This document discusses using email and mobile marketing together. It begins with an introduction and overview of email and mobile marketing statistics. It then discusses why mobile is important, highlighting trends of increasing mobile usage and engagement. The document proposes several solutions for combining email and mobile marketing, including using SMS to sign up for emails, sending coupons and promotions via SMS, and sending alerts and notifications to mobile phones. It provides examples of companies using these hybrid email-mobile approaches successfully.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Dialing Up Digital: Retaining a New Generation of CustomersCognizant
Our survey confirmed that to attract and retain young, tech-savvy customers, communications service providers must act fast to enhance their current services, better understand these customers’ needs, and make their digital support channels easier to use. This involves analyzing the differences between younger and older customers, and using that information to retain them and build their confidence. CSPs must also ensure that efforts to personalize solutions and services deliver the expected value, and also provide the levels of security and privacy these customers demand.
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Dialing Up Digital: Retaining a New Generation of CustomersCognizant
Our survey confirmed that to attract and retain young, tech-savvy customers, communications service providers must act fast to enhance their current services, better understand these customers’ needs, and make their digital support channels easier to use. This involves analyzing the differences between younger and older customers, and using that information to retain them and build their confidence. CSPs must also ensure that efforts to personalize solutions and services deliver the expected value, and also provide the levels of security and privacy these customers demand.
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Quality of Experience in a Digital World: A CSP Action Plan for Millennials a...Cognizant
Customers of communications service providers want easier to use digital channels, proactive and personalized offerings, and the ability to bring connected technologies to life, our latest research reveals.
What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Data – the Lifeblood of the Affiliate Marketing industryAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Like it or not, you’re in the ‘big data’ industry. I will discuss best practices, privacy concerns, and avoiding legal liability while maximizing opportunities when handling this precious commodity.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Quality of Experience in a Digital World: A CSP Action Plan for Millennials a...Cognizant
Customers of communications service providers want easier to use digital channels, proactive and personalized offerings, and the ability to bring connected technologies to life, our latest research reveals.
What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Data – the Lifeblood of the Affiliate Marketing industryAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Like it or not, you’re in the ‘big data’ industry. I will discuss best practices, privacy concerns, and avoiding legal liability while maximizing opportunities when handling this precious commodity.
Ley 1341 de 2009 - Colombia... Por la cual se definen principios y conceptos sobre la sociedad de la información y la organización de las Tecnologías de la Información y las Comunicaciones –TIC–, se crea la Agencia Nacional de Espectro y se dictan otras disposiciones.
Getting the Most Out of Networking: Best Practices RevealedAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Affiliates and merchants know that networking is important but are likely not doing enough of it. Learn the benefits networking can give you plus concrete methods you should start using today.
A PRACTICAL APPROACH TO CUSTOMER CENTRIC INTERACTIONSayodahunsi
The digital environment has dramatically changed the way customers expect and demand to engage with brands. It’s a change or die situation for businesses that need to transform quickly to integrate online and offline activities to serve customers 24x7 service in their channels of choice. At the same time, businesses need to balance their own needs for revenue uplift and cost containment within this new digital model. This session provides insight into the current customer service landscape, showcases best practices for customer engagement and provides real-life examples and results from transformative, customer-centric strategies.
Multichannel Marketing: The Key to Expanding RevenueInvoca
Multichannel marketing is now. You may be an offline expert, but mobile and online are dominant mainstream media. Not advertising in these channels? Then you’re leaving money on the table. Today’s DR connects offline, online and mobile, ensuring the customer experience is seamlessly optimized and fully tracked across all three. Leading call marketing technology captures and converts more high-value customers across all mediums, is highly accessible, and easy to set-up. During this one-hour session, our industry experts will: 1) Explain how today’s DR needs multichannel marketing; 2) Provide examples of successful implementation; and 3) Teach how to launch complementary offline, online and mobile campaigns.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
eMarketing Techniques Conference_Mobile Marketing ShowCorporate College
Gene Groys President of StaffKnex, discusses the power or Mobile Marketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
This presentation, delivered by InfoCision Chief Marketing Officer Ken Dawson during InfoCision's 2010 Fundraising Summit, explores how demographic and psycho-graphic data and business intelligence helps organizations better understand donors to receive the highest return on investment.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Automated Lifecycle Marketing for Wireless Retailchatterspot
To learn more about Chatterspot's Automated Lifecycle Marketing solutions, contact info@chatterspot.com or visit www.chatterspot.com. Thanks for checking us out!
