The document discusses the components of an SEO structure. It outlines that SEO requires a long-term strategic plan to specify how to translate search strategy into execution. It also discusses pre-implementation status checks including on-page and off-page analysis as well as technical and social media audits. Finally, it discusses using web analytics tools like Google Analytics and Insights to measure the success of SEO efforts through metrics like organic clicks, impressions, and user behavior.

1. SEO Structure
SEO (Search Engine Optimization) is a long term and
Pre-Implementation
strategic engagement. A robust strategy is required for Status
managing Organic Search programs. It also help to
specify how to plan and translate Search strategy into
performance-driven execution. SEO On & Off page
Web Analytics
Pre-Implementation Status
 On page Analysis - Page Rank, Cache/Indexation,
Meta data audit, Sitemaps Review and
 Off page Analysis – Backlinks audit Measureme
nt
 Technical Analysis – Analysis for errors like 404, 302,
500 etc, canonical issue, code validation checks
 Social Signals- Presence on Social Networks Setting KPIs
Preliminary audits decide whether the website is or is not
sophisticated from an ON-Page perspective. If not then, what is Analytics
required is a long-term SEO strategy to grow domain authority, and Website
Audit
enhance web awareness and presences of the website in major
search engines

2. SEO Structure
SEO On & Off Page
SEO can significantly increase the dominance and visibility in organic search results. Areas of
improvement in any website would enhance the rankings and visibility of that website across all major
search engines.
On page Off page Social Media
Keywords analysis Competitor Link Audit Create awareness on
Competitor Visibility Audit Directory submission social media platforms
Website Audit Search engine Create shareable
Meta optimization submissions content
Content optimization Article submission Make sharing easy
Internal structure optimization Social book marking Reward engagement
Alt/Title tag optimization Blog commenting Proactively share
Sitemaps Implementation Classified posing content
On page SEO Off page SEO SMO

3. SEO Structure
Web Analytics
Google Analytics plays vital role in measuring
the success of SEO efforts.
It un covers the areas such as:
 Visitor measurement from all sources
including organic, referral and others
 Organic clicks & impression metrics
 Landing page and goal analysis
 Flow Diagrams to explain user
behavior
Google Insights gives people access to what
people are searching for on Google. It is best
used for three things:
 Seeing the general interest in the
topics you are focusing on
 Seeing popular related news articles
to give you an idea of what is going
on within your focus
 Ideas for what other areas you could
be focusing on

4. Thank You!
For more information visit:
http://www.webmarketingtests101.org.in/