Small But Mighty: The Power of Small Teams With Big Ambitions | LinkedIn for Small Business Leaders
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The document discusses how LinkedIn can help small and medium-sized businesses with hiring. It highlights that LinkedIn has over 300 million members worldwide, including over 2 million members from SMBs. LinkedIn solutions like personalized job targeting, talent brand development, and proactive search can help SMBs find qualified candidates, build their employer brand to attract candidates, and directly outreach to candidates. These solutions address common SMB hiring challenges like having limited time and resources to source candidates.
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Small But Mighty: The Power of Small Teams With Big Ambitions | LinkedIn for Small Business Leaders
- 2. #hiretowin Every Business Starts Small
- 3. #hiretowin What makes Small Business Unique?
- 4. #hiretowin The majority of SMBs are growing and one in six are in hyper growth mode 4 GROWTH Increase in Overall Revenue Compared to Last Year 48% 36% 16% NON-GROWTH Decrease/No Change in overall revenue YoY HYPER GROWTH Significant Increase in Overall Revenue YoY
- 5. #hiretowin Active vs. Passive – So What? 5
- 6. #hiretowin Small Businesses face unique challenges in hiring top talent 6 Difficulty establishing talent brand v. established players Limited time to source Cyclical hiring needs Automated delivery of qualified candidates Quick and easy building of talent brand Automated solution all the time, Proactive sourcing when you need it Traditional Hiring Agile Hiring
- 7. #hiretowin Monthly uniques Source: Comscore LinkedIn: A deep, wide, and rich talent pool 7 102M+ N. America 20M+ L. America & Caribbean 65M+ Europe, Middle East & Africa 39M+ Asia Pacific 300M+ Members Worldwide +2 New Members per Second 2M+ SMB Members on LinkedIn 7,000 SMB LinkedIn Customers
- 8. #hiretowin Bay Area LinkedIn 8 600 SMB Customers Representing over 34K employees 12K hires on LinkedIn (in the past 12 months)
- 10. #hiretowin LinkedIn’s Solution for you as a SMB Personalized Job Targeting The right job, in front of the right people, even when they aren’t looking. Talent Brand Development Leverage your authentic brand to improve applicant quality and quantity. Proactive Search Enables direct candidate outreach when you want it and need it 10
- 12. “I only hire a new role every few months, but when I do, I want top talent” “
- 13. #hiretowin 75% of professional are open to explore new careers opportunities, while ONLY 25% are actively seeking
- 14. #hiretowin Automated targeting of your jobs to top candidates, ensured visibility over the competition Powerful algorithm puts your jobs in front of the best candidates across the entire network Sponsoring jobs guarantees top placement and yields 30-50% more applicants! 14 Amazon Sr. Java Engineer JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Gap Inc. Product Marketing Director Java Engineer Big 5 Sporting Goods Big 5 Sporting Goods Product Marketing Manager
- 16. “No one has heard of our company” “
- 17. #hiretowin 83% Say employer brand has significant impact on ability to hire great talent Build a BIG Talent Brand to compete against your larger competitors
- 18. #hiretowin Leverage your employees Companies with Brand Ambassador Ads receive 66% more Career Page visitors When they research your company Easily build your talent brand to attract top candidates over the competition + Associate JOBS YOU MAY BE INTERESTED IN Expedia, Inc. Associate JOBS YOU MAY BE INTERESTED IN Expedia, Inc. When they visit your employees’ profiles Expedia, Inc. Careers AssociateAssociate 18 James Davis Picture Yourself at Expedia, Inc. Showcase your talent brand Career Page Followers are 3x more likely to apply to your jobs
- 20. “I don’t have the time or resources to find candidates” “
- 21. “LinkedIn is second to none. It has been the best investment for our recruitment strategy. We build a pipeline of high-quality candidates, and it has been a fantastic experience.” Tracy Heverly, Human Resources and Program Manager, Bluebeam Software, Inc. Let LinkedIn do the heavy lifting for you…
- 22. #hiretowin Veteran MobileTop Performer Network access enables proactive search for ideal candidates Added to project Met them. Ready to move in 6 months. Follow up in Oct. Sales Associate Sales Associate Engage candidates directly with personalized InMail Proactively search and engage talent when you want to 22 ACME Systems James Davis 500+ Connections 2nd Sales Associate Companies who engage candidates with talent branding can increase their InMail response rate by 2x
- 23. #hiretowin 23 Personalized Job Targeting The right job, in front of the right people, even when they aren’t looking. Proactive Search Enables direct candidate outreach when you want it and need it Talent Brand Development Leverage your authentic brand to improve applicant quality and quantity. 2M+ SMB Members on LinkedIn