This document discusses how retailers can increase shopping cart conversions by capturing consumer identity and personalizing the shopping experience. It recommends that retailers move from anonymous third-party cookies to first-party customer data by implementing social login. This allows retailers to better understand customers and provide personalized recommendations, discounts, and targeted ads. The document also stresses the importance of creating seamless omnichannel experiences across devices and channels by linking digital and physical store experiences.
White Paper: Marketing in a World without CookiesGigya
Three ways the logged-in user revolution is crumbling the third-party cookie:
1. Responsible access to data through social login which allows users to choose what data to share and builds trust.
2. Access to users' identity data through social login which provides valuable first-party insights about users to personalize experiences.
3. Cross-channel unification by tying user activities to a single identity across devices and channels to create more complete user profiles.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
This document discusses 5 ways that airports can drive non-aviation revenue through better understanding passenger identities and personalizing experiences. It describes how airports can use customer data from registration and interactions to improve parking, retail, food/beverage, loyalty programs, and advertising. By managing customer identities across channels, airports can target offers and products more effectively to maximize revenue from non-flight services.
To be successful today, businesses must leverage consumer data to enable great customer experiences. Doing this in a seamless and compliant way is not easy, with a shifting regulatory landscape, numerous identity providers and front-end technologies to support. Gigya's end-to-end Customer Identity Management platform helps businesses succeed by providing:
*Flexible registration and authentication to connect you with your customers
*Profile and preference management to collect all data types into unified and compliant profiles
*Powerful customer insights tools and easy integration with virtually any third-party technology
White Paper: Bridging the Gap between Marketing & IT with Customer Identity &...Gigya
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this gap requires a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We'll take a look at three marketing and IT conflicts and how customer identity and access management (CIAM) provides a highly collaborative and effective solution.
Gamification works by incentivizing user actions through rewards and competition. There are five keys to winning with gamification: 1) Use social login to capture user data, 2) Encourage user-generated content through incentives, 3) Implement sharing incentives to promote virality, 4) Keep users engaged through points and leaderboards, 5) Nurture loyalty with a rewards program. Boyd Gaming saw success engaging users and increasing engagement through a gamified loyalty program. Gamification will be a core strategy as engagement becomes more important for conversion.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
This year’s survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, including payment providers and biometrics, indicating a clear evolution of the concept of digital identity: Identity 3.0.
White Paper: The Evolution of Consumer Identity: 10 Predictions for 2015Gigya
The document outlines 10 predictions for the evolution of consumer identity in 2015. It predicts that (1) Apple will become an identity provider, (2) payment providers will become mainstream identity providers on mobile devices, and (3) regional regulations around consumer data will increase.
White Paper: A Marketer's Guide to TV EverywhereGigya
This document provides an overview of TV Everywhere (TVE), a technology that allows television broadcasters to stream their content to devices like PCs, tablets, and smartphones. It discusses how TVE works by authenticating users through their cable provider accounts. Choosing the right TVE solution, like one that integrates consumer identity and access management, allows companies to gather user profile data to personalize the viewing experience. Both consumers and businesses benefit from the convenience and personalized features of TVE.
White Paper: Marketing in a World without CookiesGigya
Three ways the logged-in user revolution is crumbling the third-party cookie:
1. Responsible access to data through social login which allows users to choose what data to share and builds trust.
2. Access to users' identity data through social login which provides valuable first-party insights about users to personalize experiences.
3. Cross-channel unification by tying user activities to a single identity across devices and channels to create more complete user profiles.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
This document discusses 5 ways that airports can drive non-aviation revenue through better understanding passenger identities and personalizing experiences. It describes how airports can use customer data from registration and interactions to improve parking, retail, food/beverage, loyalty programs, and advertising. By managing customer identities across channels, airports can target offers and products more effectively to maximize revenue from non-flight services.
To be successful today, businesses must leverage consumer data to enable great customer experiences. Doing this in a seamless and compliant way is not easy, with a shifting regulatory landscape, numerous identity providers and front-end technologies to support. Gigya's end-to-end Customer Identity Management platform helps businesses succeed by providing:
*Flexible registration and authentication to connect you with your customers
*Profile and preference management to collect all data types into unified and compliant profiles
*Powerful customer insights tools and easy integration with virtually any third-party technology
White Paper: Bridging the Gap between Marketing & IT with Customer Identity &...Gigya
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this gap requires a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We'll take a look at three marketing and IT conflicts and how customer identity and access management (CIAM) provides a highly collaborative and effective solution.
Gamification works by incentivizing user actions through rewards and competition. There are five keys to winning with gamification: 1) Use social login to capture user data, 2) Encourage user-generated content through incentives, 3) Implement sharing incentives to promote virality, 4) Keep users engaged through points and leaderboards, 5) Nurture loyalty with a rewards program. Boyd Gaming saw success engaging users and increasing engagement through a gamified loyalty program. Gamification will be a core strategy as engagement becomes more important for conversion.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
This year’s survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, including payment providers and biometrics, indicating a clear evolution of the concept of digital identity: Identity 3.0.
White Paper: The Evolution of Consumer Identity: 10 Predictions for 2015Gigya
The document outlines 10 predictions for the evolution of consumer identity in 2015. It predicts that (1) Apple will become an identity provider, (2) payment providers will become mainstream identity providers on mobile devices, and (3) regional regulations around consumer data will increase.
White Paper: A Marketer's Guide to TV EverywhereGigya
This document provides an overview of TV Everywhere (TVE), a technology that allows television broadcasters to stream their content to devices like PCs, tablets, and smartphones. It discusses how TVE works by authenticating users through their cable provider accounts. Choosing the right TVE solution, like one that integrates consumer identity and access management, allows companies to gather user profile data to personalize the viewing experience. Both consumers and businesses benefit from the convenience and personalized features of TVE.
