Download to read offline
Uploaded byChris de Kok
1st Proposal TNT
The document outlines a proposed makeover for the website of TNT to improve communication and personality. It identifies issues such as unclear messaging and missing concepts. The makeover aims to make TNT's message impossible to miss for its target audience by being creative, clear, passionate, effective, young and cool. Non-working links and pages would be removed and a superhero concept and mockup is proposed to engage visitors and gain their trust.
More Related Content
Editor's Notes
- #4 Current website landing page
- #5 Confusing???
- #6 We need to reflect the company in our website, we are a young creative company and not a faceless corporation.There is a need to communicate a clear message to our customers, if they don’t understand why would they do business with us. A website is about communicating to your audience
- #7 Most of the users don’t even know what CMS means, let’s not bombard them with technical terms to optimize for search engine’s only.
- #8 The tone of voice that needs to be set on our website needs to be clear (not too many technical terms or explain them). Also we need to communicate in a relaxed, catchy and creative manner to make our audience feel comfortable and make sure the message sticks.
- #9 Example what we could write on the homepage.
- #10 We need to be able to make our message impossible to miss to communicate clearly.This is an example of how to do this on the contact page.
- #11 This is our message on the current contact page, feel confused? What is a request to a quick contact us???
- #13 Show our passion, tell the user what to do… let them know we are service orientated.
- #14 We need to remove all “dead” content that does not serve any purpose making things clear for our users.
- #15 Any user who click the FAQ will definitely not expect to find a roadmap for the company in there. And while the abbreviation for the company could be left in as a “fun” fact this really is not the most important question anybody will ask.
- #17 This should never ever happen again on the new site.
- #19 Just as joke ^_^
- #20 Example how it could look