The document provides 13 "golden rules" of what not to do during sales phone calls. It advises speaking with enthusiasm rather than a monotone voice, allowing customers to speak without interrupting, doing research on customers, asking questions, and having a plan. The conclusion restates that salespeople should be aware of their mistakes to improve customer interactions and sales.

1. How Not to Sell Over the Phone:
13 Golden Rules

2. Patrycja Jach
Product Manager, CallPage
patrycja.jach@callpage.io
www.callpage.io

5. 01Speak with a monotone voice

6. 02Speak fast

7. 03Monologue

8. 04Interrupt your
customers when
they try to tell you
something

9. 05Never use your
knowledge about
the customer and
never do
research

10. 06Focus on yourself

11. 07No questions

12. 08Interrogation

13. 09Inappropriate or
vague word
choice

14. 10No plan
whatsoever

15. 11Don’t know what your next step is?

16. 12Forget about
closing the sale

17. 13Force your
customer to buy
the product

18. To sum up
Be aware of mistakes you
make and do your best to
improve.
There is no perfect sales call -
but you should do your best.
It is easier to improve when you
know what mistakes you make.

19. To sum up
Be aware of mistakes you make
and do your best to improve.
There is no perfect sales call -
but you should do your best.
It is easier to improve when you
know what mistakes you make.

20. Potential customer clicks
on the button.
He gives his phone number.
How does the system work?
1
2

21. CallPage automatically connects your
consultant with the potential customer.
Your consultant talks with your potential
customer over mobile phone, landline phone
or SIP.
3
4

22. Examples

26. What do you gain
More phone calls from potential customers (from 40% to
125%)
People are more willing to leave their phone number on the website
when you offer them a call back within 28 seconds rather than 24 hours.
Increased customer loyalty
You will build positive relationships with your potential customers from
the very first seconds of the phone call. This will translate into higher
sales.
Recorded phone calls and more detailed data
You will learn: how many calls you had in a given month, how many
customers ordered a phone call outside your company’s working hours,
and other important information.

27. Patrycja Jach
Product Manager, CallPage
patrycja.jach@callpage.io
www.callpage.io

28. Thank you for your attention!
Learn more at www.callpage.io