The document discusses how to effectively target customers by focusing on content/product, interest, and timing. It highlights the importance of evergreen and trending content, as well as strategies for increasing website traffic through articles and scheduling posts. Additionally, it emphasizes the role of analytics and structured data for enhancing engagement across social media platforms.

1. Marketing Clues
INTRODUCTION

2. How do you target your customers?

3. 3 Factors to target customers
• Content/Product
• Interest
• Timing

4. Content/Product

5. • Evergreen
Content can never can go out of fashion.
Examples : History, General Knowledge,
Technology, Science, etc.
• Trending
It is seasonal and comes for a specific period of
time. Great potential in terms of huge traffic but
for a short span.
Examples: Current Affairs, Sports News, Movies
or TV Serials.

6. Selfie
People share their self-clicked photos rather
than sharing mutual interests.
Could lead to a negative impact as people might
stop reading your posts.

7. Ways to help increase traffic
• Newspaper – Articles, Journals etc.
• Samples - Read related article samples from
the web giving an edge to pull out a relevant
article pertaining to the subject which will
enhance the traffic and Alexa Ranking of your
website.

8. Interest
Ways to manage?
• Prepare CategoriesCategory
• Create ListsListing

9. Timing
Sharing things online can be scheduled
according to your preference. Some tools for the
same can be :
 Native feature
 Facebook Page Post Scheduling
 TweetDeck for Twitter
 Third party tools
 Postyfy

10. SEO/SEM & BRANDING

11. Social Platforms

12. Twitter
 Create Lists
 Create Cards
 Schedule Posts

13. Analytics: Engagements and Impressions

14. Youtube

15. Scope on Youtube
• Upload demo videos
• Create lists
• Use cards , annotations & spotlight

16. Importance of Structured Data

17. (Cont…)