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2. Anvita Tours2Health Pvt Ltd
Started in September 2009
Successfully completed 7 years
Digital / Internet Marketing Services for Healthcare Service
Industry
Website Development and Mobile Apps
250+ Clients all over India
Highly Motivated Team of 50+ and 100+ Content
Contributors
 Serving Client across Delhi/NCR, Maharashtra, Tamil
Nadu, Karnataka, Telangana , Kerala, Gujarat.

3. Prior to setting up of the Anvita Tours2health Pvt.Ltd,
he has gained wide experience from Indiamart
Intermesh Ltd,BPL Cellular, NEST BPO Services.
In recognition of his performance in IndiaMart
InterMesh Limited, he was awarded the ‘Pillar of
Success’ award in the 2009-2010.
He was also awarded as the Best Performer in the
year 2007.
Areas of expertise include conceptualisation &
Ideation, sales & marketing, business process
outsourcing, client servicing, profit centre operations.
HEMANT RADHAKRISNAN
Founder & Director
Anvita Tours2Health Pvt Ltd
Computer Science, MBA (Marketing
& HR)

4. Veteran Commissioned Officer of the Indian Army.
Wide experience in Strategic Planning, Operational
Management, Process Re-Engineering, Communication, IT and
Cyber Security
Commanded various technical facilities and units and held
positions of Joint Director-Projects, DGM-Operations &
Security, Facility Head and Director etc.
Awarded commendation by Flag Officer commanding in
Chief Western Naval Command.
Awarded commendation by Vice Chief of Army Staff.
LT COL C PREVEEN (Retd)
Chief Operating Officer
Anvita Tours2Health Pvt Ltd
BSc(Physics), B Tech(Telecom &IT)
MBA (HR),MS(Cyber Security and
Cyber Law),MIETE

5. WHY US
3 Billion plus Internet users and Growing
Mobiles are the new selling outlets
Digital Technology Takes You Beyond
Boundaries
IF A BUSINESS IS NOT IN THE NET : IT
DOES NOT EXIST

6. Healthcare Digitisation
60% of doctors say Social Media
improves the quality of care delivered to
patients
More than 40% of consumers say that
information found via social media affects
the way they deal with their health
90% of respondents from 18 to 24
years of age said they would trust
medical information shared by others on
their social media networks
Yes
No
Row 3 Row 4
Clients Say
Yes No Row 3 Row 4
Yes
No
Row 3 Row 4
Doctors Say
Yes No Row 3 Row 4

7. Healthcare Digitisation
YesNo
Row 3Row 4
Mobile Usage
Yes
No
Row 3
Row 4
YesNo
Row 3Row 4
Use of social
media
Yes No Row 3 Row 4
2/3 of doctors are use social media for
professional purposes, often preferring
an open forum as opposed to a
physician-only online community.
YouTube traffic to hospital sites has
increased 119% year-over-year.
International Telecommunications
Union estimates that global penetration
of mobile devices has reached 87% as of
2011.

8. Healthcare Digitisation
Of more than 1,500 hospitals
nationwide who have an online
presence, Facebook is most
popular
Easiest way to spread the word
beyond Boundaries is Digital
Technology
Stay Local Go Global Philosophy
being used successfully by many.

10. Why Case Study?
Proof of
Pudding
Continuous Learning
Knowledge Sharing
Seeing is Believing

11. A SPECIAL VOTE OF THANKS TO
DR.PATTA RADHAKRIA
For long standing continued support and goodwill.
It was the work that we did for Chennai Breast
Clinic that it all got started.
DR.SELVI RADHAKRIA
DR. MURUGAVEL
From Best Laser & Chinthamani Laser Dental
Clinic for vital force support

12. Case Study 1:
Family Run Hair Clinics in NEW
Delhi/NCR
Pre- Engagement Status
Delhi’s Oldest Hair Clinic
Annual Ad Budget of 1Cr in
Traditional Media
6 year old Website
Zero leads from internet

13. Objectives of Engagement
Less dependency on traditional
media
Increase leads
Medical tourism
Franchising
Annual Cost – Rs.4 Lacs

14. Strategies Suggested
Website Revamp as per Marketing Parameters
Search Engine Marketing
Video Marketing
Social Media and Facebook Ads
Budget
4
Lacs/Yr
24
Lacs/Yr

15. Traditional Media Expenditure
down to 50 Lacs
Direct Cost Saving – 25 Lacs
Tremendous inflow of Domestic
and International Patients
Aggregate average of 20 Leads
per day (Phone/Email/walk in)
Two Franchisees
Achievement
Academics (Training in Hair Transplant and
Hair Care)
Medical Tourism Network Building
Marketing and Promotion for HairTalk
Opening of Clinics Abroad
Strategy Addition to
Accommodate