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
The survey found that consumers demand transparency, relevance and convenience when it comes to their personal data. Regarding transparency, over 80% of US and UK consumers have abandoned online forms due to concerns about how their information will be used. Regarding relevance, 43% of respondents in both countries ignore brands that send irrelevant communications. Regarding convenience, respondents cite social login and mobile use as more convenient than traditional login methods. The survey shows social login usage rising as it provides benefits around these consumer values. Businesses should implement social login, automate social data compliance, use progressive profiling and be transparent about data use to meet consumer expectations.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means faster registration, and as a key for gaining access to rich, permission-based identity data that drives more relevant user experiences.
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business needs.
Natura is the largest cosmetics and personal care company in Brazil, serving nearly 60% of Brazilian homes annually. To scale its direct sales model for e-commerce, Natura built a digital storefront powered by Gigya's social login and identity solutions. This allows customers to easily login, interact directly with consultants, and share products on social media. By linking online activities to verified user identities, Natura gains insights into customer preferences to personalize engagement and drive growth.
CRO PROS - Customer Idendity and Access Management via Social loginCatchi
The document discusses social login and customer identity and access management (CIAM). It describes how social login can provide user profile data to pre-fill registration forms and improve conversion rates. CIAM platforms allow companies to create a unified customer profile from multiple data sources and use that data for personalized marketing across channels and devices. The document provides examples of companies like MasterCard that use CIAM solutions to deliver personalized experiences to customers. It argues that CIAM should be part of companies' roadmaps because it helps create a single customer view, improve security and privacy, and drive better engagement and experiences across the customer journey.
New Belgium Brewing partnered with Gigya to launch a gamified experience across their website, mobile app, and social media channels to engage customers. This led to an over 8x increase in new registrations in one day and over 5x growth in average daily logins. Gigya's technology allowed users to earn points for interacting with New Belgium's content and beers across channels, which could be redeemed for prizes. Social login also enabled seamless social sharing that drove hundreds of additional shares per day. The unified experience successfully increased customer acquisition and retention for New Belgium.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Case Study: STV Boosts Viewer Engagement and Campaign Yields with GigyaGigya
STV implemented Gigya's Customer Identity Management platform to create a unified customer profile and improve their digital experience. This allowed STV to gain insights into viewer content consumption and engage customers more personally. After integrating Gigya, STV saw improvements in click-through rates by 21.4%, open rates by 14.5%, and overall conversion rates by 45%. Gigya helped STV address data privacy regulations and provide a more personalized experience for viewers.
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer,
worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise
with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the
period, quite a few new developments and technologies has emerged in the area of e-commerce.
These new technologies and trends give confidence to consumer to adopt e-commerce way of
shopping. There are few aspects that have been regularly influencing e-commerce.
B2B e-commerce is growing rapidly and is expected to surpass B2C e-commerce in the coming years. Forrester predicts that B2B e-commerce in the US alone will reach $1 trillion by 2020, more than double the size of B2C e-commerce. Mobile is also playing an increasingly important role in B2B transactions, with over half of B2B buyers now using mobile devices to research products and make purchases. As B2B buyers demand more user-friendly and personalized shopping experiences similar to B2C, companies are investing in their B2B e-commerce platforms and mobile capabilities to engage customers across more channels.
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
This document discusses how QR codes and mobile devices are transforming print and web-based marketing. It explains that marketers are using QR codes to integrate different media and track impressions and conversions online. The codes direct users to landing pages where user information can be captured. Analytics then provide insights into the effectiveness of different media campaigns based on metrics like page views and demographics of respondents. The mobile app market is growing rapidly and is projected to reach $17.5 billion by 2012, driven by increasing smartphone and tablet adoption and use.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
Scaling your Analytics with Amazon Elastic MapReduce (BDT301) | AWS re:Invent...Amazon Web Services
Big data technologies let you work with any velocity, volume, or variety of data in a highly productive environment. Join the General Manager of Amazon EMR, Peter Sirota, to learn how to scale your analytics, use Hadoop with Amazon EMR, write queries with Hive, develop real world data flows with Pig, and understand the operational needs of a production data platform.
Using Hadoop and Hive to Optimize Travel Search, WindyCityDB 2010Jonathan Seidman
Using Hadoop and Hive, Orbitz analyzed large amounts of web analytics data to optimize travel search and gain insights. They loaded over 500GB of daily log data into Hadoop and used Hive to run SQL-like queries to derive metrics like the position of booked hotels in search results and booking position trends by location. Statistical analysis in R helped explore trends, correlations and outliers in the Hive datasets to help machine learning applications.
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
The survey found that consumers demand transparency, relevance and convenience when it comes to their personal data. Regarding transparency, over 80% of US and UK consumers have abandoned online forms due to concerns about how their information will be used. Regarding relevance, 43% of respondents in both countries ignore brands that send irrelevant communications. Regarding convenience, respondents cite social login and mobile use as more convenient than traditional login methods. The survey shows social login usage rising as it provides benefits around these consumer values. Businesses should implement social login, automate social data compliance, use progressive profiling and be transparent about data use to meet consumer expectations.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means faster registration, and as a key for gaining access to rich, permission-based identity data that drives more relevant user experiences.
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business needs.
Natura is the largest cosmetics and personal care company in Brazil, serving nearly 60% of Brazilian homes annually. To scale its direct sales model for e-commerce, Natura built a digital storefront powered by Gigya's social login and identity solutions. This allows customers to easily login, interact directly with consultants, and share products on social media. By linking online activities to verified user identities, Natura gains insights into customer preferences to personalize engagement and drive growth.
CRO PROS - Customer Idendity and Access Management via Social loginCatchi
The document discusses social login and customer identity and access management (CIAM). It describes how social login can provide user profile data to pre-fill registration forms and improve conversion rates. CIAM platforms allow companies to create a unified customer profile from multiple data sources and use that data for personalized marketing across channels and devices. The document provides examples of companies like MasterCard that use CIAM solutions to deliver personalized experiences to customers. It argues that CIAM should be part of companies' roadmaps because it helps create a single customer view, improve security and privacy, and drive better engagement and experiences across the customer journey.
