editions and more!
Presented by Phillip Smith
www.comunitybandwidth.ca

2. It’s still about strategy (and ROI!)
•
• Content is fluid: re-purpose like crazy
• The future is online: get to work!
• Finding talent is critical: where to look

3. But first….
WTF is a “Digital Edition”

4. Nxtbook

7. Exact Editions

11. FluidBook

16. Zinio

19. Texterity

20. So, what do they cost?
• Set-up fees vary ($750 - 2000)
• Per issue / per page fees
• Per subscriber fees
• Monthly hosting fees
• Annual fees

21. How about something
serious now?
(Or at least more interesting!)

23. …to THIS

24. …to THIS

25. Or … from Grist “magazine”

26. To Grist.org

27. And, from a static site

28. To one that the Editor /
Publisher can manage

29. … it’s as simple as logging-in

30. Clicking the edit link

31. And editing the page

32. He can also review the site
traffic and referrers

33. Create HTML e-mails

34. And view the results of the
campaigns

35. New Internationalist is another
example

39. Darfur landing page

40. Workspace

41. Edit

42. Element-by-elemnt

43. Lots of flexibility

44. It’s still about strategy
(and ROI!)

45. Back to Darfur

46. Paid search ads drive traffic

47. To a landing page

48. We bid for that traffic

49. And track each conversion

50. Expires campaign: 25 for $25

51. Feedback is instant

52. It’s about driving the cost of
relationships down…
• Up to $50 in print scenarios
• Up to $20 in mixed scenarios
• Only $1 in online only scenarios

53. Content is fluid: re-purpose
like crazy

58. Good ideas are more
important than good execution

63. The future is online: get to
work!

71. • Again… just imagine what you could do
by simply investing the cost of one
issue of your magazine
• If you had to choose to produce that
one extra issue a year, or explore new
opportunities online -- what would your
choice be?

72. Finding talent is critical:
where to look

81. Finding talent is critical:
where to look
• Focus on commitment & fit first
• Then passion for learning
• Then interest in technology

82. Digital Editions and more
Presented by Phillip Smith
www.comunitybandwidth.ca