Niche Marketing for Mediators
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Short presentation on Niche Marketing for Mediators. Helping mediators to understand how to focus and target their marketing efforts to speak to their ideal customers.
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Niche Marketing for Mediators
- 1. Working as a Mediator Series UNDERSTANDING NICHE MARKETING: DEFINE YOUR NICHE MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 2. Presented by Joanne Law • Director of Studies – Mediation Institute • General Manager Medi8 Australia • Nationally Accredited Mediator • Family Dispute Resolution Practitioner (FDRP) • Diploma of Competitive Systems and Practices • Vocational Trainer and Assessor • Certified Life, Business and Executive Coach MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 3. Agenda for this webinar • Know your Niche • Common errors • Demographics • Niche Quadrants MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 4. • Who you want to work with • Who you target your services to • The way you make your marketing exactly right for “your people” • Return on Investment in marketing effort MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 5. Demographics For the worksheet go to the Linked In Group: Medi8 Mediators Network MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR Your Niche Age – 10 niche year span Location – N/A or Suburb / Region / State Occupation Relationship Status Kids? Where are they in their lives right now? https://www.linkedin.com/groups?home=&gid=6728284&trk=anet_ug_hm
- 6. Wants Aspirations Away From Motivation MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR Towards Motivation Long Term Short Term Fears Frustrations
- 7. Wants Aspirations Away From Motivation MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR Towards Motivation Long Term Short Term Fears Frustrations
- 8. Niche Quadrant for Marketing • Ensure you keep to the left hand side (the short term) • Focus on short term Wants and Frustrations They don’t want to buy mediation! MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 9. What do they want? • Where are they in their lives right now? • What is their biggest problem right now? • What do they care about? • What makes them angry? • What keeps them awake at night? • What scares them? • What do they need to know right now to move forwards? MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 10. Lets work through some examples MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 11. Social Media To Do List for Mediators MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 12. Social Media To Do List for Mediators Download the template from Linked In – Medi8 Mediators Network Group MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
- 13. Interested in a career as a Mediator? Mediation Institute is a specialist provider of vocational training in Mediation and Family Dispute Resolution. Our course is blended delivery model leveraging the internet and webcam technology to maximise accessibility for full time employees and those in rural areas Visit www.mediationinstitute.com.au or call 1300 781 533 MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Editor's Notes
- Other factors e.g sex, age group (the people who will buy your services) Location etc What specifically.
- Niche Quadrant Tool: Towards motivation – the things you want in your life e.g have money, be happy, be successful Away from motivation – the things you don’t want e.g don’t want to be broke, don’t want to be frustrated, don’t want to get in trouble Left hand side is specific – tips and tricks, short term strategies and ideas, frustrations Right hand side are the aspirations and fears – they do not motivate. They are too long term and vague. They are too generic and not compelling. You have to be very specific and give them exactly what they want.
- Niche Quadrant Tool: Towards motivation – the things you want in your life e.g have money, be happy, be successful Away from motivation – the things you don’t want e.g don’t want to be broke, don’t want to be frustrated, don’t want to get in trouble Left hand side is specific – tips and tricks, short term strategies and ideas, frustrations Right hand side are the aspirations and fears – they do not motivate. They are too long term and vague. They are too generic and not compelling. You have to be very specific and give them exactly what they want.
- Identify a specific niche that one of the students wants to look at and go through these questions. Sell them what they want but give them what they need. Once they are a client you can help them to get what they really need for the long term.