Lead nurturing i c jan 12
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iCumulus provides leading advertisers in Australia with a full range of lead generation and management services using their relationships with premium digital publishers and the Atmosphere LM platform. Lead nurturing is the process of building ongoing relationships with qualified prospects and maximizing results, rather than discarding leads that may not be immediately ready to purchase. Successful lead nurturing combines targeted electronic communications over time with human outreach to clearly achieve marketing objectives.
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Lead nurturing i c jan 12
- 2. Leads via the Cloud… iCumulus - Acquisition Marketing Experts provides Australia's leading advertisers a full range of lead generation and management services. Our relationships with premium digital publishers and cutting edge Lead Management Platform - Atmosphere LM, positions iCumulus as “Australia’s Premier Lead Generation Network” About Us
- 4. Lead Nurturing • Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away. • Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation campaign. • Lead nurturing is most effective when it combines technology with the human element. • The key to successful lead nurturing is to have a clear objective for the leads collected and to create a discrete set of practices and plans to achieve that objective. • Nurturing starts with electronic communication, email, more advanced techniques could involve email append or direct outreach efforts by email or phone.
- 6. Lead Scoring
- 7. Drip Programme • “This lead never picks up the phone.” • “This lead is not ready to buy.” • “This lead is not a good fit.”
- 8. Template driven Auto Marketing return
- 9. Mark Halstead MD mark.halstead@icumulus.com.au iCumulus Pty Ltd Level 9, 131 York Street, Sydney NSW 2000 Ph: 02 8262 8070 www.icumulus.com.au
Editor's Notes
- Recognise a gap in the market presenting a Huge opportunity with strong demandPerformance Based: no delivery = no paymentWe know how to deliver :)Management have 15 years industry experienceSkill sets Data marketingData captureEmail AdvertisingLead Generation Strong relationships with premium data publishersTechnology lead – minimising manual processesCombining performance media with data for clients
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- Branding – only time today to discuss branding we have it as given we are dealing with leading brands who have invested heavily in Brand Awareness, Product and Customer Service. If you are in any of these categories you probably won’t learn much in this presentation about your key skills
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