New Belgium Brewing partnered with Gigya to launch a gamified experience across their website, mobile app, and social media channels to engage customers. This led to an over 8x increase in new registrations in one day and over 5x growth in average daily logins. Gigya's technology allowed users to earn points for interacting with New Belgium's content and beers across channels, which could be redeemed for prizes. Social login also enabled seamless social sharing that drove hundreds of additional shares per day. The unified experience successfully increased customer acquisition and retention for New Belgium.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Case Study: STV Boosts Viewer Engagement and Campaign Yields with GigyaGigya
STV implemented Gigya's Customer Identity Management platform to create a unified customer profile and improve their digital experience. This allowed STV to gain insights into viewer content consumption and engage customers more personally. After integrating Gigya, STV saw improvements in click-through rates by 21.4%, open rates by 14.5%, and overall conversion rates by 45%. Gigya helped STV address data privacy regulations and provide a more personalized experience for viewers.
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer,
worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise
with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the
period, quite a few new developments and technologies has emerged in the area of e-commerce.
These new technologies and trends give confidence to consumer to adopt e-commerce way of
shopping. There are few aspects that have been regularly influencing e-commerce.
B2B e-commerce is growing rapidly and is expected to surpass B2C e-commerce in the coming years. Forrester predicts that B2B e-commerce in the US alone will reach $1 trillion by 2020, more than double the size of B2C e-commerce. Mobile is also playing an increasingly important role in B2B transactions, with over half of B2B buyers now using mobile devices to research products and make purchases. As B2B buyers demand more user-friendly and personalized shopping experiences similar to B2C, companies are investing in their B2B e-commerce platforms and mobile capabilities to engage customers across more channels.
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
This document discusses how QR codes and mobile devices are transforming print and web-based marketing. It explains that marketers are using QR codes to integrate different media and track impressions and conversions online. The codes direct users to landing pages where user information can be captured. Analytics then provide insights into the effectiveness of different media campaigns based on metrics like page views and demographics of respondents. The mobile app market is growing rapidly and is projected to reach $17.5 billion by 2012, driven by increasing smartphone and tablet adoption and use.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
Scaling your Analytics with Amazon Elastic MapReduce (BDT301) | AWS re:Invent...Amazon Web Services
Big data technologies let you work with any velocity, volume, or variety of data in a highly productive environment. Join the General Manager of Amazon EMR, Peter Sirota, to learn how to scale your analytics, use Hadoop with Amazon EMR, write queries with Hive, develop real world data flows with Pig, and understand the operational needs of a production data platform.
Using Hadoop and Hive to Optimize Travel Search, WindyCityDB 2010Jonathan Seidman
Using Hadoop and Hive, Orbitz analyzed large amounts of web analytics data to optimize travel search and gain insights. They loaded over 500GB of daily log data into Hadoop and used Hive to run SQL-like queries to derive metrics like the position of booked hotels in search results and booking position trends by location. Statistical analysis in R helped explore trends, correlations and outliers in the Hive datasets to help machine learning applications.
Big Data has been a "buzz word" for a few years now, and it's generated a fair amount of hype. But, while the technology landscape is still evolving, product companies in the software, web, and hardware areas have actually led the way in delivering real value from data sources like weblogs, sensors, and social media as well as systems like Hadoop, NoSQL, and Analytical Databases. These organizations have built "Big Data Apps" that leverage fast, flexible data frameworks to solve a wide array of user problems, scale to massive audiences, and deliver superior predictive intelligence.
Join this webinar to learn why product managers should understand Big Data and hear about real-life products that have been elevated with these innovative technologies. You will hear from:
- Ben Hopkins, Product Marketing Manager at Pentaho, who will discuss what Big Data means for product strategy and why it represents a new toolset for product teams to meet user needs and build competitive advantage
- Jim Stascavage, VP of Engineering at ESRG, who will discuss how his company has innovated with Big Data and predictive analytics to deliver technology products that optimize fuel consumption and maintenance cycles in the maritime and heavy industry sectors, leveraging trillions of sensor data points a year.
Who Should Attend
Product Managers, Product Marketing Managers, Project Managers, Development Managers, Product Executives, and anyone responsible for addressing customer needs & influencing product strategy.
This document provides guidance for product managers on using analytics to guide decisions and track performance. It recommends paying attention to key performance indicators (KPIs) like engagement, conversion, revenue, and retention. It also provides tips for implementing analytics tools like Google Analytics and Quantcast to track metrics and run A/B tests. The document emphasizes using analytics to guide debates and evaluate opportunities, while acknowledging analytics can also be imperfect and show different numbers across tools.
User experience and Web Analytics for product managersVitor Peçanha
This document discusses how product managers can use user experience (UX) and analytics to improve their products. It explains that product managers must understand both what is happening with their products through metrics and analytics, as well as why things are occurring by understanding user needs and experiences. The document provides examples of common analytics metrics and recommends that product managers begin by identifying important business goals and key performance indicators. It also emphasizes testing changes using A/B testing and adjusting based on measurement results. In combining UX and analytics, product managers can gather both quantitative behavioral data and qualitative attitudinal insights to continuously improve products.
AWS Summit London 2014 | Amazon Elastic MapReduce Deep Dive and Best Practice...Amazon Web Services
Join this advanced technical session on Amazon Elastic MapReduce (EMR) for an introduction to Amazon EMR design patterns such as using Amazon S3 instead of HDFS, how you can take advantage of both long and short-lived clusters as well as other Amazon EMR architectural patterns. Learn how to scale your cluster up or down dynamically and about ways you can fine-tune your cluster. We also share best practices to keep your Amazon EMR cluster cost efficient.
Presentation originated from live webinar... view the webinar here (https://www.brighttalk.com/webcast/10565/114179)
During this webinar you will hear from Cloudera’s Director of Data Science, Sean Owen, as he discusses how Cloudera’s enterprise data hub allows data scientist to leverage libraries full of machine learning algorithms to analyze high dimensional, high volume data. Sean will also speak to common machine learning challenges and how Cloudera’s enterprise data hub can help eliminate these issues.
Topics we will cover during the presentation will include:
What is machine learning?
Why should I use machine learning algorithms?
What are the common challenges of machine learning?
