In this comprehensive presentation, attendees will gain an in-depth understanding of how to effectively enhance their local search engine optimization strategies. Key topics will range from optimizing Google My Business and maintaining consistent online information, to social media engagement, online directories, local SEO auditing, and more. Attendees will walk away equipped with actionable insights to boost their website rankings for valuable local searches and increase the likelihood of their Google Business listing appearing in local search results and map packs. This presentation is designed to empower businesses to take control of their local digital footprint and ultimately drive more traffic, leads, and revenue.