The document analyzes and summarizes three fashion/beauty websites - Vogue, Accent, and Bazaar - in order to inform the design of a new website aimed at teenagers. For Vogue, it notes the simple and mature design with little color. For Accent, it observes the use of color and images to appeal to a younger audience. For Bazaar, it sees a more mature look through use of darker colors and many images over text. Overall, the document examines design elements like layout, fonts, and images across the three websites to understand how to create a professional-looking site that will appeal to its target teenage demographic.

1. WEBSITE DECONSTRUCTION 1 - VOGUE
Appearance – This website
appears to be aimed at people
over the age of 16 years old. I
can tell by the sophistication
and maturity of the website. It
has very little colour, the only
colour on the website is coming
from the image in the middle. It
could attract an audience code
from E to possibly code A due
to the expense of the brand.
The website follows very simple
conventions and layout which is
very inspiring because I want
my website to have some
simplicity. However, I don’t want
mine to be as simple as this as
I aim to attract a more younger
audience of teenagers. To
make my website more
exciting, I will perhaps add
more colour and images to suit
my audience’ wants since I
have to please not only adults
but a younger audience too.
Fonts – There are not many
fonts used on this website. I
can see a maximum of 3. This
is a good idea to maintain the
house-style of the website and
magazine. They also haven’t
used a lot of text on the front
page which again keeps it
simple, easy to follow and very
mature.
Picture – There is one main
image on this page which as
been enlarged and is
dominating the page. This
image has a lot of colour which
gives the website excitement. I
really like the idea of using the
images to excite the website, I
could perhaps use this idea
when creating my website.

2. REGIONAL WEBSITE DECONSTRUCTION 2 - ACCENT
Appearance – I found this website
which is North East based and
thought it would be good to analyse
as it would help me in the
production of my website a lot. I
can see from this website that it’s
perhaps aimed at a more younger
audience due to the use of colour.
However, some of the ads such as
‘concept eye clinic’ state that it’s
aimed at young adults/adults
around audience code E – C1. This
website again follows a
conventional layout and is quite
simple to follow.
Fonts – I have noticed with a lot of websites, that they
don’t include a lot of fonts. They have a few main fonts,
and that’s exactly what this website has done too. Not
only has it kept this website looking mature and in
order, but it has also made it look professional and co-ordinated.
I will only use a few fonts when I create my
website to ensure it look professional. Also, this
website doesn’t have a lot of text on the front page
which again keeps it organised and professional.
Picture – There has been quite a lot of
images used on this website which shows
me that it’s aimed at a younger audience.
They have their main images to the left
and advertisements to the right. This is
the convention I want my website to follow
as I my audience is teenagers and young
adults so I really need to include images
that will appeal to them

3. WEBSITE DECONSTRUCTION 3 - BAZAAR
Appearance – This website looks
slightly more mature than Accent,
yet not as mature as Vogue. I can
tell this by the colour and image
use. There has been a lot of colour
used, especially dark colours such
as purples and reds. Since purple is
the colour of luxury, and red is the
colour of energy, together they
produce a website of maturity and
expense putting this website in
audience code E – C1. This website
follows very simple conventions
which I really like and aim to do to
ensure my website looks
professional.
Fonts – Again, there aren’t many fonts used for this
website, which I think contributes to making the website
look professional. There is also more images to text on
this website too which on paper you would think looks
unprofessional, but this looks the exact opposite and
very mature and sophisticated. I aim to do this when I
create my magazine. I don’t want text to dominate the
page, I want a variety of images so I can produce a
similar professional website just like this one.
Picture – There are more images used
on this website than text, which is a very
good way for a fashion website to portray
its articles. Since I’m doing a fashion and
beauty website, I aim to do this so that
viewers can clearly see the type of
fashion and beauty my website offers.
The pictures on this website are very
colourful which is what I aim to do with
my images.