The document discusses the growing importance of mobile marketing. It notes that consumers now spend more time on mobile devices than with print media, and that mobile ad spending is forecast to grow significantly. The document advocates for local mobile marketing, noting that mobile users are inherently local and are searching with an immediate need. It presents data showing that mobile search and display ads significantly outperform their desktop counterparts in click-through rates. The key message is that marketers should focus on the mobile opportunity in order to reach customers where they are spending more of their time.
Getting Beyond the Hype-What’s Really Working In Mobile Marketing Today by Mo...SIM Partners
Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what behaviors are really happening “on the go”, and get ready for the changes ahead.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Mobile in Travel, BTO presentation, Gina Baillie - EyeforTravelGina Baillie
Is mobile just about bookings or is there more to it than that? In this presentation, EyeforTravel share their brand and consumer research into mobile attitudes and budgets as well as how mobile can enhance the entire customer experience.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Getting Beyond the Hype-What’s Really Working In Mobile Marketing Today by Mo...SIM Partners
Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what behaviors are really happening “on the go”, and get ready for the changes ahead.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Mobile in Travel, BTO presentation, Gina Baillie - EyeforTravelGina Baillie
Is mobile just about bookings or is there more to it than that? In this presentation, EyeforTravel share their brand and consumer research into mobile attitudes and budgets as well as how mobile can enhance the entire customer experience.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
La France est-elle le cancre du marketing mobile ?
Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR.
Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Présentation de Snapp' et de ses principaux services :
Snapp'fid (dématérialisation de programme de fidélité sur mobile en marque blanche)
FidMe (application wallet mobile de fidélité leader en Europe)
Agence mobile (développement d'application tout OS à la demande)
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
Stiki at Electronic Retailing Association February 2016Robin Shapiro
Keynote presentation by Robin Shapiro, Founder and CEO of Stiki, LLC at the Electronic Retailing Association, February 2016 "Great Ideas Summit" in Orlando, Florida.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
La France est-elle le cancre du marketing mobile ?
Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR.
Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Présentation de Snapp' et de ses principaux services :
Snapp'fid (dématérialisation de programme de fidélité sur mobile en marque blanche)
FidMe (application wallet mobile de fidélité leader en Europe)
Agence mobile (développement d'application tout OS à la demande)
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
Stiki at Electronic Retailing Association February 2016Robin Shapiro
Keynote presentation by Robin Shapiro, Founder and CEO of Stiki, LLC at the Electronic Retailing Association, February 2016 "Great Ideas Summit" in Orlando, Florida.
2016 Place Conf: What to Look for In Choosing a Location Data ProviderLocalogy
Tracy Manning of xAd draws upon her years of experience as a buyer to provide guidance on what criteria marketers should consider and what questions to ask in selecting a location data or platform partner.
xAd’s 2015 Global Location Snapshot provides a look into the major trends and perceptions impacting location-based mobile advertising around the world and across North America, Western Europe, Asia Pacific and Latin America regions.
LSA16: Attribution Revolution - The New Location AnalyticsLocalogy
This LSA16 session explored the state of the art in location analytics and explains why all publishers, platforms and agencies will need to be able to demonstrate offline impact and optimize against real-world actions such as store visits and in-store sales. For more on the session visit: http://bit.ly/1nxuEQL
Strategic retailers analyze more than competitors paid search keywords. Learn new ways to to drive growth through data you already have.
This presentation was originally given at SES NY.
In 2016, mobile advertising spend will exceed $100B globally! It's now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year's biggest mobile trends.
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...Digiday
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Learn about Nielsen’s solutions for quick and cost-effective mobile brand advertising effectiveness measurement and optimization to help advertisers maximize their mobile ROI and understand how to best take advantage of this growing medium.
Presenter: Jeff Smith, svp, solution marketing and account activation, Nielsen
Engagement Everywhere :: The Future of DigitalRyan Manchee
2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
Millennial Media collaborated with DM2Events.com in an in-depth exploration of attitudes and spending
plans of leading marketers and publishers to help us offer benchmarks for attendees at our Sept. 17th
digiday:MOBILE conference. To complete, “The State of the Industry”, we surveyed 100 leading agencies to
compile an in-depth analysis of mobile advertising performance and forecasts of future spending. As the
mobile advertising industry continues to evolve, this data provides a critical view on where the industry
stands today: where the industry, is and is not, exceeding advertiser’s expectations and why advertisers are
planning to buy mobile in the future.
This slide deck examines the topic of location-based mobile advertising and shares key takeaways from a new BIA/Kelsey report, "From National to Local: Mobile Advertising Zeros In. Joining BIA/Kelsey speakers - Rick Ducey, managing director and Michael Boland, senior analyst - is Monica Ho, vice president of marketing at xAd, who offers perspective from inside the industry on what’s working both locally and nationally.