How does Cloudera’s enterprise data hub support machine learning?
Efficient Data Storage for Analytics with Apache Parquet 2.0Cloudera, Inc.
Apache Parquet is an open-source columnar storage format for efficient data storage and analytics. It provides efficient compression and encoding techniques that enable fast scans and queries of large datasets. Parquet 2.0 improves on these efficiencies through enhancements like delta encoding, binary packing designed for CPU efficiency, and predicate pushdown using statistics. Benchmark results show Parquet provides much better compression and query performance than row-oriented formats on big data workloads. The project is developed as an open-source community with contributions from many organizations.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
This document provides summaries from ecommerce marketing experts on trends for 2018. It discusses three buckets or areas of focus for ecommerce merchants: 1) Fixing existing email campaigns through improved personalization and targeting, 2) Evolving omnichannel experiences such as buy online pickup in store, and 3) Preparing for browserless commerce using voice assistants. The importance of mobile optimization is also highlighted given growing mobile shopping trends.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
The digital age has transformed consumer buying behavior. Now, 81% of shoppers conduct online research before purchases using search engines and reviews. Businesses have adapted by setting up e-commerce sites and listings to meet consumers where they shop online. Understanding current trends, like how different groups shop online, is important for optimizing marketing strategies to increase sales and revenue.
Connecting Online and In-Store Strategies for Multi-Unit BusinessesLucia Novara
The document provides strategies for connecting online and offline marketing efforts for multi-unit businesses. It discusses defining target audiences, objectives, and metrics. Specific tactics covered include using social media promotions and loyalty programs to track results, mobile and email campaigns with unique codes to track offline conversions, and leveraging community involvement for search engine optimization and content marketing. The goal is to close the loop and accurately measure how various online efforts impact offline store traffic and sales.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between marketing and sales teams.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of traditional and emerging
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between sales, marketing, and retailers.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The document provides an overview of the state of ecommerce and discusses key trends. It notes that integration across social media, logistics, and mobile is important. While search and paid ads remain important, social influence during product research is now also key. The document recommends optimizing images and content, incentivizing customer reviews, and enabling social sharing of products. It also stresses the importance of mobile websites that simplify the user experience across devices. Harnessing social recommendations and interactions can help drive online sales and brand awareness.
1) The document discusses the continuum of direct marketing relationships between businesses (B2B) and consumers (B2C). At one end is branding only, and at the other end is direct sales. In between are insights, experiences, product testing, and hybrid models.
2) Customers and B2B buyers now expect convenient online shopping experiences similar to B2C. Over 50% of B2B buyers expect to make purchases online within 3 years.
3) Moving further along the direct continuum can improve brand control, increase conversions, and help grow and retain customers. While challenging, direct approaches may become necessary as other players adopt them.
The document discusses 6 strategies for improving ecommerce conversion rates: 1) Optimizing checkout processes, 2) Ensuring website compatibility across browsers, 3) Optimizing for mobile and tablets, 4) Including online review widgets to boost trust, 5) Leveraging social media to drive online sales, and 6) Assigning a dedicated staff member responsible for conversion rates. It provides details on each strategy and emphasizes testing approaches, addressing customer needs, and assigning clear responsibilities to improve online sales.
The document discusses 6 strategies for improving ecommerce conversion rates: 1) Optimizing checkout processes, 2) Ensuring website compatibility across browsers, 3) Optimizing for mobile and tablets, 4) Including online review widgets to boost trust, 5) Leveraging social media to drive sales, and 6) Assigning a dedicated staff member to be responsible for conversion rates. It provides details on each strategy and emphasizes testing approaches, simplifying processes, and focusing on building customer trust to improve online sales.
The document discusses 6 strategies for improving ecommerce conversion rates: 1) Optimizing checkout processes, 2) Ensuring website compatibility across browsers, 3) Optimizing for mobile and tablets, 4) Including online review widgets to boost trust, 5) Leveraging social media to drive sales, and 6) Assigning a dedicated staff member to be responsible for conversion rates. It provides details on each strategy and emphasizes testing approaches, simplifying processes, and focusing on building customer trust to improve online sales.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Predictive analytics uses data about customers to help brands better understand their customers and build stronger relationships with them. This allows brands to personalize their marketing, improve customer retention, and gain insights for new product development. The document discusses how predictive analytics provides benefits such as increasing brand awareness, shaping brand preference, cultivating brand influencers, and collaborating on product development. It also outlines four steps for brands to start adopting predictive analytics, such as promoting a cultural shift to more individual customer relationships and acquiring a better understanding of customer behavior through data analytics.
The document outlines 5 ways that marketing will change in the next 5 years: 1) Massive data collection across multiple touchpoints will become standard as more data is collected on users, 2) Marketers will gain better control and access to user data to personalize experiences, 3) Social media will grow into a key source of user data and insights, 4) Permission-based marketing will become essential to maintain user privacy and trust, 5) Programmatic marketing will end generalized outreach by targeting users with highly personalized content based on their profiles and behaviors. The key will be for marketers to leverage big data, understand users, and respect their privacy.
The document outlines the scope and goals of coupon and deals sites in India, including establishing an affiliate marketing site and app in Phase 1, creating an e-commerce marketplace in Phase 2, and launching an employee benefits program in Phase 3. It discusses the growth of the Indian e-commerce industry and affiliate marketing sector. The business projections estimate that the company will become profitable by year 2 and earn over 50 crore rupees in annual revenue by year 10.
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Gigya und die Erfüllung globaler behördlicher Auflagen (Global Regulatory Com...Gigya
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2016 a été une année décisive en
matière de Gestion des identités clients
(CIM - Customer Identity Management)
et les entreprises, la presse et les
analystes se sont accordés à dire que
la technologie CIM n’était plus une «
bonne chose » au sein des entreprises
actuelles, mais un impératif.
Als die Identität der Verbraucher in vollem Gange ist, hat Gigya fünf Vorhersagen für die wichtigsten Trends, die wir sehen, wachsen im Jahr 2017 gelegt, und wie wir sehen, dass Organisationen reagieren.