16. Outcomes
Active patient
engagement resulting in
Lead Generation
Sustained Visibility
Quick Lead to
appointment conversation
using Chat
6+ years of Continued
Relationship

17. We Thank The
Ortho – One Team
The only American Orthopaedic Society
Accredited Training Centre in India
For 6+ Years of Relationship

18. Family Run / Multispecialty Private
Trust Hospitals
50 Year Old Multispecialty Hospital
With All Departments
3 Centers of Excellence
Micro vascular, Plastic & Cosmetic
Surgery
Trauma & Orthopaedic
Urology

19. Objectives
Visibility among New Age
Competitors and Large Corporations
Strategy Adopted
Search Marketing
Social Media Marketing
Case Study based Email Marketing for
Referral Network Engagement
Outcome based patient engagement
International Marketing for Medical
Tourists

20. Outcome of Engagement
Very High Visibility among
competitors
High inflow of Patient Leads
Steady Growth in Medical
Tourist & NRI Patients
Acquisition of HNI,
Celebrity Patients

21. We Thank The Specialists
Hospital Kochi, Kerala
Two generations of Trauma Care and
Reconstructive Surgery
For 3 Years of Relationship

22. Multi Location Dental Clinic
General
Dentistry with
Focus on
Implantology
Requirement:
International Patients

23. Strategy
Social Media
Search Marketing
Email Marketing
Video Marketing
Patient Education Based FAQ

24. Outcomes
International
Patients from 31
Countries
Expansion into
Academics

25. We Thank The
Chinthamani Dental & Best
Laser Dental Clinic

26. Alternate Medicine
20 Room facility
Explore New Domestic & International
Marketing
Requirements
Strategy
Condition based/ Outcome based
visibility
Local Language Video Marketing
Social Media

27. Outcome
Successfully Expanded into North Indian
Markets
Branding
Aggressively increased International & NRI
Patients
Opportunity to handle unique cases from
across continents
Satisfaction in being able to offer Significant
Quality of Life Improvement in Debilitating
Medical Conditions

28. We Thank
Vaidya Health Care

29. OUR COMMITMENT

30. We are with you at every stage
•Web Site – Internet Presence
•Spreading Awareness
•Initial Advertising
•Introduction through social
media
•Classified Ads
•Local Listings
•Task Specific Operations
•Outcome Based Targeted
Marketing

31. We are with you at every stage
•Web Site – Expansion of
Services
•Aggressive Marketing
•Competitive Site Optimisation
•Geographical Focussing
•Reputation Build-up
•Visibility Expansion
•Concentrated Target ads by
News Letters
•Social Media Flooding
•Targeted Brand Equity
Initiatives

32. We are with you at every stage
•Diversification
•Image Recreation
•Customer Loyalty Initiatives
•Re-Branding
•Reputation Engineering

33. OUR PROCESS CYCLE
ANALYZE
DESIGN
DEVELOPPUBLISH
MEASURE

34. CONCLUSION

35. CONCLUSION
SUCCESS = HARDWORK X MARKETING

36. CONCLUSION
STAY LOCAL – GO GLOBAL

37. CONCLUSION
COLLABORATION WINS COMPETITION

38. LETS GROW TOGETHER

39. CONCLUSION
TOGETHER WE EXCEL

41. Case Study 1:
Starting with Start-ups
MD in Dermatology from PGI Chandigarh treating only
Vitiligo
Setting up a practice in New Delhi / NCR
Operating from a Mayur Vihar Apartment
Practice mainly from Referrals
Coupled with Research

42. Objectives of
Engagement
Practice Growth
Local, Domestic,
International Patients
Visibility Building
Establishing Referral
Network

43. Strategies Suggested : Year 1
Generic Website covering all aspects of Vitiligo
 Search Engine Marketing
Email Marketing for Referral Network Building
Strategies opted for :
Specific Website covering only Vitiligo
treatment using Melanocyte Transplant
Search Engine Marketing

44. Telemedicine Consultation Setup & Monetization
Generic Vitiligo Treatment : Market & Promotion
Specific Focus on International Patients
Participation in 1st Med E Talks
Achievement : Year 1
Strategy Addition : Year 2
Immediate Growth in Practice
Setting Up of Clinic

45. Achievements : Year 2
Exponential Growth in Practice
Min. Monthly Avg. of Rs.50,000/- from
International Telemedicine
Strategy Addition : Year 3, 4, 5 & 6
Multiple Websites
Multiple Practice Locations : Bangalore, New Delhi,
Kochi.
Lateral Expansion into Cosmetic Dermatology

46. What We Catalyzed To
Contribute To Growth
Academic at PGI Chandigarh
Outcome Based Individualized
Treatment Approaches
Dedication to Focus only on
Vitiligo
Passion for Pursuance of
Excellence

47. A great privilege & pleasure
to serve