If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools & strategies to take your marketing to the next level.

1. Marketing Clues
INTRODUCTION

2. How do you target your customers?

3. 3 Factors to target customers
• Content/Product
• Interest
• Timing

4. Content/Product

5. • Evergreen
Content can never can go out of fashion.
Examples : History, General Knowledge,
Technology, Science, etc.
• Trending
It is seasonal and comes for a specific period of
time. Great potential in terms of huge traffic but
for a short span.
Examples: Current Affairs, Sports News, Movies
or TV Serials.

6. Selfie
People share their self-clicked photos rather
than sharing mutual interests.
Could lead to a negative impact as people might
stop reading your posts.

7. Ways to help increase traffic
• Newspaper – Articles, Journals etc.
• Samples - Read related article samples from
the web giving an edge to pull out a relevant
article pertaining to the subject which will
enhance the traffic and Alexa Ranking of your
website.

8. Interest
Ways to manage?
• Prepare CategoriesCategory
• Create ListsListing

9. Timing
Sharing things online can be scheduled
according to your preference. Some tools for the
same can be :
 Native feature
 Facebook Page Post Scheduling
 TweetDeck for Twitter
 Third party tools
 Postyfy

10. SEO/SEM & BRANDING

11. Social Platforms

12. Twitter
 Create Lists
 Create Cards
 Schedule Posts

13. Analytics: Engagements and Impressions

14. Youtube

15. Scope on Youtube
• Upload demo videos
• Create lists
• Use cards , annotations & spotlight

16. Importance of Structured Data

17. (Cont…)