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Online Fraud: What’s Your Fraud Prevention Strategy?Vesta Corporation
View this slideshow to better understand the risks for merchants selling goods online. The purchase of digital goods is on the rise putting retailers and merchants at a greater risk for fraud. There is limited time to assess the risk of virtual purchases which requires a complex fraud management system. The three fraud management options include: In-house, Third Party Services, or Complete Outsourcing. Developing a fraud management strategy begins with an assessment of your current program, the development of a plan, and the evaluation of your institution’s ability to execute the plan.
Download “A Merchant’s Guide to Successfully Selling Digital Goods” to learn more about the operational risks of fast fraud: http://info.trustvesta.com/digitalgoods
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
[Series] Critical Channels of Choice - Part 1: CX Now…CX How? Explore the StackPrecisely
As a CX and marketing professional, you are responsible for communicating and
engaging with your prospects and clients in their moment of need. We’d like to
introduce you to our powerful portfolio of digital solutions designed for CX and
marketing professionals.
View this on-demand webinar to explore the key channels where your customers
want to engage with you – and how as a customer-obsessed organization, you can
embrace new market opportunities and exceed their expectations.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Shine Bright In the Inbox This Holiday SeasonBlueHornet
Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season. Learn how to outshine your competition with recommendations, real world examples and practical tips to driving engagement and conversion during the most important time of year.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
The Evolution of Email: Real-Time Segmentation & Contextual MarketingBlueHornet
Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. Learn why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Take a look at BlueHornet client, Allen Edmonds', successful contextual marketing campaigns, from strategy and planning to testing and outcomes.
Five Keys to List Growth: Building a Healthy DatabaseBlueHornet
According to our Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. Join BlueHornet and FreshAddress as we take a deep dive into this report to bring you top email list growth challenges and 5 strategies for building a healthy database.
Triggered & Transactional Emails That Really WorkBlueHornet
Implementing automated email programs can be challenging, but the rewards are worth the effort. Take a close look at Allen Edmonds' successful approach including welcome series, cart abandonment, post-purchase, testing, outcomes and more.
Preparing for Canada's Anti-Spam Law - 5 Things Email Marketers Should DoBlueHornet
On July 1st 2014, Canada's New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, will go into effect. This impacts any marketer sending email to Canadian addresses.
If you’re wondering how to navigate the new legislation, watch our on-demand webinar: 5 Things Email Marketers Should Do to Prepare for Canada’s New Anti-Spam Law.
Presented by Kara Trivunovic, VP of Strategic Services and Chris Vitulski, Deliverability Management Specialist at BlueHornet, this webinar covers the steps you should take to accommodate the new CASL requirements.
Implementing Responsive Email Design - A Tactical GuideBlueHornet
When BlueHornet's client, TakePart, decided to refresh their website, they wanted to ensure their daily and weekly emails were aligned with their new look and feel. And, with a highly mobile audience, it was important that the emails were also responsive.
Implementing Responsive Design: A Tactical Guide, walks through the steps TakePart and BlueHornet took to transform a simple wireframed email into a successful responsive email template.
This highly tactical webinar is presented by Daniel Park, Director of CRM Marketing at TakePart, and John Bilderback, BlueHornet's Sr. Creative Designer, and is ideal for those responsible for coding their organization's emails.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
4. About Genesys
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Leading provider of customer experience solutions
Mobile Marketing, Customer Care, Collections, Contact Center
Top 50 global software company with presence in 80 countries
2,000+ customers in 20+ industries (over 40% of the Fortune 500)
7. LIVE TRIVIA
What percentage of emails are
read on a mobile phone?
1. 23%
2. 47%
3. 66%
4. 84%
Text A, B, C, or D to 99222
8. LIVE TRIVIA
What percentage of emails are
read on a mobile phone?
1. 23%
2. 47%
3. 66%
4. 84%
Text A, B, C, or D to 99222
9. Overview of Email and SMS
Marketing
•
•
•
•
Email
There are more than 3.6
billion email accounts
Email ad revenue reached
$156 million in 2012
95% of online consumers
use email
91% of consumers
reported checking their
email at least once a day
Source: Interactive Advertising Bureau
via SalesForce.com (2013)
•
•
•
•
Mobile
There are 7.1 billion cell
phones
Mobile Ad revenues to
reach $12.8 billion in 2013
66% of Gmail opens occur
on mobile devices
Average Smartphone users
check their phone 200 times
a day
10. More Mobile Trends
• Daily we spend 9 minutes on email via a mobile
device, that is 7,6% of the total 119 minutes we use our
phone per day.
