- The document discusses the results of a questionnaire given to 16-25 year olds to determine their fashion preferences and what they want to see on a fashion website. - Key results showed a preference for sophisticated and street fashion over sporty and bohemian styles. Fashion week updates and new collections were also popular. - Respondents preferred minimal, visually pleasing website layouts focused on images and videos over large amounts of text. Neutral colors with splashes of color were preferred along with grid layouts and inclusion of both celebrity and local street styles. - Taking these preferences into account, the website was designed with features like a new seasons page with runway photos, a latest trends video, minimal sty