This document summarizes key findings from a report on developer economics and trends. Some of the main points covered include: - Android and iOS are the leading platforms in terms of mindshare, with HTML coming in third. Windows Phone is seen as the "next" platform. Android is cheaper and easier to use than iOS, but iOS offers greater revenue potential. - Advertising is the most popular monetization model, used by 38% of developers. Multi-platform developers earn more money on average. More HTML and iOS developers earn above a certain "app poverty line" than Android developers. - Developers in South America use HTML platforms more than iOS. South America has the second highest percentage of feature phone

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DEVELOPER NATION
A glance into Developer Economics: Major trends, opportunities and challenges
www.visionmobile.comTela Viva Móvel May 2013

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VisionMobile - Distilling market noise into market sense
Developer Economics
the de-facto research hub for the app
economy
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Clients
selected
VisionMobile clients
2009-2013
Page 4
from an established analyst company
selected clients 2009-2012

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35,000 downloads
of our four Developer Economics
reports from our website alone
42,000 developers &
mobile execs reached through our
mailing list
media coverage 3,400+
developers
surveyed for our
Jan 2013 report
impartial research
through a multi-sponsor approach
Developer Economics at a glance

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Part 1
Which are the top platforms?
Part 2
Which apps make money?
Part 3
South America vs. the world

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Which are the top platforms?

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Android & iOS lead in mindshare, HTML comes third

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Windows Phone the ‘next’ platform for most developers

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Android cheaper & easier to use, iOS greater revenue potential

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HTML needs better native APIs to compete against native
Multi-platforms
development is a
major challenge. For
a solo developer
there is so much
they need to look at.
You can use cross-
platform tools like
PhoneGap but it’s
not that simple,
there is a lot of
tweaking to be done.
Going native can
also be hard, it takes
a lot of time and
patience”
Glenn Stein
Java developer and
Maker of PhraZapp
“

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Which apps make money?

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Advertising most popular model - used by 38% of developers

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Multi-platform developers earn more money

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More HTML & iOS devs over the ‘app poverty line’ than Android

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The recipe to high revenues is extending apps into new markets

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App monetisation depends on a large number of
factors:
 Platform variables, such as reach, learning curve
 Revenue model
 Region
 Market sector or vertical
 App category
 Time spent on planning & development
 Marketing
Monetisation is a complex equation
The developer learning curve is far steeper on
the business side than on the coding side, and
its getting steeper.”
George Karavias Developer & CEO Anlock“

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South America vs. the world

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Developers in S. America use HTML more than iOS
Top 3 platforms per region
Africa Asia N. AmericaEurope S. America

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South America second in feature phone development

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South American developers mostly use advertising

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Monetisation varies widely across regions

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watch this space. 08. october. 2012
Developer Economics 2013 – free report
www.DeveloperEconomics.com

23. Page 23 Copyright VisionMobile 2011
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Updated: 12 November 2010