Source: O2 – “Mobile life report” UK (2013)
• More email is read on Mobile than on a desktop email
client Stats say 47% of email is now opened on a mobile
device
Source: Litmus Email Analytics” (Aug 2013)
• The number of mobile e-mail users is predicted to grow 28%
in 2014 and 23% in 2015
Source: The Radicati Group “Email Statistics Report, 2013-2017″
12. Mobile: A Transformative Force
“There is a seismic change in consumer
behavior, and the level of investment
capability in these new platforms, especially
mobile, is mission-critical to our companies.
It can’t be an after-thought – that capability
needs a front seat at the table.”
Howard Schultz
Chairman/President of Starbucks
12
14. 70:20:10 Rule by Coca Cola
• SMS is priority number 1 because only
SMS reaches anyone.
• At MMA Forum New York in October
2011 Coke gave it’s rule for mobile
advertising spending:
• Put 70% on mobile messaging
• Put 20% on mobile web
• Put only 10% on mobile apps
•
Source: Coca Cola presentations, May & October 2011
15. Smartphones Will Dominate Mobile
2014
2015
2016
N. America
62.0%
68.0%
73.0%
U.S.
62.5%
68.8%
74.1%
Canada
56.5%
59.5%
62.0%
15
17. Speed of SMS Texting
Mobile Marketing Report 2012 finds:
• 97% of SMS messages sent are read
Source: Digital Marketing Association
• 97% of SMS text messages are read within 5
seconds
Source: Ofcom
• SMS texts have average response rate of 26%
Source: Mobile Data Association
18. Compulsive? 150 Times Per Day
• T-Mobile USA CEO Philipp Humm said at
CTIA in 2012 that
mobile phone owners "pick up their
phone 150 times per day".
That once every 6 and half minutes of
every hour of every day
Source: Mashable 8 May 2012
• For smartphones its already up to
200 times per day as reported by
the Guardian (every 5 minutes)
Source: The Guardian 26 June 2012
• 44% globally say the mobile is the first
thing they see in the morning when
they wake up, and the last thing they
see at night before they fall asleep
• 50.8% say the email is the first thing
they check online
Source: Time 22 Aug 2012
19. Nomophobia fear of no connection
• Nomophobia first diagnosed in 2008 and is the fear of
being without a mobile phone contact or connection
• A survey of 1,000 employed adults by SecurEnvoy
found 66% fear losing their mobile phone.
• 49% of adults have become
upset at partner for spying on
phone
• 41% of mobile phone users
have set a PIN code and 10%
encrypt their phones to secure
them
Source: The Telegraph 16 Feb 2012
20. Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 consumers finds dramatic
gap between what consumers want, and what
businesses offer via SMS text messaging:
• 89% would like to receive delivery notices via SMS, but
only 26% have received any (gap 63%)
• 84% would like appointment reminders via SMS but only
29% have received any (gap 55%)
• 68% would like SMS offers or discounts from brands they
purchased from in past 3 months - yet only 12% had
received any (gap 56%)
• 61% would like to receive order confirmations via SMS
yet only 16% have received any (gap 55%)
%)
Source: Textmarketing survey Oct 2012
22. Solutions
Text to Email Sign-Up
-Allow your customers
to sign up for your
email alerts through
SMS
-No time wasted at POS
-Instant communication
and interaction
24. PacSun Uses Incentives to Boost Email Sign Ups
Through SMS
•
•
•
Opportunity: Pacific Sunwear wanted a new way to
increase their capture rate of email address
Solution: Using SMS, users texted the keyword
advertised in the dressing rooms to receive an
instant reward. They were then asked for their email
address to be entered into the Grand PacSun
Sweepstakes
Results:
– 7 day campaign featured CTAs only in dressing
rooms
– Over 25K users texted in to receive their instant
reward
– Over 8K gave their email address to enter the
Grand Sweepstakes
25. Chuck E. Cheese’s Increases Email Sign Ups
Through the Mobile Channel
•
•
•
Opportunity: Chuck E. Cheese’s sought a new way to
engage its next generation of parent customers and
promote brand loyalty.
Solution: Automated mobile sign up to improve upon
handwritten sign up forms for promotional
Chuck-E-Club.
