This document discusses various strategies for blog marketing, including optimizing content, promoting content through search engine optimization, social media, paid advertising, and multimedia platforms. It emphasizes the importance of creating high-quality content that addresses readers' questions and needs, using keywords and tags for searchability, and promoting blogs on social media and other popular sites to boost visibility and build credibility over time. Regular blogging can significantly increase a company's online visibility, links, leads, and search engine optimization compared to not blogging at all.

2. The act of advertising, promoting,
publicizing or circulating the ideas of a
business or the business firm per se,
through the medium of blogs is known as
blog marketing.
MARKETING
Promotion
Process
People
Price
Public
relations
Advertising
Sales
promotion

3. Optimize your content
Promote your content
Engage your readers
Measure the returns

4. •Quality Content
•Think from the reader’s
perspective
•Follow current market
trends
•Base your suggestions to
your clients on market
trends
•Be the right bridge
between clients and their
readers
•Create, promote,
measure and evaluate.
•Chalk out what didn’t
work last time, opt for
something new.

5. You may have all the answers to a
reader’s question.
But it is of no use if you are not
able to make it reach the reader.
Here comes the concept of SEO–
Search Engine Optimization.
In simple words, it is the process
through which marketers make
their site’s visitors high through
the means of getting their
site/blog displayed in first pages of
search engines.
Think of what a reader
would type as the
question, the answer to
which you already have
on your blog and are
desperate to make it
reach to the audience.
Use keywords from
those questions as tags
and meta tags in your
posts to boost your
blog’s visibility.

6. Creating content isn’t enough.
Making it attractive and
comprehensive isn’t enough
either.
Nothing’s done if it doesn’t
serve the purpose for which it
was created in the first place.
That is– Reaching out to the
masses.
Use social media strategies
and platforms like Facebook,
Twitter and Linkedin to have
your blog & its content well
circulated.

7. In simple words, this is all
about promoting your
blogs through paid
advertising in order to
enhance its visibility in
search results.
This is now a crucial,
necessary step for every
blog marketer in the
beginning in order to gain
visibility. And once that’s
done and a rapport with
readers is built, it is then
your credibility and quality
of content that keeps you
in the limelight.

8. The multimedia platform is
one such place where
there’s ample room to
experiment and produce
visually attractive &
comprehensive content.
Use resources like
infographics, attractive
designs, perfect
photography, videos, right
creating and curating
strategies to boost your
blog’s overall appearance
as well as credibility.

9. Every popular blog was once a
mere start up and it took a lot
of effort for them to achieve
that “popular” tag attached to
their titles.
Refer to the popular thought
leadership blogs for content
marketers to get some quick
tips and tricks on how to
boost your blog’s popularity
and how to make optimum
use of the internet media.
Some popular ones are:
Content marketing institute,
Kissmetrics, Hubspot, and
Social media examiner

10. •By the year 2020, 85% of the customer
relationships will be based on
communications through blogs and
internet media.
•Enterprises that blog receive 97% more
links for their site compared to
enterprises that don’t.
•B2B marketers who regularly blog
receive 67% more visibility and leads
compared to marketers who don’t blog.
•Regular blogging boosts the company’s
SEO aspects and gives you 13x more
visibility than companies that do not blog
at all.