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Introduction
When completing the research and planning for my
advanced portfolio I created a questionnaire to develop an
understanding of my target audience. Plus, I wanted to
identify what features and information were preferred. I
asked females and males aged 16-25 to fill out my
questionnaire, which I then took to help me decide key
features for my website.
Results…
1)
• From this question I can clearly see that
sophisticated and street fashion is most popular
whilst sporty and bohemian are less attractive for my
target audience.
• From this, I decided to include lots of controversial
and high street fashion to make my site as appealing
as it can be.
2)
• Fashion week updates and new season
collections were most popular, so to satisfy my
audience I created a ‘New Season’ page which
included runway images from fashion week.
• There was also a vote for interviews with
Fashionista’s which wasn’t as popular but still
caught the audiences eye, so I decided to
include a ‘latest trends’ video.
3)
• When researching other websites, I realized that
the layouts tended to be very minimal and
majority images.
• My target audience seemed to abide by these
fashion website rules, so I learnt that minimal
visually pleasing sites were more appealing. I kept
this theme throughout my site by using a runway
video for the background of my homepage. I also
kept my poster very minimal with a powerful
image.
4)
• The feedback from this question was a
straightforward answer. Celebrity and local
street styles were appealing, this helped me
decide that a balance between both was
suitable.
• I used celebrity images such as Bella Hadid
walking the Victoria Secret runway but also
local teenage street images taken by me.
5)
• Grid based layouts were appealing to my
audience so I kept my images square with
black shaped text boxes behind the writing to
give it a structured look.
• The minimal layout was also popular so I kept
the homepage very minimal and the news
page with neutral colours.
6)
• Neutral pages with splashes of colour were
popular so I kept this theme on my page and
used brighter colours for alerts on my page,
for example the ‘Win!’ page had an orange
tint.
Conclusion
• In conclusion, my target audience have shown
me that minimalism is very attractive. I have
also learnt that images and videos are much
more appealing that majority writing, this
helped me to keep my site most appealing and
the best it can be.

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Q3

  • 1. Introduction When completing the research and planning for my advanced portfolio I created a questionnaire to develop an understanding of my target audience. Plus, I wanted to identify what features and information were preferred. I asked females and males aged 16-25 to fill out my questionnaire, which I then took to help me decide key features for my website.
  • 3. 1) • From this question I can clearly see that sophisticated and street fashion is most popular whilst sporty and bohemian are less attractive for my target audience. • From this, I decided to include lots of controversial and high street fashion to make my site as appealing as it can be.
  • 4. 2) • Fashion week updates and new season collections were most popular, so to satisfy my audience I created a ‘New Season’ page which included runway images from fashion week. • There was also a vote for interviews with Fashionista’s which wasn’t as popular but still caught the audiences eye, so I decided to include a ‘latest trends’ video.
  • 5. 3) • When researching other websites, I realized that the layouts tended to be very minimal and majority images. • My target audience seemed to abide by these fashion website rules, so I learnt that minimal visually pleasing sites were more appealing. I kept this theme throughout my site by using a runway video for the background of my homepage. I also kept my poster very minimal with a powerful image.
  • 6. 4) • The feedback from this question was a straightforward answer. Celebrity and local street styles were appealing, this helped me decide that a balance between both was suitable. • I used celebrity images such as Bella Hadid walking the Victoria Secret runway but also local teenage street images taken by me.
  • 7. 5) • Grid based layouts were appealing to my audience so I kept my images square with black shaped text boxes behind the writing to give it a structured look. • The minimal layout was also popular so I kept the homepage very minimal and the news page with neutral colours.
  • 8. 6) • Neutral pages with splashes of colour were popular so I kept this theme on my page and used brighter colours for alerts on my page, for example the ‘Win!’ page had an orange tint.
  • 9. Conclusion • In conclusion, my target audience have shown me that minimalism is very attractive. I have also learnt that images and videos are much more appealing that majority writing, this helped me to keep my site most appealing and the best it can be.