CrowdFunder LV is a Las Vegas-based startup founded in 2011 by Dominique Remy that provides a website and mobile app allowing users to discover local experiences through customized checklists. The company has 5 employees, has raised $10,000 in initial funding, and is seeking $250,000 in a Series A round. Key metrics for 2012 include $102,100 in revenue, $136,400 in net income, 62,966 monthly page views, and 2,734 total active users. The document outlines CrowdFunder's growth strategy for 2013 including developing mobile apps, improving its technology infrastructure, expanding into new regions, and hiring additional staff.

1. July 30th, 2012
CrowdFunder LV
Check off past experiences
Discover new adventures
Dominique Remy
(702) 630-7655
dremy@thevegaslist.com
facebook.com/thevegaslist
@TheVegasList

2. SNAPSHOT
Founder Investors Financials
Dominique Remy Claude Remy
Founded in 01/2011 Real Estate Mogul $10K Initial Investment Raised
Located in Las Vegas, NV Eric Mitsch $250K Raising for Series A
Serial Entrepreneur
Key Employees Advisors Technology
Amanda Salazar Ed Kokosky CSS3, Drupal, PHP, MySQL
VP of Marketing (UCLA) Raster Media
Location Recommendation Engine
Steven Singer
Page Views per Visit – competitive stat
Eric Mitsch Vegas Valley
VP of Operations Angels, Smartconnec
t
Indira Phukan 4.03 6.67
Harvard University Foursquare TheVegasList
Geoffrey Snead
VP of Sales/Distribution
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3. 2012 BY THE NUMBERS
Revenue
$40,000
$102.1K $30,000
$20,000
($136.4K) Net Income
$10,000
$14,054K Gross Monthly Burn $0
1 2 3 4 5 6 7 8 9 10 11 12
Key Usage Employees
62,966 Monthly Page Views 9:42 Time on site 5 Full Time Employees by EOY
• Chief Executive Officer
•
9,536 Monthly Visits 7.61 Page views per visit
•
VP of Marketing
Information Technology Lead
$4.52 CPM Revenue 2,734 Total Active Users • Sales-Merchant Development
• General Assistant
$11.67 Average Merchant Revenue 2,463 Total Active Merchants
$109,418
51% of Y1 Expenditures ($215,344)
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4. Checklists are the future of local & tourist decision making
2002 2005 2008 2012
Wi-Fi Smartphones Location-Based Checklists
Services
Every 3 years, a new widespread form of finding what to do has been adopted
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5. 2013 THE FUTURE
Where we are going
• Mobile app for iPhone/Android
• E-Commerce/Reports/Charts Backend
and better UI/AJAX Frontend
• Content for 5 new regions
• Focus on Regional Market Penetration
• Location Recommendation Engine
We need:
• An experienced Chief Technology Officer
• A larger marketing budget to increase
market penetration
• More IT talent to develop iOS/Android app
• Series A of $112,000
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