The American Kennel Club (AKC) was frustrated with maintaining its homegrown user registration system. It implemented Gigya's customer identity management platform to enable social login, collect structured and unstructured user data, and integrate with its marketing systems. This increased registration rates by 75% and improved email marketing results. It also gave AKC deeper insights into users, allowing it to better engage customers and increase the value per user by 35%.
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Consumers now expect more trusted and personalized experiences in exchange for their personal information, but businesses are struggling to protect user privacy in light of growing global security and privacy concerns. Since tolerance is diminishing for username and password processes, today’s businesses must find new ways to secure users' data while delivering better customer experiences.
The upcoming General Data Protection Regulation (EU GDPR) will change the requirements for managing consumers’ personal data across the globe. The regulation’s scope is broad and also affects organizations outside of the EU. Striking a balance between meeting the new regulatory requirements and effectively serving customers in the age of Digital Transformation mandates a shift from siloed consumer data management to centralized Customer Identity Management platforms that support the balance between compliance, user consent, and optimizing the customer experience.
In this white paper — commissioned by Gigya from European analyst firm KuppingerCole and prepared by Fellow Analyst Dr. Karsten Kinast and Lead Analyst Ivan Niccolai — you will learn about:
*The history, framework, implementation and scope of the EU GDPR
*Key compliance elements of the EU GDPR
*The implications of the EU GDPR on Customer Identity Management and best-practice recommendations for strategy and implementation
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Case Study: Large Enterprise eCommerce CompanyGigya
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White Paper: Turning Anonymous Shoppers into Known Customers
1. Brought to you by
TURNING
ANONYMOUS SHOPPERS
INTO KNOWN CUSTOMERS
THE DEFINITIVE GUIDE TO INCREASING SHOPPING CART
CONVERSIONS THROUGH CUSTOMER KNOWLEDGE
2. GIGYA.COM | 2
The Evolution of the
Shopping Experience
Twenty-five years ago, consumers made purchase decisions by flipping through
catalogues and placing orders via “house phone,” or visiting physical store locations to
compare products and write personal checks.
The concept of “digital commerce” was hardly a
glint in consumers’ eyes.
Fast-forward to an age of social networks, portable
devices and big data, and even ecommerce as
we’ve come to know it over the past several years
continues to transform on a near daily basis.
3. GIGYA.COM | 3
Repaving the Path to Purchase
When was the last time you made a large purchase without researching multiple options online?
How about using your smartphone to compare prices of other retailers nearby? Or reading
customer reviews and asking the opinion of your social network?
As consumer options, touchpoints and expectations grow, retail brands must start adopting the
strategies, tools and technologies that support the new customer journey.
We’re discussing 5 key areas of opportunity to help ecommerce brands optimize the shopping
experience to drive customer acquisition, conversion and retention in the modern consumer era:
1. Capturing Consumer Identity
2. Personalizing the Shopping Experience
3. Bridging Channels & Devices
4. Leveraging User-generated Content
5. Fostering Loyalty & Retention
5. Point of Entry vs. Transaction
The rise of ecommerce led to the widespread use of third-party, browser-based cookies. These cookies
are placed on a consumer’s device when she visits a site, and track her search history and behavior
across the web in hopes of gleaning insights to improve targeting and conversion.
GIGYA.COM | 5
It’s not until the point of transaction that these sites capture any consumer information
directly, and since the large majority of consumers leave without purchasing, marketers are
usually left with only the hopes of leveraging cookie data to convert unknown
shoppers the next time they visit.
3 WAYS THE COOKIE CRUMBLES
1) 3 in 10 consumers delete their cookies each month (Comscore)
2) 39% of consumers change their browser settings to block cookies (MediaPost)
3) Over 20% of consumers ages 18-49 visit websites from 4 different devices each
week (Experian)
6. GIGYA.COM | 6
From Unknown Shoppers...
Think about it: if someone were to describe you based purely on your web browsing behavior,
what would you look like?
In between haphazardly clicking on banner ads of adorable kittens, searching for designer trends
to inform your savvy bargain hunting, and letting your father borrow your tablet, you could appear
to be a young animal lover, a wealthy fashionista or a seasoned businessman - none of which may
fit your actual consumer profile.
While 3rd party cookies may give your brand some high-level
insight into arbitrary event and page-level data, these insights are
useless without understanding who these consumers are and the
interests, relationships and experiences driving these behaviors.
7. GIGYA.COM | 7
...To Known Customers
Making the transition from
3rd party to 1st party data,
or data shared directly with
your business by your
customers, gives your
brand the depth and
accuracy of information
needed to truly understand
your audience.
Smart brands are beginning
to capture consumer identity
at site entry via user
registration and login versus
relying on cookies or waiting
until the point of transaction. 1st party login data enables
businesses to fuel more personal customer relationships by
creating highly relevant and timely messages across
touchpoints, resulting in increased conversion rates
and lifetime customer value.
8. GIGYA.COM | 8
Reducing Barrier to
Entry & Checkout
According to a recent Gigya privacy survey, nearly
85% of consumers have abandoned a registration
process because they were uncomfortable with the
amount or type of information the site requested.
Social login is a great solution for authenticating
consumer identity at the point of site entry while still
providing users with a seamless user experience,
particularly across smaller mobile screens. Social
login gives consumers the option to register for and
login to your site or app with just two clicks by using
an existing social media account.
In addition to increasing registration conversion rates by as much as 90%, social login also grants brands
permission-based access to the rich insights housed within users’ social profiles, including location,
relationships, interests, favorite sports, top brands and so much more.
Gartner predicts that by 2016, 50% of retail consumer identities will be social, up from
just 5% in 2013.
9. GIGYA.COM | 9
Social Login Best Practices:
Ecom Edition
Developing an effective social login strategy requires a lot more than placing a few social network buttons
on your homepage. Here are some best practices ecom brands can take into consideration when
implementing a social login strategy:
Prominently display social login across
site pages, and provide 3-5 network
options for consumers to choose from.
Ask for basic, necessary information at
registration, and request additional data
points as consumers engage with your
brand over time.