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
The Good, The Bad, & The Ugly in Onsite Local Search OptimizationSIM Partners
Using a couple sites as a case study, we look at the onsite SEO factors that contribute to top performance in search engines. Microformatting, URLs, NAP, duplicate content, calls to actions, and much more covered.
Pigeon Algorithm Overview - State of Search 2014SIM Partners
We we will be diving deep into Google’s Pigeon algorithm update. What is it? Why was it released? How does it relate to other major algorithm updates Google has released over the last few years? What are some of the primary indicators of what types of businesses and sites benefited from this update? How have the SERPs shifted? What do other local search experts think about this change? How does this impact the future of local search? How many reaction gifs can one presentation possibly contain? All of these questions and more will be answered during this session.
Deconstructing Pigeon, Google’s New Local Search Algorithm - SMX East 2014 - ...SIM Partners
Taking a sample set of 5,000 location pages, we dove deep into our data set to determine what factors actually mattered in Google's Pigeon algorithm update that occurred in June of 2014. Business data, offsite metrics like linkbuilding and onpage factors were all looked at.
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...SIM Partners
A presentation on Google+ Local covering how things have changed in the past three years, a case study showing how optimizing your profiles improves performance, and lots and lots of tactics.
Are You SoLo? Social Meets Local by Jon Schepke, SIM Partners - SIMposium 2013SIM Partners
The social and local roads are converging. Don’t get left behind. As a brand leader you need to be in the drivers seat. Players like Google and Facebook are continuing to change the game as it relates to local and social search. The evolution of Google Places to Google Local, Facebook’s launch of Graph Search, and Facebook Nearby should be top of mind for retailers, financial services, home services, insurance and hospitality. In this session, we will explore the intersection of local and social and strategies and tactics to capitalize on the opportunity.
Squeezing the Most out of a Click: Local Funnel Optimization by Evan Kramer, ...SIM Partners
With online marketing for “local” there are often fewer impressions for search than more broad category terms. It is important to get the most return out of every click to your website in order to maximize your marketing efforts online. This discussion will present several available tactics to enhance your click to lead or lead to sale ratios for your business with local. The discussion will include examples from LifeShield/DirecTV home security marketing efforts as well as available tools to leverage.
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...SIM Partners
Social recommendations have been a primary driver of real-world commerce for generations. But the rise of online reviews and social networking have made them the rival of traditional word of mouth in local. Social connections and online comments now form the raw material of a new generation of discovery tools and search algorithms. After years of discussion and speculation, social search is finally real with Graph Search, Foursquare and Google+. What is the current state of social search and how will it impact the future of local?
Using Your Store Location Data to Improve Results by Paul Wicker, Kenshoo - S...SIM Partners
We all know location extensions boost CTR but what else can you do with your store location data? How can you leverage your brick-and-mortar assets to beat up those online-only’s? Is your team wondering what to do with those old yellowpages budgets?
SMX West "Being National, Going Local" - Jon SchepkeSIM Partners
Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.
SoLoMo Tactics - Tracking and Case Studies SIM Partners
The SoLoMo Revolution (Social-Local-Mobile) is already here and we are all supposed to be combining and aligning social, local and mobile as part of our online strategy. But many are missing some of these pieces in their marketing mix. This presentation will focus on hardcore SoLoMo tactics and provide detailed case studies showing how marketers are leveraging the new opportunities presented by the SoLoMo Revolution.
Local & Social: How to Maximize Visibility - SIM PartnersSIM Partners
Two of the hottest categories in online marketing are local search and social. Find out which data feed services work best for mass local listings online and on the mobile web, plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google+ Local, this webinar offers tried and true strategies for maximizing visibility on the local search and social web.
Key Take-aways for Attendees:
• Apple iOS6 vs Google Maps - who wins the map battle?
• Tactics to optimize for local search
• How to merge Google+ Business Pages with Local Listings
• Gartner predicts CMOs will control more of the IT budget than CIOs within the next five years
• Social Marketing & Marketing Automation to Join Forces?
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. Vice President of Marketing, xAd
Monica Ho At the helm of our New York City operations,
Monica is responsible for developing and
leading xAd’s marketing functions, as well as
overseeing the company’s communications
and strategically positioning it in the mobile-
local marketplace.
Monica’s tenure in the industry includes 12-
plus years of local marketing and advertising,
including a solid foundation in online
advertising, sales, strategy and account
management. Prior to xAd, she served as
Senior Vice President of Marketing and
Strategy at TMP Directional Marketing, where
she helped launch a digital-marketing division
called 15miles.