Results:
– Saves time an increases accuracy
– Enables the chain to send consumers an instant
coupon via email instead of weeks later
– Email open rates from these subscribers are
10-20% higher and coupon clicks are 8-10%
higher than other subscribers.
Ryan Linders – Director
of Marketing
“Our top priority is to ensure
simplicity of the in-store sign-up
process for our moms and dads
with young kids. The double-digit
increases in open rate and clickthrough is icing on the cake”
27. Mobile Coupons
Mobile coupons get 10 times the
redemption rate of traditional coupons.
• Deliver the right offer at the right time
• Generic codes offer widespread usage while
personalized codes offer security and detailed
measurement
• Alphanumeric, 1D, 2D, or QR bar codes
• Maximize transaction with targeted offers
• Integrate with POS and CRM
Source: MMA
28. Mobile Coupons: What You Need to Know
The most frequently redeemed
coupon categories:
53 million
U.S. mobile coupon users
predicted for 2014
Grocery
Retail
Food/Drink
Consumers Prefer
SMS-Based Coupons
30%
28%
SMS-Based
42%
Barcode Scan
Push Notifications
28
Sources: eMarketer, Dec 2012 and RadiumOne Report, Feb 2013
29.
30. GetGo Stores Increase Shopping Trips and
Sales Through Mobile Offer
Opportunity: Opportunity to drive foot traffic at a specific
time into Giant Eagle GetGo convenience stores to
increase purchase frequency.
Solution: We created a mobile program promoted through
signage in the Deli. Consumers were invited text
“MEALS” to a shortcode for exclusive deli offers each
week. The SMS message was sent at 3pm on weekdays
for an offer valid only between 5-6pm that day.
Results:
– Opt-in rate of 200 new consumers per store per
month
– 10% redemption rate – in less than 3 hours!
– Each consumer spent $30.00 while getting the
free item
– GetGo saw $15 in incremental sales for each $1
spent on the program
32. Examples of Proactive Communications
Broad range of scenarios across departments and industries
Financial Services
• On-boarding
• Credit card fraud
• Payment reminders and
notifications
Collections
• Billing reminders
• Expedite payments
• Fraud management
Health Care
• Appointment remind
• Prescription renew
• Disease management
Retail
• Sales alerts
• Product recalls
• Order confirmations and
delivery notifications
Telecom
• Minutes used
• Payment reminders
• Notifications
Utilities
• Service confirmation
• Outage status
• Crew callout
IMPROVE CUSTOMER SATISFACTION
REDUCE COSTS
INCREASE REVENUE
-- Source: Frost & Sullivan; “Proactive Customer Communications”
33. Proactive Alerts and Notifications
Delivery Confirmation
Sears: Your delivery
is scheduled for
2pm on 10/11/13.
Reply YES to
confirm
Examples:
• Service interruptions
• Going over plan, consider
upgrading (minutes, texts, etc)
• Upcoming warranty or “points”
expiration
• Upgrade your phone eligibility
• Product recall
• Network upgrades
• Approval status
• Certification/Training reminder
33
34.
35. SMS Polls, Voting & Trivia
•
•
•
•
Call-to-action in TV, print, radio, web, or outdoor ads
Consumers text a keyword to your short code to participate
Adds a fun, interactive element to marketing messages
Tie in opt-in request or mobile coupon at the end
Vote for
Man of the Match!
Text MOTM to 99222.
35
36. Product Recall Notifications
“This is a pre-recorded call
from Marvelous Markets with
important information about
a recall on pet food. Our
Loyalty Card records show
that you purchased one of
the products in the past 3
months…”
• Cost-effectively contact
targeted customers in 24
hours or less during critical
product recall alerts
• On-demand platform offers
scalability and capacity to reach
millions of customers without delay
• Multi-channel solution to contact
customers in their preferred method:
Voice, Email or SMS
• Leverage SoundBite’s inbound IVR
services or direct customers to your IVR
or contact center
• Proven solution used by dozens of
grocers and retail chains nationwide
36
38. Surveys Gain Valuable Feedback
Use SMS or mobile
web to conduct the
survey. Identify
detractors and
instantly connect them
with Customer Support
to address problems.
38
39. The Link Between Experience & Loyalty
JetBlue stated that a
customer who is a PROMOTER is
worth $33 above the average value
of its customers, while a
DETRACTOR is worth $104 below
average.
39
Source: Customer Experience Matter Blog, CX Insights from Marriott and JetBlue, Nov. 2011