Offer login options from payment
providers like Google, Amazon and
PayPal to pre-populate checkout fields
and streamline the purchase process.
!
Evaluate and optimize these login options based on
factors like conversion rate and ATV on a regular basis.
Choose networks that collect and provide the specific
data points you want to collect. For example, LinkedIn
probably wouldn’t be a good option for most retail
brands, since consumers don’t share purchases on
this professional network.
Give users a reason to register for your site by
explaining the benefits of logging in up-front and how
their data will be used to give them a more
personalized user experience.
10. The Anatomy of a Successful Registration Experience
Describe the
benefits
WHY YOUR BUSINESS NEEDS A SOCIAL LOGIN STRATEGY
33% of consumers in Gigya’s 2014 Privacy vs. Personalization survey say they always use
social login when given the option - that’s triple the number of respondents who chose this
option in our 2012 survey!
GIGYA.COM | 10
Multiple
social login
options
Clearly displayed login options
Payment provider
12. GIGYA.COM | 12
From Persona to Personal
An identity-based view of consumers enables your brand to break demographic stereotypes and
hypothetical personas to personalize user experiences based on consumers’ individual interests, actions
and behaviors. Consider the following statistics:
79% of consumers agree that their
relationships with brands are more personal
than ever before (MediaPost)
73% of consumers prefer to do business
with brands that use personal information to
make their shopping experiences more
relevant (Digital Trends)
45% of consumers are more likely to shop
on a site that offers personalized
recommendations (Get Elastic)
In-house marketers who personalize their
web experiences and are able to quantify the
improvement see an average 19% uplift in
sales (HubSpot)
Personalized emails improve CTR by 14%
and conversion rates by 10% (HubSpot)
Let’s take a look at how some of today’s leading ecommerce brands are applying consumer data to
create highly relevant and timely customer experiences.
13. GIGYA.COM | 13
Product Recommendations
Amazon is a master at driving checkouts and basket size by providing customers with relevant
recommendations for new and additional items based on their purchase histories, viewed items, shopping
carts, wish lists and Facebook data.
14. GIGYA.COM | 14
Personalized Discounts
One strategy to drive customer retention and loyalty is to tailor discounts and special offers to consumer
preferences and behaviors. While some retailers show customers they care by sending surprise coupons
for recently viewed or favorited items, Birchbox helps combat shopping cart abandon by sending
discounts to customers who didn’t quite make it through checkout.
15. GIGYA.COM | 15
Recommendations from
Friends
When users login using their Facebook accounts, brands can request the ability to view their friend lists.
When a user logs in to Netflix using his Facebook account, Netflix shows him a list of his Facebook
connections’ favorite shows and movies, as well gives him the option to view individual friends’ recently
watched items.
16. GIGYA.COM | 16
Tailored Product
Showcases
Trunk Club makes style accessible and convenient by
offering personalized clothing showcases and delivery
to men. Customers are served a style questionnaire,
paired with a personal stylist and mailed a monthly
shipment of custom-selected clothing that fits their
unique preferences and body measurements.
17. GIGYA.COM | 17
Recognizing
Life Events
Consumers often share life events like
engagements, marriages and new
babies with their social networks. These
are great triggers for celebratory
messages and offers, like the “happy
birthday” email and discount Total Wine
& More sends its customers below.
18. GIGYA.COM | 18
Targeted Advertisements
88% of US consumers claim
that they have been inundated
with “online ad spam,” and
9/10 say this has led them to
take actions ranging from
leaving a website to boycotting
a brand (Marketing Charts). This
means that harnessing
information around consumer
profiles and activities to inform
media buys and serve relevant
ads is becoming increasingly
important to maintaining
consumer relationships.
FOR EXAMPLE…
By prompting fans to login socially to its website, a major
sports and athletics organization was able to collect rich,
permission-based data around these users’ interests and
on-site behaviors. It soon discovered a correlation
between its most engaged customers and those within a
particular demographic profile who shared interest in a
certain TV show, sports team and mobile app.
The brand then used this information to build a look-alike
target segment and reach users with similar profiles via
Facebook promotions. This look-alike strategy resulted in
twice the conversion rate at half the price!
19. GIGYA.COM | 19
Segmenting Your Audience
With personalization now at the forefront of
the user experience, audience segmentation
is ranked as the #3 most effective method for
improving conversion rates (Monetate).
The ability to tie consumer identity and social
profile data directly to purchase behaviors
and KPIs enables your business to segment
users in more meaningful and strategic ways
by asking questions like:
What are the unifying demographics of
your most loyal customers?
Are there any common interests between
visitors that continuously abandon cart?
Which devices are consumers using to
interact with your brand? To checkout?
Do consumers that share particular
content spend more time on site?
Segmentation allows you to automate marketing
campaigns while reaching consumers with
personalized messages at scale. Here are just a few
examples of consumer segments your business
should identify and serve tailored user experiences:
INFLUENCERS
MILLENNIALS
BRAND LOYALISTS
MULTI-CHANNEL CONSUMERS
SERIAL ABANDONERS
BARGAIN HUNTERS
21. GIGYA.COM | 21
The Current State of Cross-
Channel Commerce
Today’s customer journey is a winding
pathway of websites, social networks,
mailboxes (snail and electronic),
mobile apps and brick-and-mortar
stores.
According to Experian, 36% of US
organizations interact with
consumers in five or more
channels – and if they’re smart,
they’re connecting the
dots between these
interactions in strategic,
cohesive ways.
51% of shoppers research online
and visit store to purchase
44% research online and
purchase online, too.
17% visit store first, then
purchase online.
32% research online, visit store to
try, then purchase online.
Source: Ipsos Mediact
22. From Ecommerce to Mcommerce
GIGYA.COM | 22
Modern consumers are going beyond
browsing sites or checking email via mobile -
a growing number of consumers are actually
completing the checkout process on
smartphones and tablets. In fact, 32% of all
online purchases are currently made over
mobile devices (BusinessInsider).
But despite this growth in mobile
commerce, retailers are still lagging behind.
