Florida Hair Extensions used Google AdWords to grow its business by 425% in one year. They targeted their ads within a specific geographic radius and tracked client sources using phone numbers and coupons. This allowed them to determine that AdWords accounted for 55% of their website traffic and 30 of their 55 new clients each month. They were able to modify their AdWords campaigns seasonally to adjust for slower and busier months. With the success of AdWords, they have expanded to two new locations in Houston and Las Vegas.