The average mobile checkout process
requires over 24 steps, leaving mobile
conversion rates at a dismal 3% (Google).
23. GIGYA.COM | 23
Streamlining
Mobile Checkout
We’ve already mentioned that social login makes it easy for
consumers to verify their identities via smaller mobile
screens. Allowing consumers to login socially with payment
providers like Google Wallet and Amazon creates a
complete mobile experience by prepopulating payment
fields or reducing the checkout process to a simple tap.
FOR EXAMPLE…
Rue La La gives mobile shoppers the option to sign-in to its mobile app using their Google+
account. These users are then given the option to quickly and securely buy with Google Wallet,
which allows them to use funds from credit, debit and gift cards to make mobile purchases in
just 2 taps.
By giving mobile shoppers the option to login and pay with Google, Rue La La saw a mobile
traffic spike of nearly 50%, and a more than 50% increase in repeat purchases in the weeks
following launch.
!
24. GIGYA.COM | 24
Socializing the Shopping
Experience
Social networks have officially changed the way consumers interact with brands and other
consumers, making them an increasingly important forum for product discovery and decision
making.
Need proof? 74% of consumers say that they
rely on their social networks to make
purchase decisions (Go-On), and there was
an astounding 357% increase in sales from
social traffic just from 2012-2013
(ShopSocially).
25. GIGYA.COM | 25
Creating Social Experiences
On-site
The reality is that brand visibility on social networks is shrinking, with brands’ updates being pushed
increasingly faster and further down followers’ social feeds. Case in point: recent changes by
Facebook to make room for paid placements have stunted organic brand page reach from 16% of
fans to about 3% (Ignite Social Media).
Marketers must start taking ownership of their customer data and relationships by facilitating social,
engaging user experiences on their own properties, where they can more effectively collect consumer
insights and drive desired behaviors via solutions like social login, share and comments.
26. GIGYA.COM | 26
Bridging Digital & In-store
Experiences
While retailers the world over are shifting increased budgets
and attention to responsive design and mobile commerce,
many are overlooking the evolution of one traditional yet highly
critical piece of the multi-channel puzzle: in-store.
With modern consumers connecting with friends, family and
brands via social networks, their real identities have become
seamlessly intertwined with their “virtual lives,” requiring
retailers to more effectively bridge the gap between
consumers’ digital and in-store user experiences.
67% of online shoppers admit to having recently made a purchase that involved multiple
channels (Zendesk)
27. GIGYA.COM | 27
Connecting
the Dots
Urban Hilton Weiner is one example of a retailer that
successfully connected the dots between shoppers’
virtual and real-world experiences with its “Pay with a
Selfie” campaign.
The rules were simple: follow @UrbanSelfie on
Twitter, take a “selfie” with your desired item in store,
and tweet the photo to @UrbanSelfie using the
hashtag #urbanselfie.
Participants could then show their selfies at the
register to receive $10 toward their purchase – and
the shopper with the most retweeted selfie received
an Urban Degree wardrobe worth $100!
28. Many Channels, One Experience
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Capturing consumer identity is only the first
step to creating cross-channel relevance and
unity. With consumers creating so much
data across such a wide variety of channels
and devices, building cohesive customer
journeys is impossible without a single view
of consumer identity.
4% of marketers cite not having a single
view of customers across channels as the
biggest roadblock in creating a successful
cross-channel experience (Atelier).
Ecommerce brands must develop a consumer
identity management strategy to help them manage
this cross-channel identity data in a meaningful and
real-time way. Selecting a single, master database
that can bidirectionally consolidate information
across data silos is the key to creating cohesive
customer journeys where each channel and
touchpoint informs the next.
!
29. A Single View of
Consumer Identity
Consider the following poor and unfortunately common user experiences, and how a single view of
consumer identity may improve these use cases:
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Experience A Experience B
Without
Identity
A consumer browses her favorite shoe store on
her smartphone for upwards of 30 minutes until
she finally finds the perfect pair of shoes. She
returns to make a purchase via tablet, yet her
shoes are nowhere to be found, and she must
dig through pages of footwear to rediscover her
desired pair.
Sarah’s husband, Steve, borrows her work laptop
without asking to buy tickets to a local sporting
event. Sarah is followed across the web by ads for
sporting equipment and nearby games from various
retailers and vendors for weeks.
With Identity
A consumer signs in to and browses her favorite
shoe store on her smartphone for upwards of 30
minutes until she finally finds the perfect pair of
shoes. She returns to make a purchase via tablet,
and her favorite shoes are waiting for her in her
“recently viewed” items when she logs in.
Sarah’s husband, Steve, borrows her work laptop
without asking to buy tickets to a local sporting
event. Sarah never finds out, but the next time Steve
logs into Facebook on his tablet, he sees sponsored
posts for other events in his area from the vendor.
30. The ability to tie user activity to a single social identity enables DSG to create a consistent and personalized
cross-channel customer experience that drove holiday referral traffic and shopping cart conversions.
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DICK’S Sporting Goods Drives Sales
with Cross-Channel Commerce
Using Social Login, DICK’S Sporting Goods created a highly relevant shopping experience by letting
consumers log into and manage their own personal “Gift Lockers” from any device.
Consumers can add their favorite items to their lockers by browsing online, taking mobile photos of items
in store, or scanning catalogue QR codes, as well as share these lockers directly with their social networks.
“Dick’s Sporting Goods saw an increase in online
sales during the holiday season by incorporating
Gigya’s Social Login and Share software into our
Gift Locker experience. Allowing users to sign-in
and share socially across devices has been
instrumental in driving customer acquisition and
retention.”
- Jay Basnight, Director of Digital at Dick’s Sporting
Goods
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The Power of Word-of-Mouth
Social networks have given consumers proverbial
megaphones to broadcast their experiences in real-time,
and brand image and perception is increasingly shaped by
social opinion. In fact, 70% of Millennials consider it their
responsibility to share feedback with companies after both
positive and negative experiences (AdAge).
When consumers have the power to tweet about the nasty
cashier while she’s ringing them up, or that fantastic filet
mignon directly from the table, letting disgruntled customers
or brand advocates slip through the cracks can be the
difference between widespread success and fast failure.
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Let Your Customers Sell for You
Smart brands are learning how to leverage user-generated content (UGC) to build brand awareness,
influence brand perception, and foster authentic relationships with both potential and existing customers.
Giving consumers an open forum to post reviews and leave comments essentially enables your customers
to sell for you.
90% of consumers admit that their
purchase decisions are influenced
by consumer ratings and reviews
(Marketing Land), and customer
reviews are trusted 12x more than
descriptions that come from
manufacturers (Brick Marketing).
BONUS POINTS: Make ratings,
reviews and comments sharable to
social networks to maximize brand
exposure and awareness. Better yet,
prompt users to share at opportune,
influential moments, like when a
purchase is made.
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UGC for SEO
Let’s face it - SEO in today’s overcrowded, highly competitive landscape is hard. As enterprise giants land
grab as many keywords as possible, most brands wind up floating in the search abyss: page 2 of Google
search results.
Relevant, quality content has become a necessity for brands looking to improve their search ranking, and
UGC in the form of comments and reviews improves long-tail SEO by putting your product or service in
terms consumers are actually using. In fact, websites that feature ratings and reviews typically experience a
10-20% increase in CTR on search engine results pages (Inchoo).
Long-tail search phrases perform
better, with an overall organic CTR of
56% for phrases of four words,
compared to a 30% CTR for single-word
queries (The Next Web).
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Growing a
Community
of Trust
Generating authentic customer feedback isn’t
just great for SEO. The ability to closely monitor
comments and reviews gives you insight into
consumer needs and opinions to help nurture
individual relationships and improve product
strategy.
Letting consumers interact directly across web
properties also creates a tight-knit, transparent
community of new and loyal customers.
Millennials consider UGC 35% more
memorable, 50% more trustworthy and
20% more influential than any other
media type (Social Times).
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Nurturing Brand VIPs
In an industry driven by customer acquisition, brand advocacy tends to fall through the cracks.
However, a recent Adobe report revealed that while repeat shoppers in the United States represent
just 8% of all site visitors, they account for over 40% of total online sales (PracticalEcommerce).
Nurturing loyalty takes a lot more effort than hooking
new customers with promises of free shipping and first-time
discounts, but as consumers are confronted with
an onslaught of choices each day, brand-loyal, VIP
customers are like gold.
Not only do these consumers lead to increased revenue
and extended opportunities, but they are also
instrumental in creating highly valuable UGC that drives
product discovery and acquisition.
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Thinking Outside the
Coupon Box
Statistics show that companies that offer rewards card programs see 46% higher customer spending
(LoyaltyLeaders). In addition to making consumers feel valued, these types of offers also stimulate feelings
of exclusivity and membership, which result in repeat purchases over time.
However, 25% of consumers say they have received rewards for products and services they would never
buy (ACI) - which can do more harm than good when it comes to establishing personal customer
relationships and brand advocacy.
Ultimately, brands looking to retain customers should think outside the coupon box. Constructing
customized loyalty programs that incorporate multi-step processes and stretch across various channels
creates an immersive customer experience that builds lifetime value and long-term relationships.
39. 4 Hour Fitness Drives Over $600K
in LTV Revenue in One Month
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Using Gigya’s social sharing software, 24 Hour Fitness was
able to optimized its member referral process by allowing
existing customers to share unique guest passes with their
friends via email or a variety of social networks.
As customers refer their friends, 24 Hour Fitness uses
Gigya’s influencer reporting to rank its top advocates. The
fitness club then rewards these influencers with
customized rewards packages, promoting brand loyalty and
future referrals.
Thanks to its new online social sharing referral program, 24
Hour Fitness was able to foster member loyalty while
increasing new club sign-ups, resulting in over 8,400 new
direct referrals and lifetime value revenue of more than
$600,000 in just one month.
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Winning Loyalty with
Gamification
Gamification, or the process of applying game elements to non-game applications, helps grow a loyal
customer base by rewarding consumers for taking valuable, desired actions.
However, while gamification continues to grow in popularity, with game mechanics expected to generate
$1.6 billion in revenues by 2015 (Fast Company), Gartner predicted that 80% of gamified applications would
fail to meet business objectives due to poor design.
That’s because there’s a lot more to gamification than badges and leaderboards - it requires a detailed
analysis of the behaviors driving KPIs for your business, as well as offering real, valuable incentives for
taking these actions.
For example, if a brand were to discover that social
shares were integral to generating referral traffic and
new customers, it could reward top sharers with points
redeemable toward real in-store merchandise.
41. New Belgium Grows Repeat Logins
by 5X with Gamification
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With the release of its seasonal Accumulation
White IPA beer, New Belgium teamed up with
Gigya to launch a gamified user experience that
rewards participants for taking desired actions
across channels.
Gamified actions include viewing new beer pages
on Newbelgium.com and participating in posted
challenges. Gigya’s Social Login enables participants to take additional game actions like sharing their
favorite beers and New Belgium blog content to their social networks, as well as using the Beer mode
mobile app.
This immersive, cross-channel, gamified experience helped drive repeat engagement and customer
retention by increasing average daily logins by 5x!
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Automated Follow-up Emails
Fostering brand loyalty lies not just in rewarding consumers for desired behaviors, but in remembering
them when you haven’t seen them in a while. Consumer relationships are two-sided, and sometimes you
have to give a little more than you take to show your customers you care.
The ability to tie consumer identities and
activities directly to purchase behaviors
enables you to automatically schedule
and trigger emails after a certain period
of inactivity has passed. With insight into
consumers’ interests and preferences,
you can personalize these emails to let
your customers know just how much you
value their business and loyalty.
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Ready, Set, Sell
We’ve covered how your brand can
better manage customer
relationships from first touch through
checkout.
We don’t doubt that ecommerce will
continue to evolve on a near daily
basis. But a clear view of consumer
identity, interests and actions across
channels will make your business
prepared to drive acquisition,
conversion and retention no matter
what the future brings